Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. Hispanic spending, best practices for building loyalty with multicultural audiences and how brands can prepare for political pushback. Plus, Domino's debuted new branding for the first time in 13 years, including a jingle by Shaboozey. And Hennessy launched a new partnership with LeBron James that took a risk with the athlete's fans. Dig deeper on the topics mentioned in this week's episode: ~How to build loyalty with Hispanic consumers ~Papa Johns seeks a new creative agency ~Read Ad Age's coverage of Advertising Week New York ~Submit entries for Ad Age's 2026 A-List and Creativity Awards ~Buy tickets for the Ad Age AI Marketing Playbook ~Listen to Meta's CMO on Ad Age's Marketer's Brief

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This episode is 21 minutes long.

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This episode was published on October 10, 2025.

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