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【百大顧問直播】大漲價時代來了！原物料、運價、薪資三箭齊漲，如何重新盤點定價策略？ episode artwork

EPISODE · Apr 14, 2022 · 46 MIN

【百大顧問直播】大漲價時代來了！原物料、運價、薪資三箭齊漲，如何重新盤點定價策略？

from 商周Bar · host 商業周刊 百大顧問直播小組

「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自 4 月 7 日 商周百大顧問直播的精華內容 來賓：台大EMBA行銷策略名師 林俊昇 聆聽重點： 隨著國際情勢的不穩定以及後疫情時代的來臨，原物料、進口航運，以及人事成本三箭齊漲，「大漲價時代」儼然已揭開序幕。 這不只考驗消費者的荷包，更是對各大企業主維持毛利率的試煉。 究竟，企業該如何合理漲價、並在獲利與消費者信任中取得平衡？ 台大EMBA行銷策略名師林俊昇從顧客心理學角度，告訴企業，如何在危機中重新審視定價策略，讓品牌營運績效再提升 延伸閱讀：《漲價方案，能做到「賓主盡歡」？一個方法，留客保營收》 👉 https://www.businessweekly.com.tw/management/blog/3009279 √ 用各種Podcast平台聽《商周Bar》 https://linktr.ee/BWnet -- Hosting provided by SoundOn

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【百大顧問直播】大漲價時代來了！原物料、運價、薪資三箭齊漲，如何重新盤點定價策略？

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