#23. Misoru’s Badminton Backstory → Yonex®

from Forms of Recreation: Customer Retention · host FOR Team

You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby._____For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Episode metadata supplied by the publisher feed · Published Nov 29, 2025

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Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.

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#23. Misoru’s Badminton Backstory → Yonex®

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