EPISODE · Jul 21, 2026 · 14 MIN
Baby Millionaires | Why Parents Are Saving for Their Kids’ Pensions | It's All Relative | Dr Eliza Filby
from It's All Relative with Dr Eliza Filby · host Dr Eliza Filby
More parents than ever are opening pensions for their children, but this trend isn't really about retirement. It's about how families are adapting to an increasingly uncertain economy.In this episode of It's All Relative, I explore one of the fastest-growing financial trends you've probably never thought much about: parents and grandparents setting up pensions for children from birth.At first glance, it sounds strange. Why would you start saving for someone's retirement before they've even started school?But I don't think the rise of child pensions is really about pensions at all.It's about how parents are thinking differently about security, inheritance and opportunity in a world where housing is unaffordable, university is expensive, careers are uncertain, and retirement keeps moving further away.As families become less confident that they'll be able to hand over a house deposit, pay university fees or leave a substantial inheritance, they're increasingly turning to the one advantage every child has: time.🔔 SUBSCRIBEIf you enjoy conversations about generations, work, wealth, technology, family and the future of society, subscribe for a new episode every week.📚 BUY MY BOOK – INHERITOCRACYInheritocracy: It's Time to Talk About the Bank of Mum and Dad––––––––––––––––––📩 SUBSCRIBE TO MY SUBSTACKWeekly essays exploring generations, work, wealth, AI, family, parenting and the future.––––––––––––––––––🌍 FOLLOW MEWebsiteLinkedInInstagram
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Baby Millionaires | Why Parents Are Saving for Their Kids’ Pensions | It's All Relative | Dr Eliza Filby
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