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BA Almedalen: Vad krävs för att kontoret ska vara relevant när kundernas behov förändras?

EPISODE · Jun 24, 2026 · 25 MIN

BA Almedalen: Vad krävs för att kontoret ska vara relevant när kundernas behov förändras?

Kontorserbjudandet handlar allt mindre om kvadratmeter och allt mer om funktion, flexibilitet och upplevelse. Med kundperspektivet som utgångspunkt diskuteras hur kontorsmarknaden omformas av nya förväntningar, där hyresgäster i allt högre grad jämför kontoret med den servicenivå och användarupplevelse de möter i andra branscher. Samtalsledare: Jon Forssell, Happy Bear Panel: Tomas Hermansson, vd, Bonnier Fastigheter AB Thomas Erséus, vd, AMF Fastigheter Thomas Sandell, chefsarkitekt, AFRY Architects Britta Holmblad, kontorschef, White Arkitekter

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BA Almedalen: Vad krävs för att kontoret ska vara relevant när kundernas behov förändras?

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How long is this episode of BA Talks?

This episode is 25 minutes long.

When was this BA Talks episode published?

This episode was published on June 24, 2026.

What is this episode about?

Kontorserbjudandet handlar allt mindre om kvadratmeter och allt mer om funktion, flexibilitet och upplevelse. Med kundperspektivet som utgångspunkt diskuteras hur kontorsmarknaden omformas av nya förväntningar, där hyresgäster i allt högre grad...

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