B2B2C Customer Journeys: Zero and First-Party Data with Ana Mourao

This week's Deconstructing Data, featuring Ana Mourao, a seasoned expert in Digital Marketing and CRM at Stanley Black & Decker, Inc.With extensive experience in driving digital transformation across Fortune 500 companies, Ana thrives at the crossroads of marketing, data, and technology.This episode will dive into the power of zero and first-party data for B2B2C companies, especially those in the midst of digital transformation. Ana will explore the following discussion topics:Getting to Know Your Customers: Understand how B2B2C companies can utilize zero and first-party data to engage better with end-users, and why having a robust data storage system is crucial.Identity Resolution & Data Enrichment: Explore the impact of identity resolution and data enrichment on enhancing the customer experience, especially for those who operate through retailer partners and distributors.Navigating Privacy and Compliance: Learn the importance of having governance over how the data is collected and used, to stay compliant with global privacy laws while still providing a personalized customer experience.Tune in for this informative discussion with Ana, David and Jessie.