B2B Success Stories: Four tests with gains of 21% to 254%

Presenters: - The MarketingExperiments Team Our last clinic recognized the optimization results of B2C marketers in our audience. What about the efforts of B2B marketers and their tests? This time, we'll explore how four B2B sites applied the Conversion Sequence to optimize their landing pages, PPC and email marketing campaigns -- and saw increases ranging from 21% to 254%. With a range of specific examples and tactics, you'll come away with several ideas to improve your own campaigns, from lead generation to direct sales and subscriptions.