Marketers of the Universe: A digital marketing podcast

In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative collaborator rather than a replacement for genuine brand personality, and don't be afraid to experiment and play with your posts. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO).As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand authority?What we cover in this episodeDefining AIO: We explore whether AI Optimisation is a brand-new technical discipline or an essential extension of traditional SEO that focuses on how Large Language Models (LLMs) interpret, analyse, and compose information.The shift in search behaviour: With reports suggesting organic Google traffic referred to websites dropped by 33% last year in the US, we discuss if the "era of 10 blue links" is psychologically over for the consumer.Optimising for LLMs: ShinRoo explains why clear structure, topical authority, and entity-based content are now more critical than simple keyword density.The death of "vanity metrics": Rich argues why marketers must move away from measuring clicks in isolation and start talking the language of the board—focusing on pipeline, revenue, and brand perception.Query Fan Out and content strategy: How to capture the secondary questions AI systems generate when breaking down a single user prompt into multiple sub-queries.The future of content: Why "the middle is dead" and why your strategy must pivot from high-volume "churn" to high-value, authoritative contributions to the web.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys .While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you understand their context . We move past the search for a magical "light switch" moment to look at how consistent touchpoints drive revenue over time.In this episode, we discuss:The limitation of models: Why attempting to attribute a sale to a single interaction is often like trying to pinpoint the exact moment a child becomes a professional dancer.Setting the right window: Michele uses the "broken fridge" analogy to explain why you must adjust your expectations based on the urgency and length of the buying cycle.Aligning teams: Why separating "sales leads" from "marketing leads" is counterproductive, and how to use your CRM to build a unified view of the customer.The dark funnel: How to infer the impact of untrackable channels, like word-of-mouth, by looking at correlations in brand search and organic traffic.Whether you are reporting to the C-suite or trying to optimise your next campaign, this episode provides a grounded approach to one of marketing’s most complex subjects.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline.We start by tackling the single biggest mistake experienced marketers make: judging success too early. Michele breaks down the realistic learning windows required for the platform, explaining why hitting 30 conversions or 10,000–30,000 impressions is a far more reliable stabiliser than gut instinct. We also get practical about spotting immediate red flags in ad accounts—like attempting to reach audiences of 8 million people without the budget to match.Key discussion points include:Rethinking targeting: We discuss "reverse mapping"—starting with the problem your solution solves and working backwards to identify the users and buyers.The CPC vs. LTV debate: Why a high cost-per-click isn't necessarily a negative if you are measuring against Customer Lifetime Value (CLV) rather than last-click attribution.Creative structure: How to utilise the new LinkedIn account structure (campaigns housing multiple ad groups) to ensure your tests share budget and learnings effectively.Authentic thought leadership: Why we need to move away from the "5 AM wake up" grindset influencers and create leader ads that are actually helpful and human.If this episode helped you rethink your LinkedIn strategy, follow the show, share it with a colleague, and leave a quick review. What’s the one tactic you’ll test first?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank.We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot from headline feature to back‑office multiplier, the risks of "AI‑flavoured sameness", and how to set guardrails so your team ships faster without losing credibility. On the search front, we tackle zero‑click reality, Google’s improving AI answers, and the rise of "search everywhere"—from ChatGPT and YouTube to Reddit and social feeds—plus what it means to optimise for citation, not just blue links.The platform map got messy, too. Threads found momentum under Meta’s umbrella, X consolidated into narrower communities, and Reddit emerged as a powerful, high‑intent channel for B2B discovery and ads. Through it all, the constant was strategy: clear objectives, honest metrics, and the discipline to show up with a consistent voice. We close with sharp 2026 bets from the team—more social search, thought leader ads outperforming brand pages, and a market that rewards human‑led marketing over AI autopilot.If this resonates, follow the show, share it with a teammate who cares about what works, and leave a quick review to help others find us. If you are socially minded, you can find us on Instagram and LinkedIn. Drop a message and tell us: what will you stop doing in 2026?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years.Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always human, and how this simple shift caused engagement for her B2B ads to spike.Then, we get to the story everyone wants to hear: the learning opportunity. Nasya walks us through what has been called the "quintessential paid media experience"—making a major budget mistake by accidentally confusing a daily and lifetime budget over a weekend. She offers candid, actionable advice on how to handle the situation when things go wrong: take accountability immediately, be transparent with your superiors, and focus on finding a resolution.Throughout the conversation, a central theme emerges: the power of storytelling. From her early career aspirations to her belief that the best marketing is ultimately storytelling, Nasya explains how turning "mundane numbers and data into storytelling" is the key to success in paid media and beyond.Tune in for an honest conversation about experimentation, learning from our mistakes, and why the human element is still the most important part of marketing.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely.But is it time to abandon them completely? Our paid media manager, Nasya Nasseira, makes a compelling case for their evolution. She shares how a strong persona narrative—"imagine Jessica, building HR processes from scratch"—can be the key to bridging the gap between raw data and compelling creative.In this episode, you’ll learn:Why most traditional B2B personas are built on dangerous assumptions.How to use persona storytelling to brief creative teams more effectively.Practical, data-driven marketing tactics for businesses of any size.The shift from static demographic profiles to dynamic, problem-focused personas.Our conclusion is clear: personas aren't dead, but they must evolve from a tick-box exercise into a dynamic tool that genuinely reflects customer behaviour.Listen to the full episode now to rethink your approach to understanding your audience.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how pivotal mistakes became his greatest teachers – including the memorable time he accidentally bombarded hotel customers with hourly booking reminders. Rather than dwelling on the horror, Mark emphasises how these "learning opportunities" shape stronger professionals when approached with the right mindset.We also dive deep into the power of marketing automation as "the backbone of the heavy lifting of your marketing," while exploring the emerging role of AI in this space. Mark believes AI currently offers only "tweaks around the edges" rather than replacing human expertise in understanding complex CRM ecosystems.Whether you're a seasoned email marketer or simply trying to get more from your CRM system, Mark's three essential tips provide a powerful framework for success: document everything, deal with issues immediately, and test constantly. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily!We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on optimising ad performance, from choosing the right ad formats to refining audience segments for maximum engagement. Whether you're a seasoned marketer or new to the world of paid media, this episode provides valuable takeaways to enhance your digital marketing strategy. Tune in to learn how to harness the power of Facebook and LinkedIn ads to drive growth and engagement in your campaigns.Don't forget to check out our Brew Digital LinkedIn for future Marketing Hack livestreams and visit the resource hub on our website for even more content to take your marketing to the next level. You can also find this episode in the resource hub if you'd prefer to listen on our site.  Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences.The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brandRecorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots! If you want to find more great marketing content (no brag) then head on over to our Resource Hub. There you'll find thought pieces, articles, templates and podcasts—including this one!Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape.Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20 billion) to losing those exclusive deals that keep them as the default search engine on your devices. And just weeks ago, they lost another massive case around their ad tech practices. Could this really be "the beginning of the end" for Google as we predicted? Despite the legal troubles, they still command roughly 90% of search market share, leaving marketers with little choice but to continue using their platforms while dealing with rising costs and diminishing controls.Meanwhile, our prediction about the continued exodus from X (formerly Twitter) has proven accurate, with user numbers down 15% in the US and 12% in the UK. But where are those users going? Not necessarily where we expected. Threads may have activated advertising, but engagement remains questionable, while LinkedIn shows surprising growth among both Gen Z and Baby Boomers. And what about those predicted social media bans for teenagers? While Australia has implemented restrictions, other countries are still weighing their options—though regulatory pressure is clearly building.For marketers navigating all of this, our advice remains straightforward: test thoroughly, focus on creating quality content that resonates with your specific audience, and stay adaptable as platforms rise and fall. The fundamental principles of effective marketing persist even as the digital ecosystem evolves around us.If you ever need more help, check out all of the content on our Resource Hub (including this episode of the podcast), or you can reach out for a free audit. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence. Most importantly, find out what to look for when exploring the digital marketing agency space to ensure you find a partner who will help you scale and thrive.While you're here, did you know that we have a Resource Hub that hosts articles, opinion pieces, and templates? All of it's free and all of it is geared towards helping your marketing efforts reach new heights. You can also find all our podcast episodes on our website. This episode is available here.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti.In this episode, we explore how motherhood has reshaped their marketing strategies, emphasising empathy, clarity, and respect for consumers' time. Discover the art of authentic storytelling and the importance of building trust with your audience. We also tackle the challenges of marketing to mums, urging brands to move beyond overgeneralisations and embrace the rich diversity of motherhood.Our guests share invaluable lessons on balancing work and family life, highlighting the significance of flexibility, trust, and community support. Whether you're a mum, a marketer, or both, this episode is packed with actionable insights to enhance your marketing prowess and personal growth. Tune in and be inspired by the stories and wisdom of these incredible marketing mums. Don't forget to subscribe for more episodes filled with insights and empowerment!You can also find this episode on our website, click here to listen. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core.Our distinguished panel—Sarah McCoy from The Adaptivist Group, Rich Harper from Brew Digital, and Katie Gray from Iterable—deliver game-changing insights about building marketing strategies that address both functional needs and emotional connections. They reveal why treating marketing as merely a sales enablement function undermines its strategic value and limits growth potential.From understanding your brand's authentic DNA to being present in the communities where buying decisions begin, the panel shares practical advice for marketers looking to stand out amid increasing digital noise. Want to watch the whole webinar? It's available on our resource hub!You can also find our free B2B digital marketing strategy template here.If you want to listen to this episode on our website, you can find that here.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more. But strategy isn’t off the hook once the points are tallied, as we’re also dissecting it in an upcoming webinar called ‘Is your B2B marketing strategy ready for 2025?’. This webinar is all about future-proofing your B2B marketing strategy, and features industry experts discussing brand building, ABM, demand generation, and standing out in a changing B2B landscape.  Register for the webinar on March 6th (2 PM UK time) via this link.You can also listen to this episode on the Brew Digital website. Find Blitz the Biz: Strategies Under the Spotlight here.* In our humble opinion--MusicHappy Happy Game Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/"Disco Sting" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/Blastwave FX Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti.  The topic of discussion? The sudden revival of branding's importance in marketing.  More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building.    This conversation explores the vital connection between brand building and lead generation in B2B marketing.  They argue that while many B2B companies focus heavily on product features, they often neglect the strategic importance of brand building.  Drawing on examples like monday.com, they illustrate how successful brands prioritise brand recognition and awareness.  They also emphasise the need to align brand activities with revenue metrics to demonstrate their impact on business success.  Ultimately, they stress that building a strong brand requires a long-term strategy and consistent communication with target audiences.    Did you know that all of our podcast episodes are also released on our website, which also houses a whole hub of great content and templates to help invigorate your digital marketing?  You can find this episode of Marketers of the Universe here.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!Listen to this episode on the Brew Digital website here. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions?  Join us as we unravel the implications and provide insights on how to navigate these changes effectively. Also, we've had a 2025 glow-up! If you love the new podcast artwork, hit us up on socials and let us know! Instagram | LinkedInListen to this episode on the Brew Digital website hereMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to 2025! Congratulations, everyone, we made it.As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self-worth. Joined by Mark Bundle and Freya Willcocks, they delve into where to learn, how to learn, and why it's essential—definitely an episode not to miss!In the second segment, Haydn and Tom return to reflect on the "Marketers of the Universe" podcast. They look back at the past 18 months, sharing the mistakes and changes made, and what they plan to bring to you in 2025. While they admit they're not perfect, they offer valuable insights for anyone considering starting their own podcast.Thank you for listening to "Marketers of the Universe". If you have feedback or suggestions for what you'd like to hear more of, please feel free to email us or reach out on social media—we love a good chat!Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid marketers. Taking clips from through the year, Brew Digital's Tom Inniss and Haydn Woods-Williams talk about the insights the team shared, the predictions they got right, what they got wrong, and what they think will change in 2025. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique challenges of engaging a business audience during the holiday season.But let’s not forget the crowd favourite: B2C Christmas adverts! These adverts are a feast for the eyes and the heart, sparking joy and sometimes controversy. We’ll dissect some of the best ones and delve into the debates they’ve stirred.And as a special treat, we’ll check in with the definitely real Marketers of the Universe answerphone service to hear their bold predictions for 2025. We’ve even created a bingo card with more predictions, available on our socials. Join in the fun and see how our forecasts pan out!Thank you for being part of our podcasting journey through 2024. We’re committed to continual improvement, and hopefully, you’ve noticed as we’ve experimented with our format and found our footing.Stay tuned for one final special podcast later this year. In the meantime, we wish you a happy holiday season filled with joy and relaxation with your loved ones.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.Did you know that a staggering 90% of organisations fail to execute their strategies effectively, and that nearly half of small to mid-sized B2B companies lack a marketing strategy altogether? Nobody likes to be a statistic, so make sure you listen to our Head of Digital Marketing, Rich Harper, to find out how to build and execute your digital marketing strategy quickly and efficiently.Top tip: Your strategy needs to be a living, breathing document that evolves in sync with your business goals, ensuring every marketing move is both purposeful and impactful.Then the marketers discuss something that's been bothering them for a while... the lack of originality in B2B marketing. Doesn't it feel like everybody is just copying each other nowadays? Chasing trends and fads for a moment of relevance without thinking about the wider contribution to your marketing efforts.The team explores how drawing inspiration from outside your industry can lead to fresh, competitive ideas. With examples from trailblazers like SEMrush and Hootsuite, we demonstrate how strategic creativity and even embracing mistakes can bolster brand authenticity.Tune in for a treasure trove of actionable tips and innovative ideas, designed to elevate your marketing strategy and keep your brand distinct in a fiercely competitive market.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”Further readingQ&A with Debbie GacutanWhy you might consider WordPress over a bespoke websiteUnderstanding the impact of the Automattic and WP Engine legal battleGet a free social media review with insights from our expertsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the power of precise audience segmentation. Mark dishes out practical advice on avoiding common pitfalls and shares tips on how to keep your email marketing engine running smoothly. Whether you're a seasoned professional or a curious newcomer, this episode promises insights that will sharpen your email strategy and elevate your marketing game.But that's not all! Brace yourself for a rollercoaster ride through the marketing world's most spine-tingling horror stories. From GDPR compliance nightmares to influencer campaigns gone awry, we recount tales of marketing mishaps that are as enlightening as they are entertaining. Join us for laughs, lessons, and a few chills as we unravel the unpredictable twists and turns of the marketing world.If you enjoyed this episode and you want more like it, hit subscribe, or go through our past episodes.If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!Further readingMy email open rates were plummeting, here's how I turned it aroundMeet Mark Bundle, Senior Email Marketing Manager at Brew DigitalHow SaaS Product Managers can level up their email campaign?Additional musicSpacial Harvest Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form video content with LinkedIn Shorts. Emily highlighting the tightrope act between necessary safety updates and the potential alienation of current users, while Freya discusses the ease with which users might sidestep these restrictions. We weigh in on the impacts these developments might have on platform appeal, especially in the B2B tech realm, where change seems to stir fewer waves.Our second section decodes the essentials of SEO, with ShinRoo offering practical advice on enhancing user experience and sharing success stories of revamped content that boosted engagement. Quick wins are the best kind of wins, and we have plenty to help you advance your SEO strategy.This episode is packed with insights to help you navigate the changing world of digital marketing, and if you want more like it, hit subscribe, or go through our past episodes. If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!Read moreMeta's new teen safety measures on Instagram: What marketers need to knowMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas.In the first segment, we highlight the quick wins you can find within your paid media campaigns. We discuss the importance of timely and personalised follow-ups, crafting solid hooks that draw in your audience, and making impactful changes to your paid strategies.In the second segment, we venture into the realm of B2B events. We explore the human side of marketing, emphasising the need to see beyond data and treat your leads as people, not just names on a list. Our experts share their experiences and strategies, helping you decide whether to focus your B2B marketing strategy on including events.If you've enjoyed this podcast, please share it with a friend, and we would love a review on whatever platform you found us on. And, if you ever want a second pair of eyes on your marketing efforts, we have an ongoing offer for a free digital marketing review, which you can find out more about here. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent. We also dive into the intriguing world of personality types and their impact on building a successful marketing team, exploring how understanding individual working styles can lead to optimised team performance. Finally, just to flag we also have an ongoing offer of a free digital marketing review, providing expert insights into your business's digital marketing efforts. Find out more here.Delve further...Webinar: Don't spend more, spend smarter: Maximising ROI on your marketing spendFree marketing reviewMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverage social media for real-time engagement, brand personality, and customer support. In the second segment, we open the gladiator ring for a battle royale debate on whether marketing gets the respect it deserves. Our panellists have just 30 seconds to make their case. Is marketing just a glorified odd jobs department, or does it play a crucial role in business success? Tune in and embrace the chaos as our marketers fight their case while giving practical insights to enhance your marketing strategy. If you’ve enjoyed this episode, hit subscribe so you’re always notified of new episodes!Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal branding and its impact on corporate reputation. Our head of digital marketing services, Rich Harper, spearheads a discussion with a panel of Brew Digital experts, including account manager Ciaran O'Neill, full stack developer Danica Walpole, and head of design Steph, who makes her maiden podcast appearance. Learn from real-world examples, such as NBC's innovative use of Snoop Dogg during the Olympics, and gain valuable insights into managing personal brands to enhance corporate image.Tune in for actionable advice, engaging discussions, and a sprinkle of humour as we navigate the complexities of modern marketing. Don't forget to subscribe, leave a review, and share this episode with a friend or two!Further reading:Google abandons third-party cookie deprecation plansData Warehouse v Data Lake: what are they and how can you collect data more intelligentlyMeet Steph Smith, Head of Design at Brew DigitalMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity. Get involved!Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:Learn how to prioritise where to spend your marketing budgetUnderstand the planning stages that can help you reduce wasted spendDebunk digital marketing myths that add confusion to your planningCheck our socials and brewdigital.com to learn more and sign up. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!Further readingHow to make reporting more valuableHow to choose the right marketing channel for your campaignElevate customer engagement through personalised content marketingMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after events like the Euros and Wimbledon to launch their campaigns.Freya Willcocks expertly oversees our second segment, looking at the current hits and misses of advertising campaigns, with Tom Inniss and Michele Rafaelli contributing campaigns they love and, for once, agreeing on something.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.Starting with the leaks, SEO managers Jason Morris and ShinRoo Chao dissect the contents of the documents and offer their expert opinions on whether this is a game-changer or just business as usual.Mark then hosts a panel with social media manager Debbie Gacutan, account manager Ciaran O'Neill, and Head of Digital Marketing Rich Harper to discuss crisis management, and what to do when it hits the fan.Further readingThe future of search is AI, but who will really benefit from it?Meet Ciaran O'Neill, Account Manager at Brew DigitalQ&A with Mark BundleQ&A with Rich HarperQ&A with Debbie GacutanMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’.The report surveyed 4000 knowledge workers across the UK, US, Canada, Australia and Germany to understand the pain points and potential of the inter-generational workplaces. It highlighted some of the stereotypes made of each generation, and raised the (slightly terrifying and definitely ageing) point that we will soon have five generations in the workforce!The second half of the show sees Nasya moderating a debate between “the Batman and Robin of our digital team”, Ross and Michele, over whether Performance Max really takes performance… to the max. Do you want to entirely hand control of your campaign to Google, or is oversight better? Michele's data-driven defence goes head-to-head with Ross's scepticism about its opaque reporting and the risk of ad waste—yet neither shies away from revealing how CRM integration may be the key to unlocking P-Max's full potential.Further readingDigital Etiquette: Mind the generational gapGoogle Ads Performance Max campaign template spreadsheetWhat are Responsive Search AdsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.Further readingHow to make your marketing more accessibleMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. **Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans.  SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses. Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and  Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be.  **Free discovery workshops!Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop**Further readingHow to choose the right marketing channel for your campaignElevate customer engagement through personalised content marketingEverything marketers need to know about the possible TikTok ‘ban’ in the USAMeet Mark Bundle, a new host of Marketers of the UniverseMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen! Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!Free discovery workshops!Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshopFurther readingMeet Debbie, one of the new co-hosts of Marketers of the UniverseHow to choose the right marketing channel for your campaignData Warehouse v Data Lake: what are they and how can you collect data more intelligentlyEssential v desirable: nailing the foundations of your marketing campaignsDigital Etiquette: Mind the generational gapMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to weigh up those options? Listen to find out!We're also thrilled to announce a minor change to Marketers of the Universe that will provide you with more insights, more frequently! We're altering the podcast to focus on two topics instead of four, and will be releasing fortnightly instead of monthly. This means we have more time to delve into each topic, and ensure we can uncover the best tips for you to utilise in your own marketing strategy.Enjoy!Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!Time codes00:00 Introduction01:34 Strategic approaches to Digital Marketing09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?18:22 Nobody wants your raw data!25:12 Navigating remote working while keeping the team happy and motivated34:25 - Wrap-upFurther ReadingHow to choose the right marketing channel for your campaignEssential v desirable: nailing the foundations of your marketing campaignsThe Power of Intercontinental TeamsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month. [00:00] Introductions[01:31] The basic marketing things you need to focus on when launching a website[11:42] The Marketing Ins and outs of 2024[23:23] Surreal Cereal, and CBA advertising[33:54] How to keep your team motivated and tackle those January Blues[46:06] OutroFurther reading Essential v desirable: nailing the foundations of your marketing campaignsMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality. Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024![00:00] Introductions[01:13] Increasing engagement on social media[09:10] B2B, B2B, B2H: are they really all that different? [18:10] Christmas adverts![26:41] The growing importance of ephemeral content[33:29] Wrap-upA full transcript of this podcast is available on [web link]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss![00:00] Introductions[01:12] How to build a high-performing digital marketing team[10:54] Do you really need to spend time making your landing pages better?[18:11] Spotify wrapped - how brands can use their own data to sell a story[28:13] Is the 'traditional' MQL funnel broken?[36:35] Wrap-upA full transcript of this podcast is available on [web link]Further readingDon't rely on quantitative metrics alone when reviewing marketing performanceHow to make reporting more valuableShould you lean into nostalgia marketing for your next campaign?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. [00:00] Introductions[00:54] Remember who your post/email is for… HINT: it isn’t you![08:46] Is reporting even worth it?[17:40] The Peach: Esselunga’s advert that broke Italy[24:47] Nostalgia marketing[32:14] Wrap-upA full transcript of this podcast is available on [web link]Watch Esselunga's Peach advert here. Further readingDon't rely on quantitative metrics alone when reviewing marketing performanceHow to make reporting more valuableShould you lean into nostalgia marketing for your next campaign?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?[00:00] Introductions[01:20] The beauty of repurposing content[07:30] Consumers are overwhelmed by streaming choices[13:26] Take a break: KitKat wants you to remember your password[20:19] Imposter syndrome in marketing[26:55] Everyone hates GA4[32:49] Wrap-upA full transcript of this podcast is available on [web link]Further readingWhy you should be build repurposing content into your marketing strategy Eight tips for effective content repurposingThe best alternatives to Google Analytics 4Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart the essentials and the desirables of a marketing campaign. We conclude with an examination of the world of influencers, and when to use macro or micro influencers![00:00] Introduction[01:01] Twitter becomes X: genius, or self-sabotage?[07:10] Using AI as a marketing tool[13:53] #LionessesDownUnder[20:35] Marketing campaign must-haves[26:57] Macro v micro influencers[31:02] Wrap-upA full transcript of this podcast is available on [web link]Further readingHow to build an enduring brand – [resource hub]Essential v desirable: nailing the foundations of your marketing campaigns [resource hub]Micro and Macro influencers: What’s the difference and why should you care? [resource hub]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered:[00:00] Introductions[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?[07:28] Why you should be making use of cross channel tracking[12:47] “Barbie is the original influencer”[19:09] Google Analytics 4: it’s really time to make the transition[24:16] Lead generation[29:32] Wrap-upA full transcript of this podcast is available on [web link]Further readingWhat is cross channel tracking and how do you use it? [resource hub]Here’s what’s new with Google Analytics 4 [resource hub]The best alternatives to Google Analytics 4 [resource hub]How to build data if you can’t gate content [resource hub]How to collect data more intelligently [resource hub]Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com