B2B Marketing for Non-profits to Build Brand Trust & Scale with Adam Larson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Adam Larson, senior podcast producer at the Institute of Management Accountants and host of Count Me In, a podcast spotlighting real voices in the accounting and finance world. Adam also co-hosts a personal podcast, The Larson Parade, sharing stories of love, music, and second chances.Adam shares how Count Me In evolved from an internal idea to a global platform supporting IMA’s mission, and why podcasting remains his favorite medium for authentic storytelling. He reflects on balancing brand strategy with creative freedom, how he uses tools like CastMagic and Riverside to streamline production, and the surprising overlap between B2B and personal podcasting challenges.Whether you're producing for a company or your own brand, Adam’s insights into workflow, tools, and storytelling are full of practical takeaways for podcasters at any level.Expect to LearnWhy podcasting is ideal for connecting with niche professional audiencesHow to tie podcast topics to broader organizational goals without being too promotionalThe importance of good audio, even over video, in podcast retentionWhich tools make solo podcast production more manageableWhy marketing and content snippets are critical, but rarely easyEpisode Breakdown with Timestamps[00:00] Opening: Meet Adam Larson and the story behind Count Me In[03:09] Why podcasting works better than blogs or conferences for storytelling[04:55] Inside IMA: Connecting podcast content with organizational strategy[09:15] The personal podcast: Starting The Larson Parade with his wife[11:57] Challenges in both corporate and personal podcasting[16:32] Recommended tools: Riverside, CastMagic, Pro Tools, and more[20:34] Podcast marketing tips: snippets, social, and realistic expectations[25:28] The future of podcasting: What will still matter in ten yearsFollow Adam Larson: LinkedIn: https://www.linkedin.com/in/larsonaInstitute of Management Accountants: https://www.linkedin.com/company/ima-institute-of-management-accountants Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ Follow us on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/