PODCAST · business
Cybersecurity Ecosystem Show
by Cybersecurity Ecosystem Show
The Cybersecurity Ecosystem Show connects the full spectrum of the industry: practitioners, investors, vendors, regulators, and everyone in between — because the more we learn from each other, the stronger we become.
Episodes
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Thank Ransomware for Your Seat at the Table
Jim Mapes is a practicing CISO, advisor, and adjunct professor who has worked in security since the late 1990s, when the field was called information security and security teams could not get a meeting with the CIO. In this conversation, he explains how the industry earned its current board-level...
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AI Needs Guardrails, Backups Need Testing, and Your New Hire Might Not Exist
Georgeo Xavier Pulikkathara enlisted in the Army at 18 as a private E1. He's a colonel now, with 15 years at Microsoft behind him, a PhD in cybersecurity in progress at 58, and a job title most security leaders never hold: both CIO and CISO at the same company, managing one budget to ROI and the...
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From the SEC to 25,000 Board Members: Pricing Cyber Risk Like an Insurer
Christopher Hetner has seen the board conversation from every seat: building New York City data centers in the nineties, running global information security at GE Capital, advising two chairs of the SEC as senior policy advisor, and three years inside the insurance industry learning how brokers…
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Private Equity Speed, Shadow AI, and the Middle Layer Everyone Skips
Kevin Lewis has a political science degree, a career that started while he was waiting to hear back from the NYPD, and a job today that puts him inside a stack of companies at once. He is the CISO at E78 Partners, a boutique consulting firm serving small and mid-size private equity funds and…
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The Dark Knight of Game Economies on AI, Curiosity, and Guardrails
Ward Spangenberg has spent his career finding the gaps: mapping trout DNA with a homemade database in college, dismantling a game economy's black market so thoroughly that players nicknamed him the Dark Knight, and helping build the case for bug bounties at HackerOne. Now he's the founder of...
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Shift Left, Real Moats, and Where Your Data Actually Goes, with Chris Bollerud
Most security leaders come up through IT or risk. Chris Bollerud came up through code, and it changes how he sees the entire field. Chris is the CISO at AppZen, an AI-driven finance platform, and a software engineer of more than twenty years before that. In this episode he explains why AI gives...
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Line Cook to CISO: Eric Freeman on AI, Access Control, and Why Security Is Just Dinner Prep
Eric Freeman is the CISO at Writer, an AI-native company that has built its own large language model. Before that, he worked across blockchain and emerging technology. Before any of that, he was a line cook pulling 16-hour shifts in a restaurant kitchen six days a week. That background shows up…
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Data Governance, Board Buy-In, and the Thing You Can't Shut Off: A CISO's Cross-Industry Playbook
Janet Heins has led cybersecurity programs in pharma, manufacturing, cruise lines, broadcast media, and healthcare. Every industry felt unique from the inside, and they are. But the patterns she's found underneath are what make this conversation worth listening to. Every industry has a system…
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OEM Partnerships: What Every Practitioner, Vendor, and Investor Needs to Understand
The threat intel in your SIEM, the scanning engine in your endpoint tool, the analysis powering your detection platform. There's a good chance those capabilities come from a company you've never directly evaluated. That's OEM. And it touches every corner of cybersecurity. Chad Loeven has spent 20...
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Code War: How Nations Hack, Spy & Shape the Digital Battlefield — Allie Mellen on Cybersecurity’s Geopolitical Evolution
Explore the ever-evolving digital battlefield on the Cybersecurity Ecosystem Show as we connect the dots between nations, history, and the future of cyber conflict. In this episode, Allie Mellen discusses her new book on how the United States, China, and Russia leverage hacking and information...
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Unlocking Sales Engineering Excellence in Cybersecurity: Best Practices, Trends & Impact
Join Taylor Wells, Tony Kelly, and Justin Bauer on this insightful episode of Security Revenue LIVE as they dive deep into the evolving role of sales engineers in the cybersecurity space. Discover why sales engineers are key to connecting the dots between technical solutions and real business...
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How Top Cyber Companies Win with Customer Success in 2025
Customer Success sits at the center of cybersecurity go-to-market growth. Joy Aaring, David Tirazona, and Julie Giannini share real-world strategies for transforming CS from a post-sales function into a true driver of revenue, expansion, and advocacy. Learn how top teams accelerate time to value,...
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Webinar: Unlocking Growth With OEM Partnerships In 2025
Unlocking the growth potential of OEM partnerships in cybersecurity. In this episode Taylor Wells sits down with Michael Niswender, and Raja Chokalingam to break down everything you need to know about OEM strategies—from building trust and finding the right partners, to structuring deals that…
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Securing the Public Sector: GTM Strategies for Cyber Growth
Selling cybersecurity into the public sector is unlike any other market. Procurement cycles are long, regulations change constantly, and credibility often outweighs innovation. In this episode host Taylor Wells speaks with Jordan Burris, Head of Public Sector at Socure . They discuss: Key...
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Sales Enablement: Equipping Teams to Win in Cybersecurity
Tune in to the latest Security Revenue LIVE, where we dive deep into the world of sales enablement in cybersecurity. Host Taylor Wells is joined by industry leaders Rich Weimer (Yubico), Ivan Malia (StrongDM), and Joe Toole (Darktrace) as they discuss: What really sets cybersecurity sales apart...
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MSP Channel Strategy 2025: Driving Growth, Pipeline, and Retention
This week on Security Revenue LIVE, Taylor Wells is joined by Jabari Norton (Edge Delta) and Aaron Petterick (Zero Networks) for a deep dive into the evolving world of channel partnerships in cybersecurity. Tune in as they share: How partnership strategies have shifted with the explosion of AI…
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Cybersecurity Marketing in 2025: Proven Tactics from Top GTM Leaders
On this episode of Security Revenue LIVE, host Taylor Wells is joined by an all-star panel of cybersecurity marketing leaders: Steve Garrison (Stellar Cyber), May (Jericho Security), Aviv Cohen (Pantera), and Isabel (The Cyber Canon). Together, they dive deep into the ins and outs of marketing...
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Modern Cybersecurity Sales: What Actually Works in 2025
The Security Revenue Live Show by the Cyber GTM Alliance gathered top sales leaders in cybersecurity for a candid discussion about the evolving landscape of sales leadership, pipeline generation, AI’s limits, and how to keep revenue growing in a crowded, competitive market. Hosted by Taylor, with...
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Cybersecurity GTM: Insights from Field CISOs & Field CTOs
On this episode of Security Revenue LIVE, host Taylor Wells welcomes three powerhouse guests from the cybersecurity world: Carolyn Duby (Field CTO, Cloudera), Brian Contos (Field CISO, Mitiga), and Matt (COO, Serby; former Chief Trust Officer). Together, they dive deep into the critical and...
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Verizon Data Breach Report: What GTM Leaders Need To Know Now
On this episode of Security Revenue LIVE, host Taylor Wells (CEO and founder of the Cyber GTM Alliance) sits down with Anshuman Sharman from Verizon’s Threat Research Advisory Center (VTRACK) for an in-depth analysis of the latest Verizon Data Breach Investigation Report (DBIR). Together, they...
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7 Demand Generation Strategies For Cybersecurity
Welcome to another episode of Security Revenue LIVE, brought to you by the Cyber GTM Alliance community. In this session, Taylor Wells—fractional demand generation consultant and community founder—shares his hard-earned insights from over a decade in the trenches of cybersecurity B2B demand gen.…
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Strategic Partnerships in Cybersecurity
Unlock insights from industry leaders on the future of cybersecurity partnerships. In this dynamic roundtable, experts from partner marketing, partnerships, and the analyst side break down trends, pitfalls, and strategies for success—covering everything from channel marketing to API integrations,...
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Vibe marketing, GTM engineering, cybersecurity, and Selfless Advantage
What do vibe marketing, GTM engineering, cybersecurity, Kendrick Lamar and Selfless Advantage all have in common? Listen to my conversation with Nick Sal on the Vibe To Vision podcast. Thanks Nick for having me on! Head over to TaylorWells dot com to watch the full convo.
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AI For B2B Marketing
Every month, I'll be breaking down different demand gen tactics & strategies. In November, I'll dive deep into how I use AI to accelerate my demand gen efforts: Every day, a new AI tool is released. Some are great, and some are just plain bad. In this lightning-fast session, Taylor Wells (4x B2B...
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Linkedin for B2B Growth Workshop
Many will say you need to build a personal brand or send a million messages on Linkedin. I'm afraid I have to disagree. I've found thoughtful and scalable ways to leverage LinkedIn to grow your business, resulting in millions of dollars generated. Join me in this quick overview of what options…
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B2B Event Marketing In 2025
In addition to checking out my new website (TaylorWells.com), join me as I continue my Demand Gen Series and share how I’m leveraging event marketing in my business and across the organizations I work with. What you'll learn:5 Strategic Ways To Leverage Virtual EventsVirtual events are common but...
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Build Your Customer Advocacy Growth Engine
For B2B marketers, it’s pretty obvious. Leveraging social proof, word of mouth, and other customer advocacy to grow your customer base is essential. Not only do all your other campaigns require social proof and see a lift in performance, but customer advocacy programs can generate net new revenue...
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4 B2B Demand Generation Levers Workshop
Is your sales team struggling to generate enough opportunities? I'm partnering with Maven Learning to provide for the first time insights into the 4 ways you can generate demand for your B2B product or service. Walk away with fresh insights into what is working right now to generate efficient...
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Mastering B2B Demand Generation: 3 Strategies & 9 Things To Avoid
Generating consistent demand and a steady flow of sales opportunities is one of the biggest challenges facing B2B companies today. With over 14 competitors vying for your prospects' attention and people being inundated by over 5,000 ads per day, it's never been harder to cut through the noise....
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8 Ways to Leverage Partnerships for Startup Success
I had the pleasure of being a guest on the “GTM Cheat Code Podcast” to discuss partnerships and partnership-led growth strategies for early-stage startups. On the episode, I share perspectives from my experience advising startups on how to build successful partnerships. We covered: - Different...
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Community-Led Growth: Leveraging Connections to Fuel Your Strategy
Building a community to drive growth is essential in today's crowded market. In my recent podcast with Mel Shires of Circle, we explored some insightful tactics on leveraging community for growth. Mel shared how communities can create authentic connections with your audience to accelerate…
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Sick of Boring Events? This Unconventional Format is a Game Changer
I recently did a talk recently all about hosting impactful virtual events. Here are 4 of my biggest takeaways that you can immediately apply to your next event: 1. Keep a Fast Pace: With short attention spans, you must pack your event with value and maintain a dynamic pace. Avoid long intros and...
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Can Your Business Podcast Still Cut Through the Noise?
Podcasting continues to grow rapidly, but many businesses are still wondering if there's still an opportunity or how to stand out. In my recent conversation with podcast expert Rachel Downey, she shares valuable insider tips for b2b podcasters. Let's listen in.
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Building An B2B Influencer Program In 2024
Influencer marketing has become an extremely popular and effective strategy in B2C marketing. Now, it's also gaining momentum in the B2B space. In this week's GTM News podcast, host Taylor Wells interviews Vinod Varma, Co-Founder of Creator, about leveraging influencers specifically for B2B...
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How to Build a Strong Founder Brand for B2B Go-To-Market Success
Elevate your company's brand in the B2B marketing space with strong founder branding and thought leadership. Join Taylor Wells and Sam G. Winsbury as they discuss the essential strategies for building a powerful founder brand, including positioning, content creation, and engagement. Learn how to...
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Binge-Worthy Content Strategies through Owned Media
Are you tricking buyers into opting in and giving you their email address for an ebook, and then you “lead nurture” them into oblivion? Why do you think Apple created the Hide My Email feature? Indeed, one of the reasons is that consumers are tired of unnecessary email exchanges for content....
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Elevate Your B2B Newsletter Game: Insights for Marketers and GTM Leaders
Discover valuable insights from Casey Hill at ActiveCampaign on the resurgence of B2B newsletters and email marketing. Dive into the effectiveness of B2B newsletters, strategies for creating engaging content, and leveraging data to build trust with your audience. Learn how businesses are using...
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B2B Inbound Strategies from 9 Practitioners
Join Taylor Wells in a deep dive with industry experts Rachel Elsts Downey, Sam G. Winsbury, Casey Hill, and more as they unravel the latest trends and strategies in B2B inbound marketing. Discover invaluable tips on B2B podcasting, virtual events, SEO optimization, and leveraging owned media for...
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Building Authentic Relationships: A Guide for B2B Sellers, AEs, and SDRs in Niche Communities
Let's be honest: the internet is a mess. It's hard for buyers to find unbiased and accurate recommendations for new solutions. This is why buyers have turned to niche communities, and you see a new Slack community popping up every week. Buyers are trying to tap into folks they trust for...
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Unlocking the Power of Social Selling: Strategies and Best Practices
Looking to level up your B2B outbound sales game? Join Taylor Wells as she interviews Mandy McEwen, an industry expert in social selling for the B2B space. In this insightful conversation, they delve into the need for a new term for social selling and discuss its effectiveness in building...
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Maximizing Conferences and Booking Meetings at Conferences
Conferences and events are extremely powerful and also extremely expensive! Zoe Hartsfield shared a few killer ideas about maximizing your time there to book more meetings. Here are five key takeaways from the podcast that could be used for a short newsletter: Do your research beforehand to...
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Mastering the Art of Warm Introductions: A Guide for B2B Sales Professional & Job Seekers
In this insightful conversation, B2B go-to-market practitioners, AEs, BDRs, and SDRs discover expert tips and strategies for leveraging LinkedIn to secure valuable warm introductions. Join Taylor Wells as they speak with Matt Liebman from Revenue IO, a leading expert in the field, as they reveal...
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B2B Outbound In 2024: 9 Practical Strategies To Win More
Join Taylor Wells as she interviews top industry experts, including Will Aitken, Mandy McEwen, zoë hartsfield, Jesse Ouellette, Matt Liebman, Cliff Simon, Laura Erdem, Tyler Washington, and Kevin Hopp, as they share their invaluable insights and practical tips for driving B2B outbound sales and...
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The Sales Innovation Paradox: Navigating the Changing Landscape of B2B Sales
Taylor Wells interviews Howard Dover, director at the Center for Professional Sales at the University of Texas at Dallas. They discuss Howard's new book "The Sales Innovation Paradox", the future of sales, and how to optimize sales teams in a changing landscape with new technologies like AI. Main...
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Picking The Right Go-To-Market Motion & Strategy In 2024
ABM? PLG? Community? Outbound? Inbound? What GTM motion is right for your organization, and at what stage? In this insightful conversation, Taylor Wells engages with Beth Yehaskel with Winning By Design, an expert in go-to-market strategy and revenue architecture. They dive deep into the…
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7 Insights From Starting GTM News & What's Next For 2024
45 episodes. 3,000 subscribers. Thousands of hours of GTM content were consumed. I am super grateful for your attention and excited for 2024 and the new things I have planned for this show. But before that, let's review seven things I have learned from starting this show and how they apply to…
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16 B2B Demand Generation Predictions For 2024
It's been a weird ride for go-to-market teams, specifically around demand generation and driving new revenue for your organization in 2023. With AI, stiff competition, and increased channel saturation, we are in for a real treat in 2024. Thankfully, I see a few handfuls of hope in 2024 through 16...
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10 Top Go-To-Market Strategies - Part 2
Let's jump into Part 2 of the 10 Top Go-To-Market Strategies for 2024. Throughout the year, I had many insightful conversations with individuals who provided useful ideas and strategies. However, these discussions consisted of actionable takeaways that could be immediately implemented in addition...
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Top 10 Go-To-Market Strategies For 2024 - Part 1
It's been an awesome 1st year of the GTM News show. Grateful for the 42 episodes published to date, 2000 subscribers+, and 10,000+ listens. Most of all, I'm grateful for all I've learned from our expert practitioners, each pushing the boundaries in different areas of B2B go-to-market. Before I…
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Finding The Right Go-To-Market Talent & Landing Your Next Gig
You can have the best product & go-to-market strategy, but if you don't have the right people in the right seats, it doesn't matter Conversely, if you are a stellar GTM professional but you pick the wrong company, you are set-up for failure. In 2023, we have a interesting paradox we are looking…
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ABOUT THIS SHOW
The Cybersecurity Ecosystem Show connects the full spectrum of the industry: practitioners, investors, vendors, regulators, and everyone in between — because the more we learn from each other, the stronger we become.
HOSTED BY
Cybersecurity Ecosystem Show
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Frequently Asked Questions
How many episodes does Cybersecurity Ecosystem Show have?
Cybersecurity Ecosystem Show currently has 91 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cybersecurity Ecosystem Show about?
The Cybersecurity Ecosystem Show connects the full spectrum of the industry: practitioners, investors, vendors, regulators, and everyone in between — because the more we learn from each other, the stronger we become.
How often does Cybersecurity Ecosystem Show release new episodes?
Cybersecurity Ecosystem Show has 91 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Cybersecurity Ecosystem Show?
You can listen to Cybersecurity Ecosystem Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cybersecurity Ecosystem Show?
Cybersecurity Ecosystem Show is created and hosted by Cybersecurity Ecosystem Show.
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