把客戶當英雄的集客式行銷

播客主題：集客式行銷全攻略：從理論到工具實踐一、集客式行銷的核心哲學：當客戶的導師二、核心方法論：吸引、互動、愉悅 (Attract, Engage, Delight) 三、執行基石：人物誌 (Buyer Personas)與買者旅程(Buyer's Journey) 四、實戰案例分享五、行銷科技 (Martech) 工具包

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把客戶當英雄的集客式行銷

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This episode is 21 minutes long.

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This episode was published on March 9, 2017.

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