Balancing Brand Consistency and Local Market Empowerment in Franchising

from Franchise Marketing Radio · host Business RadioX ®

In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explains the core challenge in franchising marketing—head office control vs. franchisee autonomy—and how technology […]

Episode metadata supplied by the publisher feed · Published Jun 5, 2026

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Balancing Brand Consistency and Local Market Empowerment in Franchising

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