EPISODE · Nov 3, 2025 · 9 MIN
Baden-Baden #32 - Jen Braney: Growing Cyber in a Soft Market
from The Reinsurance Podcast · host The Reinsurance Podcast
Jen Braney of Gallagher Re returns in Baden-Baden to unpack the state of the cyber market: soft conditions, fragmented capacity, and a clear call for action. From “supply-induced demand” to silent AI risks, Jen outlines how we can shift from talk to traction.EPISODE LINKS:Jen's LinkedIn: https://www.linkedin.com/in/jennifer-braney-84b1912b/Gallagher Re: https://www.ajg.com/gallagherre/CONNECT WITH US:Say Hello: [email protected]Website: https://www.supercede.com LinkedIn: https://www.linkedin.com/company/supercedehq X: https://twitter.com/SupercedeHQ YouTube: https://www.youtube.com/@SupercedeHQ RSS Feed: https://anchor.fm/s/7e741c8c/podcast/rss OUTLINE & TIMESTAMPS:(00:00) Intro(01:10) Personal cyber products (02:10) How to grow the cyber market (03:00) Soft vs. softening cyber market (04:00) Supply-induced demand in cyber (05:00) Listening first, not just selling (06:00) Cyber headlines and real coverage gaps (07:10) AI as the next insurable risk (08:20) Jen’s 2026 outlook for cyber growth
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Baden-Baden #32 - Jen Braney: Growing Cyber in a Soft Market
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