Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen! Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!Free discovery workshops!Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshopFurther readingMeet Debbie, one of the new co-hosts of Marketers of the UniverseHow to choose the right marketing channel for your campaignData Warehouse v Data Lake: what are they and how can you collect data more intelligentlyEssential v desirable: nailing the foundations of your marketing campaignsDigital Etiquette: Mind the generational gapMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com