B2B PR Strategy: The Playbook Behind 167M Impressions & a Money20/20 Stage | Humanized Episode 3

A company goes through an acquisition. Leadership wants more visibility in a crowded market. Most teams would respond by spending more on ads. Brandy Morton made a different call.In this episode of Humanized, Brandy shares how a research-driven PR strategy built around original industry insights generated 167 million impressions, major media pickups, a Money20/20 speaking slot, and six months of pipeline.We unpack why she chose earned media over heavier paid spend, how an industry report became a long-term demand generation engine, and why the most effective PR strategies still come down to something very human: giving people something genuinely worth talking about.If you're a founder, Head of Marketing, or revenue leader, this conversation explores B2B PR strategy, thought leadership, earned media, demand generation, and building trust at scale.Follow Brandywww.linkedin.com/in/brandybmorton/Connect with Marisawww.linkedin.com/in/[email protected]