B2B Content Masterclass: Quality vs. quantity and the vanity metric trap with Melissa Garcia

The secret to content is all about knowing who you're talking to. In this episode of Founder Facing, I sit down with Melissa Garcia, Content Marketing Manager at DoControl, to break down what actually works in content marketing, how to measure real impact beyond vanity metrics, and why most founders are sabotaging their content with AI generated slop. We also dive into: Why brand awareness matters more than you think The vanity metrics trap Quality vs. quantity in content The problem solution approach to content The fragmented customer journey in 2025 Links: Connect with Melissa on LinkedIn Check out DoControl here