Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance. So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you! 💡 KEY TAKE-AWAYS: Why is "blue" the most useless filter on your entire Shopify store? How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped The reason even Nike and Nordstrom can't actually show you every blue product they sell How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color No black is the same black, and that tiny difference is quietly costing you sales you'll never see Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog) The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer? 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Hoppn (Infinite Color Search): https://hoppn.com/ Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn Spyder Surfboards (go try the color wheel live): https://spydersurf.com/ Natalie Martin (shop by color, right in the header): https://nataliemartin.com/ Body Glove: https://www.bodyglove.com/ Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/ Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/  🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started

⭐️ Brought to you by SATHI, the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io  20% off with code: JAY ⭐️ Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight. KEY TAKEAWAYS Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app? Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone? What can Sidekick do now that it works inside your other apps and not just Shopify? Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them? If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin? What's the one product description you should rewrite before you touch anything else? CHAPTERS 0:00 The fourth place your customers are buying 2:30 Feature 1 — Shopify Catalog + Agentic Home 8:00 Feature 2 — Campaign Autopilot, free on paid plans 11:45 Feature 3 — Sidekick now works inside your apps 17:15 Feature 4 — Analytics upgrades: Insights and annotations 21:15 Feature 5 — Rollouts: schedule and A/B test your theme 25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity 30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced 35:00 Feature 8 — Shopify Markets and Managed Markets 39:15 Feature 9 — Multi-entity selling on Shopify Plus 41:30 Feature 10 — POS v11 and the unified cart 45:15 Feature 11 — Smarter discovery in the Shop app 48:15 Three honorable mentions 50:30 Your 1% job for tonight

⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them. In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture. EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi  WE DISCUSSED:  The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes. "Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.) The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship. Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click. Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer. What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool. ABOUT THE GUESTS Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks. LinkedIn: https://www.linkedin.com/in/ronak06/ Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry. LinkedIn: https://www.linkedin.com/in/paulcchambers/ Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.   ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

Why is my Shopify store getting traffic but no sales? If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it. So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you! ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off 💡 KEY TAKE-AWAYS: What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong? The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it Why your average order value, not your conversion rate, is the metric quietly draining your profit The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026 The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV) The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/ eCom Collab Club (monthly Shopify and eCommerce meetup in London) Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com Google Analytics 4 (GA4): https://analytics.google.com Hotjar (heatmapping tool): https://www.hotjar.com Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one. Key takeaways When you ask ChatGPT for the best product in your category, does your store even show up — or does a competitor you don't respect? Is your Agentic Storefronts setting actually switched on, or did someone on your team quietly turn it off? Can a robot tell what your best-seller is — or did you name it "The Hugger"? Are your reviews telling AI why customers love you, or just collecting "5 stars, love it"? Does every key product have at least 10 real FAQs, written the way a customer would ask an AI? Are your category pages working as hard as your product pages? (AI and Google often rank them ahead.)  

Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it. So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you! 💡 KEY TAKE-AWAYS: Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead) The "Influencer Illuminati" pyramid framework Yash uses to help brands build affiliate programs that actually compound The 5 main types of affiliate fraud bleeding your Shopify margin right now (coupon hijacking, self-referrals, paid ad cannibalization, click farms, refund fraud) Why last-click attribution is killing your best affiliates, and what cookieless multi-touch attribution looks like in practice The single fastest tell that your Shopify affiliate program is broken before you even open a spreadsheet How ChatGPT is now scraping coupon codes from Instagram and quietly destroying your discount strategy The real reason your "Google Ads are crushing it" might just be your influencer program doing all the work A wild story about a Shopify affiliate running ads from a beach in another country and making six figures a month off one brand What 80/20 actually looks like inside a healthy affiliate program, and what to do with your top 20% Where AI is genuinely moving the needle in influencer and affiliate marketing right now (and where it's just hype) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SATHI (the new affiliate platform for Shopify brands): https://mysathi.io SARAL (Yash's influencer marketing platform): https://www.getsaral.com Yash Chavan on LinkedIn: https://www.linkedin.com/in/yctheman/ Yash on X / Twitter: https://x.com/yctheman Brick (the phone-locking brand mentioned in the episode): https://www.getbrick.app Honey browser extension lawsuit (referenced in the fraud discussion) Grüns, Spacegoods, and Slumberkins (brands running on SARAL) ⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️ SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/   

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you. 💡 KEY TAKE-AWAYS: Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters) How 82% of the top 1,000 Shopify brands are already mailing... are you? The sleeper acquisition play most Shopify merchants don't know exists yet How do you actually retarget anonymous Shopify website visitors with a postcard? What's the one type of mail that converts WITHOUT a single offer or discount? Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table The supplement brand trick that turns one product into 4 personalized campaigns How much does this actually cost? (Spoiler: less than your daily Starbucks) The exact mistake brands make on their first direct mail campaign Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: PostPilot: https://www.postpilot.com Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/ Klaviyo: https://www.klaviyo.com AG1 / Kat Cole story (referenced): https://drinkag1.com Shopify: https://www.shopify.com 🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS: Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.

Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand. In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it. 💡 Key Take-aways Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store? If your customer can't tell the difference between you and your competitor, why on earth would they pick you? The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack) What's the difference between a brand and a logo with a nice Instagram grid? Why the CEO of McDonald's awkwardly biting a burger on camera is actually a masterclass in brand building The "format" trick that turns viral moments into long term brand assets (the Grimace Shake explained) How Phillip's Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and Claude Is AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads? The single thing every Shopify merchant will regret ignoring in 2026 Why "beating one drum" beats posting 10 different things a week (and how to escape the content hamster wheel) The lesser known Shopify brand Phillip says you should be watching right now 🛠️ Resources & Links Mentioned in the Show Future Commerce: https://www.futurecommerce.com Phillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinkle Phillip Jackson on X: https://x.com/philwinkle LORE (Phillip's newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025 VISIONS Summit (Future Commerce's annual event): https://visions.futurecommerce.com Future Commerce Podcast: https://www.futurecommerce.com/episodes Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.com Alex Krefeld's Know Best Practices: https://www.knowbestpractices.com Ahrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radar Shopify Sidekick: https://www.shopify.com/magic AG1 (referenced for great brand consistency): https://drinkag1.com Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.

Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you. 💡 Key Take-aways When is the right time to launch a referral program on Shopify, and when is it just wishful thinking? What referral incentives actually work without torching your margins? Where should you ask for referrals so it feels natural, not desperate? How do you build referral plus affiliate programs that do not turn into coupon chaos? Why do loyalty points programs often create discount addiction. What should “real loyalty” look like instead? What is “Moments” by ReferralCandy, and how does surprise and delight become a system, not a random act? What are the top mistakes that quietly kill referral and affiliate programs over time? How do Tremendous payouts remove reward ops as the bottleneck when you finally scale? 🔗 Links & Resources:  ReferralCandy: https://www.referralcandy.com/ Moments by ReferralCandy: https://www.referralcandy.com/moments Press release. Tremendous payouts: https://www.referralcandy.com/blog/new-tremendous-payouts-are-now-available-in-referralcandy ReferralCandy on the Shopify App Store: https://apps.shopify.com/referralcandy Raúl Galera on LinkedIn: https://www.linkedin.com/in/raulgalera/ ReferralCandy (Anafore) on LinkedIn: https://www.linkedin.com/company/anafore/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

(* Golden Tickets mentioned in the show are linked below) Over the past 6 months, we've quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt. Which is why today's episode is special. I'm finally pulling back the curtain on something that's been consuming my life for the past year: the first brand-new app Bold has launched in 9 years. It's our attempt to help Shopify brands navigate this shift in buyer behavior. The timing couldn't be more critical. Customer acquisition costs have doubled in the past 4-5 years. Search traffic is down 35% to over 50% for most brands , and agentic commerce (people buying through AI) is officially here. This means customers will visit your site less and less. The bottom line? When you actually get a customer, keeping them is more important—and harder—than ever. At the same time, the tool that used to keep customers coming back is actually causing brands to lose them. Subscription fatigue is at an all-time high. You aren't losing customers because they don't like your product; you're losing them because they don't want the friction of a subscription! So, over the past year, we've been building a solution for this. We tested it with 50 merchants for 6 months, and the results have been absolutely amazing. On average, every single store increased their reorder rate by 6.6% , with some of the top stores hitting nearly 20%! What we built is rePete! rePete is the world's first AI reorder agent. He's smart, friendly, and built for this exact moment. rePete gets to know each of your customers' individual shopping habits and patterns. Then, he predicts when they need a refill and sends a friendly nudge at exactly the right time. No subscription. No friction. Just a click. rePete is still invite-only, but I'm giving every listener a personal Golden Ticket. Click the link below, answer three questions, and I'll personally email you the ticket today!  Golden Ticket Access: https://bit.ly/rpt-tix 

Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zone. 💡 Key Take-aways Why do so many Shopify founders think “revenue” equals value, and why do buyers disagree? If you want to sell in 2 to 4 years, what should you start doing this month? What are the most common “multiple killers” in ecommerce. Founder dependency, channel concentration, declining growth? How do SDE and add-backs work. What’s legit, what gets laughed out of diligence? Why do subscriptions and repeat purchase behavior change how buyers price your Shopify business? Should you fix weaknesses before you sell, or leave them as upside for the buyer? When does it make sense to hire a broker or M&A advisor, and how do you avoid hiring the wrong one? What does “no surprises” due diligence actually look like in the real world? 🛠️ Resources & Links Mentioned in the Show They Got Acquired: https://theygotacquired.com/ Lexi Grant (LinkedIn): https://www.linkedin.com/in/alexisgrant/ They Got Acquired (LinkedIn): https://www.linkedin.com/company/they-got-acquired/ Free Founder to Advisor Matching (They Got Acquired): https://theygotacquired.com/recommend-ma-advisor/ Due Diligence Checklists (They Got Acquired): https://theygotacquired.com/due-diligence-checklists/ The Exit Playbook Course (They Got Acquired): https://playbook.theygotacquired.com/ Profit First (Mike Michalowicz): https://profitfirstbook.com/ Mike Michalowicz (site): https://mikemichalowicz.com/ Special offers mentioned: Lexi offers a free founder to M&A advisor or broker matching service, plus her Exit Playbook course for founders who want to “sell for more later.”

I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too! EXCLUSIVE OFFER: In this episode we talked about tool called Vubli. If you're interested in trying it, I have an exclusive offer for listeners to get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay   Here's why this matters:  The Shopify brands winning in 2026 are not the ones with the prettiest theme. They're the ones that show up everywhere, consistently. 91% of businesses use video marketing now, so congrats, your competitors are already posting. Even better, a Google-commissioned BCG study found 34% of shoppers said digital video literally prompted them to buy a specific item. In this episode, Gideon Shalwick breaks down how to distribute short-form across TikTok, Reels, Shorts, and more using Vubli, without turning your life into an upload schedule. 💡 Key Take-aways Why do most Shopify brands lose the short-form game. Is it content quality, or distribution math? What is a “hero platform” and how do you pick yours without overthinking it for 6 months? How do you turn one video into many platform-native posts, without looking like a lazy cross-posting gremlin? What are the repeatable ingredients of “viral” that are not just lottery-ticket luck? What should you standardize first. Hooks, thumbnails, captions, or your posting cadence? How do you stay consistent without burnout. Batch days, templates, or a system that forces shipping? What are the simple Shopify-friendly ways to connect short-form to revenue, not just vibes? 🛠️ Resources & Links Mentioned in the Show EXCLUSIVE OFFER FOR LISTENERS: Get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay  Vubli: https://vubli.ai/?via=jay (<- this link gets you 50% off 3 months) Smart Passive Income Podcast: https://www.smartpassiveincome.com/ Pat Flynn: https://www.descript.com/

Who's the #1 influencer in the world right now? It's AI.  And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Shopify site, podcasts, and third-party mentions. We walk through the Claim, Frame, Prove framework, the five core pages every Shopify brand should publish, how to use Shopify metaobjects for reusable FAQs and proof, and how to measure whether AI is starting to mention you. 💡 BIG IDEAS & TAKE-AWAYS: What if the real reason you are not growing is that AI cannot describe your Shopify brand clearly? How do you choose an “expert problem” that AI will actually associate with your store for months and years? Which five pages should every Shopify store publish to become the obvious recommendation for a specific problem? How do podcast show notes and cleaned transcripts quietly train AI to trust and repeat your message? What should you track each month to see if Shopify content is turning into AI recommendations? The authority positioning template: “We help [person] solve [problem] using [method], proven by [proof].” 🛠️ RESOURCES & LINKS Authority positioning statement template: “We help [person] solve [problem] using [method], proven by [proof].” Kalicube, “Claim, Frame, Prove” framework: https://kalicube.com/entity/claim-frame-prove/ Am I On AI? (AI visibility tracking): https://www.amionai.com/ Google AI Overviews info: https://search.google/ways-to-search/ai-overviews/ Google Search Console: https://search.google.com/search-console/about Shopify Flow (automation): https://help.shopify.com/en/manual/shopify-flow Shopify Collabs (creator affiliate app): https://apps.shopify.com/collabs Shop Pay: https://www.shopify.com/shop-pay Shopify Email, now Shopify Messaging: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging Shopify Metaobjects (reusable structured content): https://help.shopify.com/en/manual/custom-data/metaobjects Descript (transcription and editing): https://www.descript.com/ Riverside (recording and transcription): https://riverside.com/ Semrush (SEO and AI visibility tools): https://www.semrush.com/

In this episode, we break down how Shopify Flow works (triggers, conditions, actions) and walk through 10 best Shopify flow automations you can build today, ranked from easy to more advanced. You’ll learn how to use Shopify Flow to tag and route high-value orders, identify VIPs, protect yourself from fraud, prevent inventory surprises, clean up return “zombie” cases, and set up winback systems that don’t rely on constant discounting. We also cover where tools like Slack, Google Sheets, Sidekick, and Omnisend fit in to turn Shopify into an actual operating system for your brand. 💡 BIG IDEAS & TAKE-AWAYS: What are the 3 Shopify Flow automations that save the most time this week (before you touch anything advanced)? How do you build a Shopify “flow ladder” so you don’t end up with automation spaghetti nobody trusts? Which Shopify triggers should you use to freeze fraud without slowing down legit customers? How can a Shopify return system accidentally turn into a zombie graveyard—and what’s the clean fix? What’s the right way to run a winback ladder in Shopify + Omnisend so you’re not training customers to wait for discounts? 🛠️ RESOURCES & LINKS Shopify Flow (App Store): https://apps.shopify.com/flow Shopify Flow (Help Center): https://help.shopify.com/en/manual/shopify-flow Shopify Flow Triggers Reference: https://help.shopify.com/en/manual/shopify-flow/reference/triggers Shopify Sidekick (Getting started): https://help.shopify.com/en/manual/shopify-admin/productivity-tools/sidekick/set-up Omnisend: https://shopify1percent.com/omnisend  Integrate Shopify Flow with Omnisend: https://support.omnisend.com/en/articles/3713831-integrate-shopify-flow-with-omnisend Slack: https://slack.com Google Sheets: https://www.google.com/sheets/about/ Bold Custom Pricing (Shopify App Store): https://apps.shopify.com/customer-pricing Zapier (referenced comparison): https://zapier.com Shopify Customer Segmentation: https://help.shopify.com/en/manual/customers/customer-segmentation ALL THE FLOWS MENTIONED ON THE EPISODE:  1) The Slack High‑Five (easy) What it does: When a high-value order hits, it pings Slack and tags the order. How it works: Trigger: Order paid Condition: Order total > your threshold Actions: Send Slack message + Add order tag high_value How to set it up (Flow): Apps → Shopify Flow → Create workflow Trigger: Order paid Condition: Order total > (choose $250 / $500 / $1,000) Action: Slack → Send message to #orders Action: Add order tag = high_value Turn on Benefit: You stop missing the moments where you should upgrade shipping, add a gift, or do white-glove handling. 2) The VIP Stamp Machine (easy) What it does: Automatically tags VIP customers once they cross a threshold—and alerts the team. How it works: Trigger: Order paid Condition (pick one): Customer orders count ≥ 2 or 3 Customer total spent ≥ $300 / $500 / $1,000 Actions: Add customer tag vip + Slack ping How to set it up: Trigger: Order paid Condition: customer threshold Action: Add customer tag vip Action: Slack message: “New VIP: {{ customer.email }}” Optional (Omnisend): Action: Omnisend → Track event became_vip In Omnisend, start a VIP automation (early access, drops, loyalty perks) Benefit: VIP treatment stops being random and becomes consistent. 3) The First‑Order Launchpad (easy → medium) What it does: Identifies first-time buyers and triggers a post-purchase automation in Omnisend. How it works: Trigger: Order paid Condition: customer orders count = 1 Actions: tag order first_order + Omnisend event first_order_paid How to set it up: Flow trigger: Order paid Condition: orders count = 1 Action: Add order tag first_order Action: Omnisend → Track event first_order_paid In Omnisend (automation suggestion): Day 0: usage/setup + expectations Day 3: UGC + tips Day 10: companion product or replenishment Benefit: You stop letting “one-and-done” customers become the default. 4) The Fulfillment Snooze Alarm (medium) What it does: Alerts your ops team if an order is still unfulfilled after 24 hours. How it works: Trigger: Order created Action: Wait 24 hours Condition: fulfillment status = unfulfilled Actions: Slack + tag late_ship How to set it up: Trigger: Order created Action: Wait = 24 hours Condition: if still unfulfilled Action: Slack message to #ops Action: Add order tag late_ship Benefit: Less “where’s my order” tickets and fewer refunds caused by delays. 5) The Fraud Freeze (medium) What it does: Automatically holds fulfillment for high-risk orders and alerts your team. How it works: Trigger: Order risk analyzed Condition: risk level = High Actions: Hold fulfillment + tag fraud_review + notify How to set it up: Trigger: Order risk analyzed Condition: High risk Action: Hold fulfillment Action: tag order fraud_review Action: Slack + internal email Benefit: You stop shipping obvious fraud without slowing down every legitimate order. 6) The Low‑Stock Siren (medium) What it does: When a variant drops below a threshold, it alerts Slack and logs it in Google Sheets. How it works: Trigger: Product variant inventory quantity changed Condition: inventory ≤ threshold Actions: tag product low_stock + Slack + add row to Google Sheet How to set it up: Trigger: inventory quantity changed Condition: ≤ (5 / 10 / 20 — depends on velocity) Action: Add product tag low_stock Action: Slack message with SKU + remaining Action: Google Sheets → Add row to reorder tracker Benefit: Fewer stockouts and fewer "we ran out again" meetings. 7) The Back‑In‑Stock Beacon (medium → advanced) What it does: When a variant comes back in stock, it triggers Omnisend to message people who care. How it works: Trigger: Product variant back in stock Actions: cleanup tags + Omnisend event back_in_stock How to set it up: Trigger: Variant back in stock Action: remove low_stock tag (optional) Action: Omnisend → Track event back_in_stock In Omnisend: automation to notify subscribers (email + SMS) Benefit: You monetize restocks instead of hoping customers “check back.” 8) The Return Deadline Bouncer (advanced) What it does: Cancels returns that were approved but never shipped back after a set number of days. How it works: Trigger: Return approved Action: Wait 14 days Condition: return still open Action: Cancel return + notify How to set it up: Trigger: Return approved Action: Wait = 14 days Condition: if return not closed Action: Cancel return Action: Slack message to #support Benefit: Cleans up inventory limbo and eliminates return zombie cases. 9) The Return‑Abuse Radar (advanced) What it does: Tags repeat returners so you can handle them differently—without punishing everyone. How it works: Trigger: Return approved Condition: customer already tagged has_return Actions: If yes → add repeat_returner + notify If no → add has_return How to set it up: Trigger: Return approved Condition: customer tag contains has_return Yes branch: add repeat_returner + Slack to #support No branch: add has_return Optional: Track Omnisend event return_approved to suppress aggressive promos for return-risk segments. Benefit: Protects profit quietly, and keeps policy enforcement consistent. 10) The Winback Ladder (advanced, revenue-heavy) What it does: When a customer becomes “lapsed,” it triggers an Omnisend winback automation. How it works: Build a Shopify customer segment: last order date > 60/90 days Trigger: Customer joined segment Actions: Omnisend event entered_winback + tag winback How to set it up: Create segment in Shopify (choose 60 or 90 days) Trigger: Customer joined segment Action: Omnisend → Track event entered_winback In Omnisend: 3-touch ladder Touch 1: what’s new + best sellers Touch 2: proof (UGC / reviews) Touch 3: unique offer (only if needed) Benefit: Retention becomes a system, not a discount emergency.

Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight. Key Take-aways Are six tiny words underneath your Shopify buttons quietly nuking conversion? What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection? Why does vague copy create fear even when you think it’s “neutral”? How do you replace hype-y “premium quality” wallpaper with what I call operational truth? Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there? Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)? How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever? What should you test for 7 days, and which 3 metrics tell you if the change printed money? 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Baymard cart abandonment stats and reasons: https://baymard.com/lists/cart-abandonment-rate Shop Pay conversion lift (Shopify): https://www.shopify.com/ca/blog/shop-pay-checkout Shopify Checkout overview (enterprise): https://www.shopify.com/ca/enterprise/blog/shopify-checkout Shopify Flow (app): https://apps.shopify.com/flow Shopify Flow (help docs): https://help.shopify.com/en/manual/shopify-flow Shopify customer segments (help docs): https://help.shopify.com/en/manual/customers/customer-segmentation Creating customer segments: https://help.shopify.com/en/manual/customers/customer-segmentation/create-customer-segments Shopify metafields (help docs): https://help.shopify.com/en/manual/custom-data/metafields Shopify metaobjects (help docs): https://help.shopify.com/en/manual/custom-data/metaobjects Checkout Blocks app (Shopify App Store): https://apps.shopify.com/checkout-blocks Checkout Blocks app (Shopify help docs): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks Shogun A/B Testing (Shopify App Store): https://apps.shopify.com/shogun-ab-testing Intelligems A/B Testing (Shopify App Store): https://apps.shopify.com/intelligems Steve Madden (example): https://www.stevemadden.com ColourPop (example): https://colourpop.com BÉIS (example): https://beistravel.com Domino’s Tracker (story reference): https://www.dominos.com/en/tracker  

Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually Key Take-aways Why are open rates for handwritten envelopes three times higher than standard printed mail? Can a robot actually use a real pen to mimic human nuance without looking like a total fraud? Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify? Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience? How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store? What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note? Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Handwrytten Shopify integration page: https://www.handwrytten.com/integrations/shopify/ Handwrytten Shopify App Store listing: https://shopify.pxf.io/19EdgR  Creating Superfans (Brittany Hodak): https://brittanyhodak.com/book Klaviyo: https://www.klaviyo.com Zapier: https://zapier.com Special offer mentioned: Request a free sample kit from Handwrytten (link above).

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.   Key Take-aways Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates. Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind. The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots. Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely. The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you). How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Roswell NYC: https://roswell.nyc Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/ Diane von Furstenberg (DVF): https://www.dvf.com Gorgias Helpdesk: https://www.gorgias.com Sienna AI: https://www.sienna.ai  Attentive: https://www.attentive.com Yotpo: https://www.yotpo.com Judge.me: https://judge.me Reviews.io: https://www.reviews.io Perplexity AI: https://www.perplexity.ai Shop App: https://shop.app Bold Commerce: https://www.boldcommerce.com Bold Match: https://boldmatch.com/  

In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild!  In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums.  Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing high margin consumables on your Shopify store, you are missing out on one of the biggest opportunities in ecommerce right now. * Make sure to scroll to the bottom for his special offer to listeners *  We discussed: Why speed and SKU iteration are the only metrics actually deciding the winners on Shopify right now. Is it actually possible to launch a legit supplement brand with zero inventory and absolutely no minimums? (Spoiler: Yes) . Can AI really replace a 12 month R&D process? We test it live and build a custom sleep formula in seconds. The "Validation Trap" - why starting with a custom formula is the fastest way to burn cash, and what you should do instead to prove your concept first. What is the "spillover effect" and how are savvy merchants using it to capture sales on both Shopify and Amazon without double the work?. Which obscure supplement niches are printing money right now? We dig into the data on everything from pickleball gut health to GLP-1 support. Why the biggest threat to your Shopify business isn't a bad product, but founder burnout - and the specific routine Martins uses to stop it. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links: Supliful: https://supliful.com/ LaunchMagic AI: https://www.launchmagic.ai/ Martins Lasmanis on LinkedIn: https://www.linkedin.com/in/martinslasmanis/ Martins Lasmanis on X: https://x.com/MartinsLasmanis Exploding Topics: https://explodingtopics.com/ Shopify Guide. Supplement Dropshipping: https://www.shopify.com/ca/blog/supplement-dropshipping CRN Survey. 75% of Americans use supplements: https://www.crnusa.org/newsroom/crn-survey-shows-consistent-supplement-usage-increase-specialty-product-use-over-time Global Supplements Market. Size and CAGR: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market-report Business Insider. Essay by Martins Lasmanis: https://www.businessinsider.com/father-work-16-hour-days-guilt-torturous-2024-12 Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify  Special offer from Guest  For listeners of our Show, Martin has reduced the price of access to the FULL enterprise version of LauchMagic.ai and Supliful from $349/month to JUST $49! An absolutely insane offer for our listeners that you'd be crazy not to take advantage of. To get this offer, schedule a setup call at the following link, and mention you heard about it on the Shopify1Percent podcast: Get the exclusive offer here: https://go.supliful.com/Shopify1Percent 

Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins. Fear not. I read them so you didn't have to. On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027). We are cutting through the noise on: Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object? Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided). The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors without hacking the mainframe. Native A/B Testing (Rollouts): Why this is the "sleeper hit" of the entire update and why you should cancel your expensive testing app immediately. B2B Getting Sexy: ACH payments, Store Credit, and features that finally treat B2B buyers like adults. Plus, the Elephant in the Room: We discuss the one glaring omission that Shopify still hasn't launched (Hint: It rhymes with "Customer Data Platform"). Stop guessing which features matter. Listen to this episode, implement the 1% wins, and go back to enjoying your life. About the Guests: Gavin McKew: Managing Director at Shero Commerce Max Rolon: CTO at Domaine 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 9 The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It will mean identity. In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You will learn how to design membership experiences people are proud to join and how to create emotional loyalty that no competitor can touch. If you want your Shopify brand to matter in the future, start here.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 8 What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn't just automate revenue. It automates behavior. In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 7 The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar. In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with values shape purchase behavior in 2025. If you want your Shopify brand to cut through the noise instead of becoming part of it, this conversation shows you exactly how.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 6 The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, recognition, surprise, and belonging. In this episode, we uncover why emotional loyalty outperforms transactional rewards, how brands like Chewy and Starbucks turn small moments into lifelong fans, and how Shopify businesses can build real advocacy without bribing customers. If you want customers who choose you proudly, not reluctantly, this is the episode to hear.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 5 Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear. In this episode, we unpack why marketing must evolve, how member marketing delivers the highest ROI, and how engineered exclusivity and referrals can transform your Shopify business. If you want a smarter and more resilient way to scale, this conversation will change your thinking. 🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 4 The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology. Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue. In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If you want subscribers who stay for years, not months, this episode gives you the playbook.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 3 What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place? Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable. Acquisition is retention. In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships. If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 2 What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create? Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are proud to join. If you want customers who stay because it feels like who they are, not because you gave them 10 percent off, this episode will show you the path. 🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

Modern Buyer Brain: Chapter 1 What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place? Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want. In this episode, I break down why real loyalty starts at the moment of excitement after checkout, how to rethink retention at the acquisition level, and what it looks like to build a membership people proudly belong to. If you want your Shopify business to stop reacting and start compounding, this is the episode to listen to.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/   🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed.  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever. Key Take-aways Why most Shopify brands accidentally train their customers to leave. The psychological reason loyalty is no longer about points or discounts. How onboarding shapes retention before the first order even ships. Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity. How sunk cost fallacy creates irrational loyalty and how to ethically engineer it. Why membership ecosystems are the future of Shopify growth. The subscription death curve and the only way to escape it. Why referral-driven growth is the survival strategy for the next generation of Shopify brands. How to layer value so customers stay because it feels like who they are, not because of a coupon. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus Amazon Prime (membership breakdown): https://www.mckinsey.com Accenture Consumer Values Report: https://www.accenture.com Havas Meaningful Brands Study: https://meaningful-brands.com Peloton Membership Info: https://www.onepeloton.com Starbucks Rewards Program: https://www.starbucks.ca/rewards Chewy Customer Care Stories: https://www.chewy.com

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16 POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years. Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional. SPECIAL WEBINAR Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.  REGISTER HERE: https://bit.ly/stop-the-leak-dec-16 Key Take-aways The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business. Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow. Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder. The best Shopify brands treat cancellation as a retention engine, not a customer exit. Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system. AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself. Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues. The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast. Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons. You cannot fix churn if you are acquiring the wrong customer in the first place.   🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show ProsperStack: https://prosperstack.com Tony Sternberg on LinkedIn: https://www.linkedin.com/in/tonysternberg/ ProsperStack Blog on the Peak End Rule: https://prosperstack.com/blog Bold Subscriptions for Shopify: https://boldcommerce.com/shopify/subscriptions Bold Commerce Apps: https://www.boldcommerce.com/shopify Webinar Registration. Stop the Cancel: https://boldcommerce.com/shopify/churn-prevention Patrick Campbell and ProfitWell: https://www.profitwell.com SEMrush: https://www.semrush.com Charity Water: https://www.charitywater.org SPECIAL WEBINAR:  Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.  REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth. Key Take-aways Why gut-driven Shopify decisions are silently destroying your conversion rate How A/B testing can realistically increase your revenue by 20 to 50 percent The easiest things to test that almost always boost performance How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic Why segmentation matters when paid acquisition is getting more expensive every quarter How Shogun’s AI Section Builder can create custom sections in seconds When to test, when to personalize, and when to step away and rethink the funnel entirely How to avoid “vanity metrics” and actually test for revenue Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Shogun Homepage https://getshogun.com Shogun A/B Testing App https://apps.shopify.com/shogun-ab-testing Shogun Personalization App https://apps.shopify.com/shogun-personalization Shogun Page Builder https://apps.shopify.com/shogun Shogun AI Section Builder (launching soon) https://getshogun.com VideoWise https://www.videowise.com Super Affiliate https://superaffiliates.com Shopify https://www.shopify.com Bold Commerce Apps https://www.boldcommerce.com/shopify Phill Moorman on LinkedIn https://www.linkedin.com/in/phillip-moorman-growth-marketing/

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip. Key Take-aways Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test). How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out. Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results. Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences. Simple UX tweaks (like ditching your cart page) that boost conversion instantly. How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite. The mindset shift from “merchant” to “brand,” and why the words you use internally shape your customer experience externally. Why subscriptions are no longer enough, and what “predictive reorder” programs mean for the future of Shopify retention. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Mac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/ Domaine (Shopify Agency): https://www.meetdomaine.com Domaine Studio (for SMB brands): https://www.meetdomaine.com/studio Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify Shopify Plus Partner Info: https://www.shopify.com/plus Klaviyo Personalization API: https://www.klaviyo.com UserTesting (A/B testing tool): https://www.usertesting.com Reactive (Mobile App for Shopify Brands): https://www.reactiv.ai/ Fellow Coffee Products (example brand): https://www.grammarly.com

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel. Key Take-aways Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands. You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse. Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store. Authenticity beats polish. Customers buy from people, not production value. Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off. Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers. If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Videowise (Shoppable Video & Live Shopping): https://www.videowise.com Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Klaviyo Email Marketing: https://www.boldcommerce.com/shopify Special Offer for Shopify1Percent Listeners: Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you. Key Take-aways: 🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get. 🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy. 📈 Using customer language can increase conversions by up to 47%. 🗣️ Harvest real customer words from reviews, support tickets, and social comments. 🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes. 💡 Write copy like your best customer just explained your product to a friend—that’s the real secret. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner. Key Take-aways Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle Deaverage your data by cohort, product, and channel to find the actual profit drivers Align ads to landing pages and product detail pages so the promise matches the page Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey Stack trust on every step, from ad to checkout, with proof, policies, and plain language Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend Make international your easiest win, copy what already works and localize only what matters Speak in the customer’s words, use FAQs and objections to write copy that converts Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify: https://www.shopify.com Shopify Markets: https://www.shopify.com/markets  Meta Ads Manager: https://business.facebook.com/adsmanager Walmart Marketplace: https://marketplace.walmart.com Bold Commerce Apps: https://www.boldcommerce.com/shopify

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable Key Take-aways What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies The 6 metafields to add now so LLMs can index your products with confidence Why one unusual but high-signal spec can win tie-breakers and conversions How to prep for ACP so agents can complete purchases with fewer clicks Pricing, bundles, and VIP logic that an AI agent can evaluate instantly Post-purchase identity capture so agent-led checkouts still grow your LTV A 90-day roadmap to ship the above without boiling the ocean 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce OpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/ Agentic Commerce Protocol overview: https://developers.openai.com/commerce/ Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocol Shero Commerce: https://sherocommerce.com/ Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/ How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/  Shopify Plus info: https://www.shopify.com/plus Bold Commerce apps for Shopify: https://www.boldcommerce.com/shopify

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch. But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever. KEY TAKE-AWAYS Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers. Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage. Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers. Customers keep their data on their own device, creating privacy, trust, and speed. Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow. This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold RESOURCES:  Node Connect: https://www.nodeconnects.com Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify  

Pretty vs Profitable. What makes the highest converting Shopify website? Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret. Key Take-aways Why “pretty” is the enemy of “profitable” when it comes to Shopify websites How small, 1% refinements can outperform a full redesign Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site The power of mining your customer reviews to discover language that actually sells Why Shopify collections pages are SEO gold and often outperform product pages How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!) 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/ Weberous Agency: https://a.co/d/ecZ470g  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps: https://www.boldcommerce.com/shopify

🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register)  Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss. Key Take-aways Why only 2% of emails being automations is the biggest missed opportunity in ecommerce The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four) Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting How SMS can drive instant results when used smartly alongside email Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS Practical ways to segment customers using RFM analysis without overcomplicating things 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim Sendlane: https://www.shopify.com Bold Commerce Apps: https://boldcommerce.com/shopify

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ  The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.  Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.  What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP. In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue. Key Take-aways 💡 Why traditional discount codes actually frustrate customers—and how to fix it. 👑 How member-style pricing builds loyalty and creates a true “VIP experience.” 🚀 The impact of segmenting pricing by spend, purchase history, or customer tags. 🛒 How to set up unlimited price groups in Shopify without complicated workarounds. 📈 Why eliminating friction in pricing boosts conversion and long-term customer value. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.  Key Take-aways Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale. The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid. Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math. The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety. Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories. Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns. Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high. Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.” We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.   Key Take-aways Why most Shopify businesses fail, and why it’s rarely because of the product. The Profit First framework and why profitability isn’t an event, it’s a habit. How founder burnout and poor money habits destroy great stores. Why removing yourself from the business (Clockwork method) is a true measure of success. The importance of constraints in sparking innovation and efficiency. Why small business isn’t just the backbone of the economy — it IS the economy. Resources & Links Mentioned in the Show Mike Michalowicz Website (Mike Motorbike): https://www.youtube.com/results?search_query=mike+michalowicz Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify   🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store. Key Take-aways Your social media profile is a critical step in the buying journey and should be treated like a landing page Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products Focus on storytelling and brand trust, not just a pretty grid layout Use customer reviews and UGC in story highlights to increase credibility Make it effortless for visitors to find your top products and offers without having to dig through your feed 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game. Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call. Key Take-aways Why bootstrapping may give your Shopify store a strategic advantage over raising VC How Omnisend scaled to $50M ARR by being customer funded The automation blind spot: 2% of emails generate 40% of revenue Smart segmentation strategies that increase conversions without increasing effort The compounding power of small, creative improvements over time How to use AI in your ecommerce business starting today Why retention is more powerful than acquisition for long-term Shopify growth Ideas to spark innovation in your store with limited time, budget, or team 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Omnisend Email & SMS Marketing: https://www.omnisend.com Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30 Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205 Judge.me Reviews App: https://judge.me Gorgias Helpdesk: https://www.gorgias.com Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps. Key Take-aways True customer loyalty comes from doing something unexpected and meaningful Most Shopify loyalty programs don’t build actual loyalty, just habit Intrinsic motivation creates stronger emotional connection than external rewards Surprise and delight moments are incredibly powerful for retention Handwritten notes and small gifts are underused marketing weapons The best influencers aren’t on TikTok, they’re your customer’s best friends Thoughtful gifting can outperform paid ads in acquisition and retention Loyal customers are often created when something goes wrong and you make it right Angry customers can become your most loyal advocates if you handle it well Think of kindness as a marketing cost, not a cost of goods sold 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy. Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call. Key Take-aways 60 percent of conversions come from the offer, not the page design Value stacking like bundles, gifts, or guarantees creates perceived value Urgency can drive conversion lifts of over 300 percent A low price doesn’t mean a good deal unless the value feels high Test how much value to stack before it feels "too good to be true" Focus on your top three products and ask if they have an actual offer or just a price Lifetime warranties and bonuses can justify higher pricing and boost trust Your time is better spent crafting irresistible offers than tweaking page elements 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen. Key Take-aways The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk Paid VIP memberships outperform free loyalty programs in retention and revenue Most subscription churn happens early. Your onboarding game needs to be tight Referral strategies are massively underutilized by Shopify brands Voluntary churn and payment failure churn are two different beasts. Treat them accordingly Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth If you're afraid to email your subscribers, your offer isn’t valuable enough 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/   Scriberbase (Subscription Consulting): https://www.scriberbase.com  Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com  SubSummit Conference: https://subsummit.com   The Subscription Boom (book): https://a.co/d/8IGyh9A   SKOOL - Subscription Scale Course: https://www.skool.com  Bold Subscriptions App: https://www.boldcommerce.com/subscriptions  Judge.me Reviews: https://judge.me  Gorgias Helpdesk: https://www.gorgias.com  Liquid Death (case study example): https://liquiddeath.com

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse." Key Take-aways The top Shopify brands act like media companies that happen to sell products. Nearly half of shoppers consume five pieces of content before they make a purchase. Blogging is still a killer strategy for SEO and long-term growth but is criminally underused. Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it. Social media, newsletters, podcasts, and PR are all part of your publishing toolbox. Sharing founder stories and behind-the-scenes content builds stronger customer connections. Getting press isn’t just for big brands. One good article can change your brand’s trajectory. Pick one content platform and commit to 30 days of consistent publishing. Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.   Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you. Key Take-aways Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products. Merchants using Downpay have seen up to a 47% increase in conversion rates. Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products. Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess. Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control. Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations. Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops. It can be installed and launched within minutes, with no disruption to your current checkout flow. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/ Downpay: https://shopify.pxf.io/mO1RND Flair Delivery Scheduler: https://www.getflair.io Shopify Flow: https://bit.ly/shopify-flow Shopify Plus Info: https://shopify.pxf.io/YR0WNe Bold Commerce Apps: https://www.boldcommerce.com/shopify Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.