B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

B2B is not a business model, it’s a channel. In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands. Key Takeaways: ✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth. ✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering. ✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape. ✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution. ✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable. 🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams. LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v    🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers    Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold