Back to basics with your social media

Today’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. Once you've given it a listen, please share it with every business that you know - because what I talk about in this episode still blows my mind that that people aren't doing! KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job. Not that the military wasn't a real job, it was more than a real job. But he now has a job that he works 9 to 5, 5 days a week type thing, and then he goes away and like, so actually he does very little in the business anymore. So no offense to my husband, but I don't think he'll have much to add if I invite him on for episode 300. Anyway, let me know. I'd love to hear, uh, your thoughts in terms of what could make an interesting and different episode. Okay. This week is gonna be a good one. It's a very simple one. It's one that I want you to share with every business that you know, because what I'm gonna talk about still blows my mind that people aren't doing. Okay. So we're gonna be talking about social media and I know what's gonna happen the minute I say this. Becci, who does my show notes, who also does our social media and is my content expert in the club, she's multi-talented. She's just basically excellent around all things content, is gonna listen to this thinking, hang on a minute, like you have me come and help you with social media. So I am not sat here pretending I am the social media queen. Maybe I used to be, and I did. I used to spend, in fact, when I first started out, it was all social media and all I spoke on was social media. And now I, uh, have moved into the business and mindset side, but there is still a fair bit I know, although I would say Becci knows way more than me, so I'm gonna make sure Becci tags herself and puts her own links into the show notes. But I wanna talk about some basics because it still blows me away that sometimes people aren't doing the basics and it's not through any judgment, right? I'm not sat here going, oh God, I can't believe you lot haven't got this already. That is not the case. The case is, we are so busy doing our thing that sometimes we need reminding. Sometimes we need someone to go back to the basics and go "Don't forget to do this." Like I said, there is never any judgment here. There is no shame. I know you. I know you listening to this beat yourself around the head enough, more than anybody else needs to. So you are not gonna have me come and beat you around the head for something that you haven't done. I'm gonna come here as your friend and give you a gentle reminder that sometimes it's good to just remind ourselves of the basics and make sure we're doing them, because in the day-to-day things, we get wrapped up and we get like pulled into different directions that sometimes this, sometimes you need a reminder and this is yours. And like I said, I want you to share this with your friends, with your business friends, cuz maybe they need this reminder too. I think everyone needs to listen to this, everyone who has a business. So the first thing I wanna say about social media, this is where my, uh, lovely Becci holds a breath. Like, what's she gonna say? So, We have a pathway in the club and it's an excellent pathway, even if I do say so myself. And it's something that the club members can work on on their own time, in their own speed. But basically, I took the last eight years that I was in business, I've now been in about 9, almost 10 years. And I worked out the steps that I took to go from just starting with no one and earning no money to where I am today in terms of, or maybe you know, specifically where I was when I had the agency. I don't know actually where I am today, but taking my business from zero to six figures and taking my team from zero to what would've been, I think six of us at the most, no, seven of us at at the most. And then we've slimmed down again for various reasons, but. It's basically taking you through all those steps and it takes you through different subject areas. So social media is one of them, content is another, um, community, which we look at as kind of audience is another, um, team is another, I'm trying to think off the top of my head now. Sales obviously very important and emails, so I kind of picked the six main areas of business and I very carefully and slowly take you through those steps. And when you get that step done, you move on to the next step. And when you get that step done, you move on to the next step. So basically, I'm teaching you to do the things that you need to do before you move on to the next thing. So for instance, if someone comes to me and they say, Teresa, should I be doing reels for my business? And reels are obviously those short form videos in Instagram. Well, first off, I shouldn't just answer that yes or no. I would come back with many questions, but one of the main things I'd want to know is are you showing up consistently at all? Are you doing anything on Instagram? Because if you are not yet able to post consistently on Instagram, then why am I going to try and give you something else to do that the likelihood is you're not going to do because you haven't been able to do those other things first. So that's where it's come into the business, and that's where I've learned that actually, again, there's no point in me saying have a sales funnel in your emails if you haven't got an email list. So even though I am absolutely all about, there is not a one size fits all, there is a natural progression to certain things. So what I'm talking to you about today is, Basically step one of social media in the pathway. So one of the things I talk about is consistency over constantly. Okay. Social media is not about constantly posting. It's not about showing up every single day and putting a post up every single day. I want you to be consistent. I don't want you to be constantly posting. So consistency for me looks like in an ideal world, and I