Back to Flip the Funnel

In this Marketing Over Coffee: A Special Interview with Joseph Jaffe! Direct Link to File Show length 27:16 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Enter at gopromos.com/makeover and MarketingProfs MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers.  The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk.  If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 01:42 Starting with Flip the Funnel, Crayon and Powered, the peril of wooing strangers 05:22 Did Flip the Funnel run on it's own as predicted? 08:35 Operationalizing the Ambassador and Advocacy Program 10:13 Bullish on the Future 13:10 Can the existing bureaucracy adapt or will they be replaced? 16:11 What's the future of Direct Marketing? 21:35 The Podcasting Phenomenon 23:02 Upcoming Events: BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo 23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.