【百大顧問直播】除了花式砸錢請代言人，One Boy還有什麼？行銷大師解析：打造現象級品牌的關鍵！

from 商周Bar · host 商業周刊_百大顧問直播小組

「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自2月16日商周百大顧問直播的精華內容來賓：台大國企所EMBA教授林俊昇聆聽重點：打造全民同歡的「現象級品牌」，需要多少行銷資源？不斷豪擲千金請代言人，客戶就會埋單嗎？本土服飾品牌One Boy，以一句「穿比不穿還涼」Slogan深入人心，它的行銷佈局、品牌定位、成長策略，有哪些可取之處？台灣大學國企所、EMBA行銷學教授林俊昇，將解析One Boy品牌行銷秘密！您的意見是商周成長的動力，感謝您給我們回饋與改進的機會歡迎填寫滿意度調查表：https://forms.gle/jqCZEWrcK9cYhpej6 -- Hosting provided by SoundOn

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【百大顧問直播】除了花式砸錢請代言人，One Boy還有什麼？行銷大師解析：打造現象級品牌的關鍵！

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