【百大顧問直播】93歲老品牌如何開拓新客群？改編漫畫、演同志情，明華園女兒的「逆傳統接班」之旅

from 商周Bar · host 商業周刊百大顧問直播小組

「#商周百大顧問直播」邀您加入共學行列，立即報名→ **https://bwnet.pse.is/3s8ayx 本集節目來自3 月31日商周百大顧問直播的精華內容來賓：明華園戲劇總團執行長陳昭賢聆聽重點：如果你是一個年僅35歲的80後新生代，要一肩扛起93歲組織的未來命運，你會如何承擔這份重量？這是陳昭賢2年前面臨的困境。她是明華園當家小生孫翠鳳之女，2年前接下明華園總團執行長、總製作人的棒子，面臨的，就是傳統劇團流失觀眾、無法開拓新客群、疫情中斷演出、入不敷出的多重難題。於是，她展開了一場「逆轉骨」接班之旅。她帶領93歲的老劇團，翻玩傳統劇本，與漫畫作品跨界合作，錄製Podcast、YouTube頻道，搶攻親子客… 這一趟品牌轉型之路並不容易。不過，2022年，將是以轉型蛻變，取代恐懼停滯的一年。一念之間，轉念就能轉運，你會發現，你擁有的力量比想像更大。本集明華園第三代陳昭賢分享，老品牌究竟要如何開拓新客群？如何向下個世代紮根，延續品牌的生命力？延伸閱讀：https://bwnet.pse.is/42l9eg 商周1785期封面故事《黃金轉骨年 | 轉念，就能轉運更大膽的一年》 -- Hosting provided by SoundOn

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【百大顧問直播】93歲老品牌如何開拓新客群？改編漫畫、演同志情，明華園女兒的「逆傳統接班」之旅

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