Forms of Recreation: Customer Retention podcast artwork

PODCAST · business

Forms of Recreation: Customer Retention

Explore the customer retention strategy that iconic brands have been using.Marketing teams. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each brand founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others.______Want to dive deeper into this customer retention strategy? Visit: formsofrecreation.com______The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Publisher-supplied feed metadata · PodParley refreshed Jun 13, 2026 · Source feed

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    #61. Andre’s Notes → Vipp® Guesthouses

    You’ve probably heard of Vipp, a furniture company founded in Denmark in 1939. Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for interior decorating enthusiasts to step into and go beyond the products Vipp makes. _____Forms of Recreation is a guide to captivating spaces by brands that extend beyond the products they make, for people who care about where they do their hobbies.For more, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #60. Andre’s Notes → Jose Cuervo® Express

    You’ve probably heard of Jose Cuervo, a tequila producer founded in Mexico in 1795. Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for tequila enthusiasts to step into and go beyond the products Jose Cuervo makes. _____Forms of Recreation is a guide to captivating spaces by brands that extend beyond the products they make, for people who care about where they do their hobbies.For more, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #59. Andre’s Notes → National Geographic® Museum of Exploration

    You’ve probably heard of National Geographic, a magazine publication founded in the United States in 1888. Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for nature, science, and cultural enthusiasts to step into and go beyond the products National Geographic makes. _____Forms of Recreation is a guide to captivating spaces by brands that extend beyond the products they make, for people who care about where they do their hobbies.For more, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #58. Andre’s Notes → Babylonstoren® Garden

    You’ve probably heard of Babylonstoren, a winery founded in South Africa in 1692. Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for gardening hobbyists to step into that goes beyond the products Babylonstoren makes. _____Forms of Recreation is a guide to captivating spaces by brands that extend beyond the products they make, for people who care about where they do their hobbies.For more, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #57. Andre’s Notes → Rapha® Clubhouse Shanghai

    You’ve probably heard of Rapha, the cycling apparel brand founded in England in 2004. Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for cycling hobbyists to step into that goes beyond the products Rapha makes. _____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #56. Back To The Start

    In this episode, founder and host, Andre Brathwaite, gets vulnerable about the challenges he has faced while building Forms of Recreation.______Forms of Recreation is a guide for hobbyists to discover handpicked spaces built for their hobby, by brands extending beyond the products they make.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #55. Voice of the Customer → We Are Bored

    In this episode, we talk about how brands can help adults shift from using their phones to satisfy boredom to engaging in enjoyable hobbies. Marketing teams, this episode is for you. And for adults, this is for you too.Every episode is based on what people send in, message boards I read online, or the great conversations I've had with others. I give brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.Forms of Recreation is a platform for adults to connect with recreation—and brands to better retain customers—through in-person hobbies.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #54. Voice of the Customer → Signal Through The Noise

    In this episode, we talk about how brands can help adults send a signal to others who share the same hobby. Marketing teams, this episode is for you. And for adults, this is for you too.Every episode is based on what people send in, message boards I read online, or the great conversations I've had with others. I give brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.Forms of Recreation is a platform for adults to connect with recreation—and brands to better retain customers—through in-person hobbies.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  9. 44

    #53. Voice of the Customer → Just For Play

    In this episode, we talk about how brands can help adults who have forgotten the joy of play. Marketing teams, this episode is for you. And for adults, this is for you too.Every episode is based on what people send in, message boards I read online, or the great conversations I've had with others. I give brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.Forms of Recreation is a platform for adults to connect with recreation—and brands to better retain customers—through in-person hobbies.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #52. Voice of the Customer → Life After Retirement

    In this episode? What life after retirement is like for most adults, and how it can be better with the help of brands. Marketing teams, this episode is for you. And for adults, this is for you too.Every episode is based on what people send in, message boards I read online, or the great conversations I've had with others. I give brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.Forms of Recreation is a platform for adults to connect with recreation—and brands to better retain customers—through in-person hobbies.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #51. Introducing → Voice of the Customer

    Starting next week, you will hear what we call the Voice of the Customer, hosted by yours truly, André Brathwaite. It will be based on what people send in, message boards I read online, and the great conversations I've had with others. I'll be giving brands a perspective on problems adults face in the world we all live in, and the opportunities to solve them.Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.Explore more at formsofrecreation.com/resources_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    Recap → 5 Best Episodes of Spring ‘26

    Are you part of a marketing team? You’ve likely heard our previous episodes featuring renowned brands from around the globe. Listen to host André Brathwaite share the five best episodes of Spring ‘26, featuring Nintendo, Van Cleef & Arpels, Concha y Toro, Disney, and Osulloc. Thriving brands that extend beyond selling products; they provide hobby-driven experiences.Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #49. Spaces For City Walkers → Strategy Used by Camper®

    You’ve probably heard of Camper, the shoe manufacturer founded in Spain in 1975. Listen to host André Brathwaite share the backstory of Camper, founded by Lorenzo Fluxà, and how he turned his passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club called The Walking Society, places such as Casa Camper in walkable cities such as Barcelona and Berlin, and hobby-driven activities such as their Walk, Don't Run challenge in partnership with Strava.____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #48. Spaces For Climbers → Strategy Used by SCARPA®

    You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District) and in-person activities (clinics in partnership with Arc’teryx Academy)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #47. Spaces For Video Gamers → Strategy Used by Nintendo®

    You’ve probably heard of Nintendo, the video game and electronics manufacturer founded in Japan in 1889. Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan, Los Angeles, and Orlando], The Nintendo Museum, and Nintendo Stores) and activities (Play Nintendo Tour, Nintendo In-Store Events, and Nintendo Live)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #46. Spaces For Weight Lifters → Strategy Used by Gymshark®

    You’ve probably heard of Gymshark, the fitness apparel brand founded in England in 2012. Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores and Gymshark Lifting Club), and activities (Gymshark Lift Events and Gymshark Activities)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #45. Spaces For Driving Enthusiasts → Strategy Used by Porsche®

    You’ve probably heard of Porsche, the car manufacturer founded in Germany in 1931. Listen to host André Brathwaite share the backstory of how founder Ferdinand Porsche turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including clubs (Porsche Clubs Worldwide and Porsche GT Circle), locations (Porsche Experience Centers and Porsche Museum), and activities (Porsche Travel Experience, Porsche Track Experience, Porsche Ice Experience, and Porsche Roads)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #44. Experiences For Hikers → Strategy Used by Merrell®

    You’ve probably heard of Merrell, the outdoor footwear brand founded in the United States in 1981. Listen to host André Brathwaite share the backstory of how founder Randy Merrell turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including activities (Merrell Hiking Club, Merrell Urban Hiking Guides, and The Merrell Fund Live)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #43. Spaces For Wine Enthusiasts → Strategy Used by Concha y Toro®

    You’ve probably heard of Concha y Toro, the wine producer founded in Chile in 1883. Listen to host André Brathwaite share the backstory of how founder Melchor de Santiago Concha y Toro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (Centro de Vino and Casa Don Melchor in Maipo Valley, Chile) and activities (tours, wine tastings, and pairings)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #42. Spaces For Tea Lovers → Strategy Used by Osulloc®

    You’ve probably heard of Osulloc, the Korean tea producer founded in South Korea in 1979. Listen to host André Brathwaite share the backstory of how founder Suh Sung-whan turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Osulloc Tea Houses in multiple cities) and activities (tours and tea brewing classes at Osulloc Tea Museum and Factory)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #41. Spaces For Foodies → Strategy Used by Eataly®

    You’ve probably heard of Eataly, the Italian marketplace founded in Italy in 2007. Listen to host André Brathwaite share the backstory of how founder Oscar Farinetti turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Eataly Stores in multiple cities) and activities (events, cooking classes, and market tours in Italy and other global cities)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #40. Spaces For Cigar Aficionados → Strategy Used by Cohiba®

    You’ve probably heard of Cohiba, the cigar manufacturer founded in Cuba in 1966. Listen to host André Brathwaite share the backstory of how former president Fidel Castro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Cohiba Atmosphere in multiple cities) and activities (El Laguito Cigar Factory Tour)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #39. Spaces For Whisky Enthusiasts → Strategy Used by Johnnie Walker®

    You’ve probably heard of Johnnie Walker, the spirit distiller brand founded in Scotland in 1820. Listen to host André Brathwaite share the backstory of its founder, John Walker, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (The Johnnie Walker Princes Street in Scotland), and activities (A Journey Of Flavor, Guided Tasting, among others)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #38. Spaces For Cinephiles → Strategy Used by Disney®

    You’ve probably heard of Disney, the film and entertainment brand founded in the United States in 1923. Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #37. Spaces For Coffee Enthusiasts → Strategy Used by Starbucks Reserve®

    ou’ve probably heard of Starbucks Reserve, the premium coffee brand founded by Starbucks in the United States in 2010. Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #36. Spaces For Nature Observers → Strategy Used by Swarovski Optik®

    Founders. You’ve probably heard of Swarovski Optik, the binoculars and scopes manufacturer founded in Austria in 1949. Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #35. Spaces For Chocolate Lovers → Strategy Used By Lindt®

    Founders. You’ve probably heard of Lindt, the chocolate manufacturer founded in Switzerland in 1845. Listen to host André Brathwaite share the backstory of its founder, Rodolphe Lindt, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Lindt House of Chocolate), and activities (Lindt Chocolateria Workshops)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #34. Spaces For Tea Lovers → Strategy Used By Mariage Frères®

    Founders. You’ve probably heard of Mariage Frères, the tea purveyor brand founded in France in 1854. Listen to host André Brathwaite share the backstory of its founders, Henri and Édouard Mariage, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Tea Rooms), and activities._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #33. Spaces For Cinephiles → Strategy Used By A24®

    Founders. You’ve probably heard of A24, the independent filmmaking studio founded in New York in 2012. Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #32. Spaces For Jewelry Making Enthusiasts → Strategy Used By Van Cleef & Arpels®

    Founders. You’ve probably heard of Van Cleef & Arpels, the renowned jewelry brand founded in France in 1906. Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #31. Experiences For Nature Enthusiasts → Strategy Used By Patagonia®

    You’ve probably heard of Patagonia, the renowned outdoor apparel brand founded in the United States in 1973. Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven activities through its Patagonia Action Works._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #30. Henry’s Piano Playing Backstory → Steinway & Sons®

    You’ve probably heard of Steinway & Sons, the renowned piano manufacturer founded in the United States in 1853. Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #29. Bertha’s Tequila Sipping Backstory → Casa Dragones®

    You’ve probably heard of Casa Dragones, the renowned sipping tequila brand founded in Mexico in 2009. Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #28. Lando’s Polo Backstory → La Martina®

    You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #27. Top Five Backstories of ‘25 Recap → STIGA®, Gibson®, Ferrari®, Yonex®, and La Marzocco®

    You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #26. Robert’s Slacklining Backstory → Gibbon® Slacklines

    You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #25. Giuseppe & Bruno’s Coffee Brewing Backstory → La Marzocco®

    You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #23. Misoru’s Badminton Backstory → Yonex®

    You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby._____For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #22. Harry & Max’s Frescobol Backstory → Frescobol Carioca®

    You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #21. John & Henry’s Hunting Backstory → Field and Stream®

    You’ve probably heard of Field and Stream, the renowned hunting magazine founded in the United States in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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    #20. Handwriting As A Hobby → Club Concept for Montblanc®

    You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  42. 11

    #19. Table Tennis As A Hobby → Club Concept For STIGA®

    You may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934. This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  43. 10

    #18. Fly Fishing As A Hobby → Club Concept for Orvis®

    You may know Orvis, the renowned fly fishing equipment brand founded in the United States in 1856. This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  44. 9

    #17. Guitar Playing As A Hobby → Club Concept for Gibson®

    You may know Gibson, the renowned guitar manufacturer founded in the United States in 1902. This is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing, ultimately turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  45. 8

    #16. Learn The Strategy → Club Concepts For Product Brands

    In the next four episodes, we will create concepts for Gibson, Orvis, STIGA, and Montblanc, with the potential to design their own branded clubs. ______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like youFor handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  46. 7

    #15. Club For Formula 1 Enthusiasts → Strategy Used By Ferrari®

    You’ve probably heard of Ferrari, the renowned car manufacturer founded in Italy in 1939. Listen to host André Brathwaite share the backstory of its founder, Enzo Ferrari, who turned his passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (Scuderia Ferrari Club), locations (Il Cavallino Restaurant), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  47. 6

    #14. Club For Fitness Enthusiasts → Strategy Used By Oysho®

    You’ve probably heard of Oysho, the renowned women’s activewear brand founded in Spain in 2001. Listen to host André Brathwaite share the backstory of its founder, Amancio Ortega, who turned his passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (Oysho Community), locations (Oysho Partner Studios), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  48. 5

    #13. Club For Glassmakers → Strategy Used By Corning®

    You’ve probably heard of Corning, the renowned glass manufacturer founded in the United States in 1851. Listen to host André Brathwaite share the backstory of its founder, Amory Houghton Sr, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (CMOG Community), locations (Corning Museum of Glass), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  49. 4

    #12. Club For Ocean Lovers → Strategy Used By PADI®

    You’ve probably heard of PADI, a renowned scuba training organization, certification agency, and magazine publisher founded in the United States in 1966. Listen to host André Brathwaite share the backstory of its founders, John Cronin and Ralph Erickson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (PADI) and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

  50. 3

    #11. Club For Nature Enthusiasts → Strategy Used By National Geographic®

    You’ve probably heard of National Geographic, the renowned editorial magazine brand founded in the United States in 1888.Listen to host André Brathwaite share the backstory of its founders, prominent explorers, scientists, and scholars, who turned their passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (National Geographic Society), locations (National Geographic Base Camp), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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ABOUT THIS SHOW

Explore the customer retention strategy that iconic brands have been using.Marketing teams. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each brand founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others.______Want to dive deeper into this customer retention strategy? Visit: formsofrecreation.com______The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

HOSTED BY

Forms of Recreation

Frequently Asked Questions

How many episodes does Forms of Recreation: Customer Retention have?

Forms of Recreation: Customer Retention currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Forms of Recreation: Customer Retention about?

Explore the customer retention strategy that iconic brands have been using.Marketing teams. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each brand founder along with a customer retention...

How often does Forms of Recreation: Customer Retention release new episodes?

Forms of Recreation: Customer Retention has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts Forms of Recreation: Customer Retention?

Forms of Recreation: Customer Retention is created and hosted by Forms of Recreation.
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