Forms of Recreation: Customer Retention

Are you part of a marketing team? You’ve probably heard of Gymshark, the fitness apparel brand founded in England in 2012. Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores and Gymshark Lifting Club), and activities (Gymshark Lift Events and Gymshark Activities).Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Are you part of a marketing team? You’ve probably heard of Porsche, the car manufacturer founded in Germany in 1931. Listen to host André Brathwaite share the backstory of how founder Ferdinand Porsche turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including clubs (Porsche Clubs Worldwide and Porsche GT Circle), locations (Porsche Experience Centers and Porsche Museum), and activities (Porsche Travel Experience, Porsche Track Experience, Porsche Ice Experience, and Porsche Roads).Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Are you part of a marketing team? You’ve probably heard of Merrell, the outdoor footwear brand founded in the United States in 1981. Listen to host André Brathwaite share the backstory of how founder Randy Merrell turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including activities (Merrell Hiking Club, Merrell Urban Hiking Guides, and The Merrell Fund Live).Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Are you part of a marketing team? You’ve probably heard of Concha y Toro, the wine producer founded in Chile in 1883. Listen to host André Brathwaite share the backstory of how founder Melchor de Santiago Concha y Toro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (Centro de Vino and Casa Don Melchor in Maipo Valley, Chile) and activities (tours, wine tastings, and pairings).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Osulloc, the Korean tea producer founded in South Korea in 1979. Listen to host André Brathwaite share the backstory of how founder Suh Sung-whan turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Osulloc Tea Houses in multiple cities) and activities (tours and tea brewing classes at Osulloc Tea Museum and Factory).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Eataly, the Italian marketplace founded in Italy in 2007. Listen to host André Brathwaite share the backstory of how founder Oscar Farinetti turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Eataly Stores in multiple cities) and activities (events, cooking classes, and market tours in Italy and other global cities).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Cohiba, the cigar manufacturer founded in Cuba in 1966. Listen to host André Brathwaite share the backstory of how former president Fidel Castro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Cohiba Atmosphere in multiple cities) and activities (El Laguito Cigar Factory Tour).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Johnnie Walker, the spirit distiller brand founded in Scotland in 1820. Listen to host André Brathwaite share the backstory of its founder, John Walker, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (The Johnnie Walker Princes Street in Scotland), and activities (A Journey Of Flavor, Guided Tasting, among others).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Disney, the film and entertainment brand founded in the United States in 1923. Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Starbucks Reserve, the premium coffee brand founded by Starbucks in the United States in 2010. Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Swarovski Optik, the binoculars and scopes manufacturer founded in Austria in 1949. Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Lindt, the chocolate manufacturer founded in Switzerland in 1845. Listen to host André Brathwaite share the backstory of its founder, Rodolphe Lindt, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Lindt House of Chocolate), and activities (Lindt Chocolateria Workshops).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Mariage Frères, the tea purveyor brand founded in France in 1854. Listen to host André Brathwaite share the backstory of its founders, Henri and Édouard Mariage, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Tea Rooms), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of A24, the independent filmmaking studio founded in New York in 2012. Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Van Cleef & Arpels, the renowned jewelry brand founded in France in 1906. Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts.Listening to this backstory is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Patagonia, the renowned outdoor apparel brand founded in the United States in 1973. Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven activities through its Patagonia Action Works.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Steinway & Sons, the renowned piano manufacturer founded in the United States in 1853. Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Casa Dragones, the renowned sipping tequila brand founded in Mexico in 2009. Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby.Listening to this backstory is just one of the many ways we at Forms of Recreation help you stick with the hobbies you love. Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Field and Stream, the renowned hunting magazine founded in the United States in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study? Visit:formsofrecreation.com/podcast/montblanc_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934. This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study? Visit:formsofrecreation.com/podcast/stiga_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know Orvis, the renowned fly fishing equipment brand founded in the United States in 1856. This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study? Visit:formsofrecreation.com/podcast/orvis_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You may know Gibson, the renowned guitar manufacturer founded in the United States in 1902. This is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing, ultimately turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this concept? Visit:formsofrecreation.com/podcast/gibson_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

In the next four episodes, we will create concepts for Gibson, Orvis, STIGA, and Montblanc, with the potential to design their own branded clubs. Our goal is to help product brands build more brand communities driven by hobbies. How? By turning what they are selling into something people feel a sense of belonging, using a framework we call The Ferris Five. ______Want to check out the latest episodes? Visit:formsofrecreation.com/podcast/_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Ferrari, the renowned car manufacturer founded in Italy in 1939. Listen to host André Brathwaite share the backstory of its founder, Enzo Ferrari, who turned his passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (Scuderia Ferrari Club), locations (Il Cavallino Restaurant), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from the strategy featured on this episode? Visit:formsofrecreation.com/podcast/ferrari_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Oysho, the renowned women’s activewear brand founded in Spain in 2001. Listen to host André Brathwaite share the backstory of its founder, Amancio Ortega, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Oysho Community), locations (Oysho Partner Studios), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from the strategy featured on this episode? Visit:formsofrecreation.com/podcast/oysho_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Corning, the renowned glass manufacturer founded in the United States in 1851. Listen to host André Brathwaite share the backstory of its founder, Amory Houghton Sr, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (CMOG Community), locations (Corning Museum of Glass), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to join or learn more from the strategy featured on this episode? Visit:formsofrecreation.com/podcast/corning_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of PADI, a renowned scuba training organization, certification agency, and magazine publisher founded in the United States in 1966. Listen to host André Brathwaite share the backstory of its founders, John Cronin and Ralph Erickson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (PADI) and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/padi_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of National Geographic, the renowned editorial magazine brand founded in the United States in 1888. Listen to host André Brathwaite share the backstory of its founders, prominent explorers, scientists, and scholars, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (National Geographic Society), locations (National Geographic Base Camp), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to join or learn more about this strategy? Visit:formsofrecreation.com/podcast/national-geographic_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

What happens when a brand doesn’t just make beehives, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at Flow Hive, which uses a Product-as-Access model to welcome backyard beekeepers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/flow-hive_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Harley-Davidson, the renowned motorcycle manufacturer founded in the United States in 1903. Listen to host André Brathwaite share the backstory of its founders, William Harley and Arthur Davidson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Harley Owners Group), locations (Harley-Davidson Museum), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from Harley-Davidson’s strategy? Visit:formsofrecreation.com/podcast/harley-davidson_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of LEGO, the renowned toy manufacturer founded in Denmark in 1932. Listen to host André Brathwaite share the backstory of its founder, Ole Kirk Christiansen, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (LEGO User Groups), locations (LEGO House), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from LEGO’s strategy? Visit:formsofrecreation.com/podcast/lego_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Swarovski, the renowned crystal brand founded in Austria in 1895. Listen to host André Brathwaite share the backstory of its founder, Daniel Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Swarovski Crystal Society) and locations (Swarovski Crystal Worlds).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from Swarovski’s strategy? Visit:formsofrecreation.com/podcast/swarovski_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Leica, the renowned photography equipment brand founded in Germany in 1925. Listen to host André Brathwaite share the backstory of its founder, Ernst Leitz, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Leica Society International), locations (Leica Akademie), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from Leica’s strategy? Visit:formsofrecreation.com/podcast/leica_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Titleist, the renowned golf equipment brand founded in the United States in 1932. Listen to host André Brathwaite share the backstory of its founder, Phillip Young, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Team Titleist), locations (Titleist Ball Plant 3), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more about their strategy? Visit:formsofrecreation.com/podcast/titleist_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Tracksmith, the renowned running apparel brand founded in the United States in 2014. Listen to host André Brathwaite share the backstory of its founder, Matt Taylor, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Hare A.C.), locations (Trackhouses), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from Tracksmith? Visit:formsofrecreation.com/podcast/tracksmith_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Audubon, the renowned editorial magazine brand founded in the United States in 1905. Listen to host André Brathwaite share the backstory of its co-founder, Harriett Hemenway, who turned her passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (National Audubon Society), locations (Discover Centers), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to join or learn more from Audubon? Visit:formsofrecreation.com/podcast/audubon_____The opinions expressed in this episode are solely those of the Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Unistellar, the renowned smart telescope manufacturer founded in France in 2015. Listen to host André Brathwaite share the backstory of its co-founder, Laurent Marfisi, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Unistellar Citizen Science) and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more about Unistellar’s strategy? Visit:formsofrecreation.com/podcast/unistellar______The opinions expressed in this episode are solely those of the Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Rapha, the renowned cycling apparel brand founded in England in 2004. Listen to host André Brathwaite share the backstory of its founders, Simon Mottram & Luke Scheybeler, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Rapha Cycling Club), locations (Rapha Clubhouses), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.______Want to learn more from Rapha? Visit:formsofrecreation.com/podcast/rapha_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of renowned brands, including National Geographic, Rapha, LEGO. Listen to host André Brathwaite share the backstories of its founders, who turned their passion into lasting brands that use a customer retention strategy: hobby-driven experiences, including clubs, locations, and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers._____Want to learn more about the strategy featured? Visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.