B2Bソフトウェアの価格設定方法について - This is 令和スタートアップ

What this episode covers

B2Bソフトウェアの価格設定方法/主要三要素は①価値方程式、②コスト、③競合/コストに基づいて設定すべきではない/顧客にもたらす価値を定量化する「価値方程式」/顧客側の購入意思決定者と一緒に検証する/期待される価値：①コスト削減、②時間節約、③収益増加/価値を定量化した後、価格設定は一般的に顧客が得られる価値の25%から50%の間が推奨/ROIも示せる/同時に初期プロジェクトの成功指標にもなる/値付けは経営/Your margin is my opportunity/■参照先：スピーダスタートアップ情報リサーチhttps://initial.inc/enterpriseHow To Price For B2B | Startup Schoolhttps://www.youtube.com/watch?v=4hjiRmgmHiU令スタでは取り上げて欲しいテーマやご質問を募集しています。↓のフォームから是非ご記入ください（匿名です）https://forms.gle/mkoihcHgTJUu4UVp8

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Frequently Asked Questions

How long is this episode of This is 令和スタートアップ?

This episode is 24 minutes long.

When was this This is 令和スタートアップ episode published?

This episode was published on April 1, 2025.

What is this episode about?

B2Bソフトウェアの価格設定方法/主要三要素は①価値方程式、②コスト、③競合/コストに基づいて設定すべきではない/顧客にもたらす価値を定量化する「価値方程式」/顧客側の購入意思決定者と一緒に検証する/期待される価値：①コスト削減、②時間節約、③収益増加/価値を定量化した後、価格設定は一般的に顧客が得られる価値の25%から50%の間が推奨/ROIも示せる/同時に初期プロジェクトの成功指標にもなる/値付けは経営/Your margin is my opportunity/■参照先：スピーダ...

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