B2B Sales & Social Selling in 2023

The stats for B2B sales teams hitting quota in 2023 are not great. Many organizations are struggling to hit pipeline goals. Any one in sales is under the microscope. Thankfully, there are folks like Samantha McKenna pushing the boundaries on how to effectively engage the modern buyer. On this week's show, she shared her thoughts on to engage your potential buyers. We discussed: Modern selling Specific social selling tactics How to leverage information online How to write a great outbound email AI and creating efficiencies