BA Finland: Hotels - remaining an attractive real estate segment?

Despite geopolitical uncertainty and weaker economic conditions in several Nordic countries, the market for hotels and hotel properties has shown comparatively strong resilience – not least in Finland. What can be expected of 2026 as a whole? Are there any interesting trends in tourism that could affect the hotel market? Which projects stand out from the crowd? Will the appetite of foreign investors increase? Host: Niklas Svensson, Business Development Manager, Tengbom Janne-Juhani Haarma, CEO, Ruka-Kuusamo Tourist AssociationJan-Erik Lagerström, Director, Finland, Nordic Hotel ConsultingLaura Tarkka, Chief Operating Officer Finland, Germany, Poland, Scandic HotelsPeter Tengström, Partner, Managing Director, Midstar