Bakery Wars, Armpits & Protecting the Princess

from Marketing ATM · host Jess Ruhfus & Anaita Sarkar

Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.

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This episode is 36 minutes long.

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This episode was published on June 3, 2025.

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