Humanized: A Human to Human Marketing Podcast for Revenue Leaders

A company goes through an acquisition. Leadership wants more visibility in a crowded market. Most teams would respond by spending more on ads. Brandy Morton made a different call.In this episode of Humanized, Brandy shares how a research-driven PR strategy built around original industry insights generated 167 million impressions, major media pickups, a Money20/20 speaking slot, and six months of pipeline.We unpack why she chose earned media over heavier paid spend, how an industry report became a long-term demand generation engine, and why the most effective PR strategies still come down to something very human: giving people something genuinely worth talking about.If you're a founder, Head of Marketing, or revenue leader, this conversation explores B2B PR strategy, thought leadership, earned media, demand generation, and building trust at scale.Follow Brandywww.linkedin.com/in/brandybmorton/Connect with Marisawww.linkedin.com/in/[email protected]

Marina Romanisio shares how she grew a Telco enterprise account from $250K to $2.5M per quarter — not through harder pitching or more sales decks, but through trust, partnership, and a customer-first approach.We unpack what actually drives long-term enterprise sales growth, the shift from being viewed as a vendor to becoming a strategic partner, and why the strongest B2B relationships are built by understanding people before trying to close them.Whether you're a founder, Head of Marketing, revenue leader, or sales professional, this conversation explores enterprise sales strategy, trust-based selling, customer relationships, revenue growth, and what it really takes to build partnerships that compound over time.Follow Marinawww.linkedin.com/in/marinaromanisioConnect with Marisawww.linkedin.com/in/[email protected]

Revenue can start to break down when leaders lose touch with their customers. Today's buyers are often overwhelmed, over-marketed to, and quick to tune out anything that feels generic. To stand out and capture demand, companies need to understand their customers and create authentic connections.This is where Human-to-Human (H2H) Marketing comes in. H2H Marketing is built on a simple idea: behind every B2B or B2C label is a human making a decision.In this introduction episode, Marisa Sanfilippo, a 2x Founding Head of Marketing, shares why Humanized was created, what to expect from future episodes, and why customer obsession matters more than many companies realize.