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【百大顧問直播】本土洗沐品牌靠減碳突圍，打入星級旅館供應鏈！ 茶籽堂二代告白：我如何透過永續轉型，為品牌加值？ episode artwork

EPISODE · Nov 30, 2022 · 50 MIN

【百大顧問直播】本土洗沐品牌靠減碳突圍，打入星級旅館供應鏈！ 茶籽堂二代告白：我如何透過永續轉型，為品牌加值？

from 商周Bar · host 商業周刊_百大顧問直播小組

「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自11月24日 商周百大顧問直播的精華內容 來賓：茶籽堂執行長 趙文豪 聆聽重點： 一家本土清潔劑加工廠，如何成為文創潮牌，並且打入超過200家星級旅館供應鏈？ 為產品加值，可以從很多地方下手，他偏挑最難的走。 從一開始的改包裝，再到找原料、契作苦茶園、走入鄉村種樹、發起群眾募資、投入地方創生… 不知不覺，他不僅打造了一條龍的ESG供應鏈，也將茶籽堂轉型成永續品牌，樹立了鮮明的市場地位。 這是茶籽堂執行長趙文豪，一路帶領一個老加工廠品牌轉型，又靠著「永續減碳」突圍的故事！ 您的意見是商周成長的動力，感謝您給我們回饋與改進的機會 歡迎填寫滿意度調查表：https://forms.gle/jqCZEWrcK9cYhpej6 -- Hosting provided by SoundOn

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【百大顧問直播】本土洗沐品牌靠減碳突圍，打入星級旅館供應鏈！ 茶籽堂二代告白：我如何透過永續轉型，為品牌加值？

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