Bad Messaging Advice Coaches Keep Following

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it. In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it. I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots. Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it.  Hosted by Laura Hulleman of the Raving Coaches Podcast.