EPISODE · Jul 7, 2023 · 1H
B2B Marketing: Growing Efficiently To $10mm & Beyond
from Cybersecurity Ecosystem Show · host Cybersecurity Ecosystem Show
(this is a recording from a live event from June 2023) Getting new B2B customers in 2023 is tough. Consider these stats: - 85% of buyer's journey happens before they talk to sales (Forester) - 95% of your target market isn't in market (Forester) - Customers see 5000+ ads daily (Forbes) But don't lose hope! Listen to a recording of a recent webinar I did on all things B2B marketing. Learn how to efficiently grow to $10mm ARR and beyond. Gain insights from my decade of B2B marketing experience; failures included. Topics covered: - Selfless Advantage mindset - Position yourself as the obvious choice - Fundamentals of generating opportunities (Partnerships, Customers, Outbound, Paid Media, and Content)
What this episode covers
(this is a recording from a live event from June 2023) Getting new B2B customers in 2023 is tough. Consider these stats: - 85% of buyer's journey happens before they talk to sales (Forester) - 95% of your target market isn't in market (Forester) - Customers see 5000+ ads daily (Forbes) But don't lose hope! Listen to a recording of a recent webinar I did on all things B2B marketing. Learn how to efficiently grow to $10mm ARR and beyond. Gain insights from my decade of B2B marketing experience; failures included. Topics covered: - Selfless Advantage mindset - Position yourself as the obvious choice - Fundamentals of generating opportunities (Partnerships, Customers, Outbound, Paid Media, and Content)
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B2B Marketing: Growing Efficiently To $10mm & Beyond
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