【百大顧問直播】如何培養忠誠鐵粉，讓用戶當你的品牌大使？大小品牌都能學的「高互動社群經營術」！

from 商周Bar · host 商業周刊_百大顧問直播小組

「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx 本集節目來自8 月18日商周百大顧問直播的精華內容來賓：鮮乳坊創辦人龔建嘉聆聽重點：大家都知道社群經營有多麼重要，如何利用社群的發散效益，左右了企業在網路的勢力版圖一個從群眾募資起家的「小農品牌」，如何透過培養一群高忠誠度的鐵粉，發展出破6億元年營收的社會企業？鮮乳坊創辦人龔建嘉，本集將分享社群經營術：「會員絕對不是一個KPI，會員是經營『人』，不是經營『數字』。」在鮮乳坊的品牌社群內,粉絲自發性貼文數量高達9成，高互動率讓人人都是『品牌代言人』「沒有一個會員想成為你的KPI，但是會員可能會想跟這個品牌當朋友，成為品牌的重要元素。」想知道大品牌、小眾品牌都能學的高互動社群經營術？如何讓用戶打從心底認同你，想當你的朋友，進而成為品牌大使？您的意見是商周成長的動力，感謝您給我們回饋與改進的機會歡迎填寫滿意度調查表：https://forms.gle/jqCZEWrcK9cYhpej6 -- Hosting provided by SoundOn

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【百大顧問直播】如何培養忠誠鐵粉，讓用戶當你的品牌大使？大小品牌都能學的「高互動社群經營術」！

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