PODCAST · news
Franchise Marketing Radio
by Business RadioX ®
Franchise Marketing Radio is amplifying the voice of the franchise business community. Guests share brand success stories, stories of inspiration and marketing growth hacks some some of the brightest minds in Franchising.
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250
From Vendor to Trusted Partner: The Power of Consultative Franchising
In this episode of Franchise Marketing Radio, Haley Haar, President of AlphaGraphics Kansas City, shares how building strong relationships, solving customer problems, and adopting a consultative approach have helped grow her business. She also highlights the value of franchise networks, peer support, and creating a customer-first culture that turns one-time transactions into long-term partnerships. Haley […]
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249
From Franchisee to Franchisor: Building a Brand Built to Scale
In this episode of Franchise Marketing Radio, Lee Kantor interviews Aaron Anderson, founder of Sunrise Social, about building and scaling a franchise from the perspective of an experienced franchisee turned franchisor. Aaron shares his journey from operating multiple restaurant locations to creating a brunch-focused concept, emphasizing the importance of understanding market demand, planning for delivery, […]
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248
Building More Than a Franchise: Creating Brands That Customers Love
In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Fenster, Founder of everbowl and WeBuild. Jeff shares how a simple mission to make healthier eating more accessible evolved into a rapidly growing franchise brand. He discusses the lessons learned from scaling a business, supporting franchisees, building a customer-first culture, and creating systems that […]
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247
Creating Long-Term Value Through Franchise Ownership
In this episode of Franchise Marketing Radio, Lee Kantor interviews Donnie Ardoin, owner of PostNet in Lafayette, Louisiana. Donnie shares his transition from a 20-year career in the oil and gas industry to becoming a franchise owner. He discusses the importance of networking, community engagement, franchise support, and building strong business relationships. Donnie also offers […]
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246
From Publicity to Profit: Building an AI-Ready Brand
In this episode of Franchise Marketing Radio, Lee Kantor interviews Heather Holmes, CEO and Founder of Publicity for Good and author of Seen by AI, Found by Customers. Heather discusses how AI is transforming brand visibility, why earned media and third-party validation are becoming critical marketing assets, and how franchisors can use strategic PR to […]
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245
Growing Recurring Revenue Through Essential Services
In this episode of Franchise Marketing Radio, Lee Kantor interviews Lane Martin, Founder of Modern PURAIR. Lane shares how the company grew from a family-owned duct cleaning business into Canada’s largest indoor air quality franchise and discusses its expansion into the United States. He explains the growing demand for indoor air quality services, the advantages […]
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244
Scaling a Wellness Franchise Through Consistency, Community, and Innovation
In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, CMO of Stretch Zone. Lindsey discusses the company’s growth from a single location to a leading practitioner-assisted stretching franchise with hundreds of locations across North America. She shares insights on franchise marketing, customer loyalty, community engagement, brand consistency, and the impact of AI […]
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243
Balancing Brand Consistency and Local Market Empowerment in Franchising
In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explains the core challenge in franchising marketing—head office control vs. franchisee autonomy—and how technology […]
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242
Building a Modern Art Education Franchise: Inside One River School’s Hybrid Model and Community Focus
In this episode of Franchise Marketing Radio, Lee interviews Matt Ross, CEO and founder of One River School, a modern art education franchise with 15 locations across six states. Drawing from his experience scaling School of Rock, Matt built One River to fill a gap in relevant, contemporary art education for K-12 students and adults. […]
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241
From Volume to Weight: The Game-Changing Shift in Junk Removal Services
In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transparency and fairness to the industry. He discusses the challenges of transitioning his […]
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240
Inside Caring Senior Service: The Journey of Building a Hands-On, Tech-Savvy Senior Care Franchise That Changes Lives
In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses the ideal franchisee profile, emphasizing passion for helping seniors […]
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239
Stretching Beyond Limits: The Innovative Approach of Stretch Zone
In this episode of Franchise Marketing Radio, Lee Kantor interviews Lindsey McFadden, Chief Marketing Officer of Stretch Zone. Lindsey shares the origins and growth of Stretch Zone, a franchise specializing in practitioner-assisted stretching. She discusses their unique approach to stretching, inclusive client base, and the ideal franchisee profile. The conversation highlights Stretch Zone’s collaborative franchisee […]
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238
From Racing Circuits to Community Impact: The Evolution of Safeway Driving
In this episode of Franchise Marketing Radio, Lee Kantor interviews Brad Coleman, CEO of Safeway Driving and former NASCAR driver. Brad shares his journey from racecar driver to franchise leader, detailing how he modernized Safeway Driving and expanded it from a local school to a thriving franchise. He discusses the importance of driver safety, the […]
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237
Building Smarter Brands: The Sweet Influencers Approach to Modern Franchising
In this episode of Franchise Marketing Radio, Lee Kantor interviews Angela Olea and Liberty Bernal, they are the powerhouse leadership team behind Sweet Influencers, the first AI-powered influencer marketing platform built by franchisors, for franchisors. Angela, a visionary founder in senior care and franchising, previously built Assisted Living Locators into a national brand and continues […]
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236
Building a Business and a Community: Lessons from a Franchise Owner’s Journey
In this episode of Franchise Marketing Radio, Lee Kantor interviews Sabrina Martin, owner of Gotcha Covered Walnut Creek. Sabrina shares her transition from a 22-year corporate healthcare career to franchise ownership in home improvement. She discusses choosing Gotcha Covered, the franchise’s robust training and marketing support, and her early business success. Sabrina highlights the flexibility, […]
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235
Blooming Success: How French Florist is Changing the Game in Floral Retail
In this episode of Franchise Marketing Radio, Lee Kantor interviews Michael Jacobson, CEO of French Florist. Michael shares his journey from corporate consulting to revitalizing his uncle’s struggling flower shop by adopting European floral culture and modernizing operations. He discusses overcoming industry challenges like outdated technology and high commissions, and explains French Florist’s focus on […]
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234
Scaling with Confidence: How One Operator Transforms Multi-Site Businesses
In this episode of Franchise Marketing Radio, Lee Kantor interviews Ben Kramer—a seasoned franchise and operations executive with more than 15 years of experience leading multi-site service businesses through transformation, growth, and profitability. Known for turning around underperforming units and building high-performing teams, he brings a clear, practical approach to scaling brands and driving operational […]
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233
The Future of Home Services: Embracing AI and Integrated Solutions with Housecall Pro
In this episode of Franchise Marketing Radio, Lee interviews Roland Ligtenberg, Senior VP of Innovation and Co-founder of Housecall Pro. Roland discusses how Housecall Pro’s mobile-first software empowers home service professionals—like HVAC, plumbing, and electrical trades—with integrated tools for scheduling, invoicing, payments, and customer management. He highlights the platform’s in-house AI features for tasks like […]
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232
The Art of Thai Massage: Healing, Community, and the Future of Franchising
In this episode of Franchise Marketing Radio, Lee Kantor interviews Nuttha Goutier, founder and CEO of Sabai Thai Spa. Nuttha discusses the spa’s authentic Thai-inspired experience, unique massage techniques, and community-focused approach. She explains the decision to franchise after 20 years, detailing the preparation, systemization, and support for franchisees. Nuttha describes the ideal franchisee profiles, […]
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231
Pat Abernathey With Caring Senior Service
Pat Abernathey is the owner of Caring Senior Service of Boulder. He joined Caring Senior Service in 2005 as the Marketing Director. After holding many positions within the corporate structure — most recently as Franchise Business Consultant — he opened his own franchise office in Boulder. He later began managing offices in Lakewood and Fort […]
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230
From B2C to B2B: Cory Lyons Shares Koala Insulation’s Journey and Growth Strategies
In this episode of Franchise Marketing Radio, Lee Kantor interviews Cory Lyons, Brand President of Koala Insulation. Cory discusses the company’s rapid growth since its 2020 launch, its dual B2C and B2B business model, and the importance of a franchisee-first culture. He shares insights on supporting franchisees, adapting to market changes, and the qualities they […]
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229
Painting a Brighter Future: The Power of Collaboration in Franchising
In this episode of Franchise Marketing Radio, Lee Kantor talks with Dawn Perry and Bill Palliser of CertaPro Painters®. They discuss the company’s evolution from a college summer business to a leading franchise, emphasizing the crucial collaboration between marketing and operations. The conversation highlights the importance of alignment, peer support, and shared values in driving […]
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228
How To Build a Legacy Business Through Franchising
In this episode of Franchise Marketing Radio, Lee Kantor interviews Colt Florence, Senior VP of Franchise Development at Five Star Franchising. Colt shares insights into Five Star’s strategy for building a portfolio of home service brands, their approach to franchisee recruitment, and how franchisee expectations have evolved. He discusses the impact of economic trends on […]
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227
Building Trust in Restoration: How 1-800 Packout Supports Customers in Crisis
In this episode of Franchise Marketing Radio, Lee Kantor interviews Keith McBride, a former corporate executive turned franchisee with 1-800 Packouts. Keith shares his journey from business development to owning a restoration franchise in Philadelphia, detailing how his team helps customers recover from fire, flood, or storm damage. He discusses the challenges of starting a […]
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226
How Rush Bowls Stands Out: A Commitment to Quality and Health
In this episode of Franchise Marketing Radio, Lee Kantor is joined by Andrew Pudalov, Founder of Rush Bowls. Andrew shares his journey from Wall Street to launching Rush Bowls in Boulder, Colorado, inspired by a desire for healthy, convenient meals. He discusses the brand’s growth, commitment to pure ingredients, and transition into franchising. Andrew explains […]
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225
How Franchise Organizations Can Leverage Digital Marketing to Thrive in an AI-Driven World
In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO and co-founder of Reshift Media, about digital marketing strategies for franchise organizations. They discuss balancing brand consistency with local customization, the growing impact of AI on search and SEO, and best practices for attracting franchisees. Steve shares insights on using franchise portals, […]
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224
Disrupting the Roofing Industry: David Bitan’s Vision for a Better Customer Experience
In this episode of Franchise Marketing Radio, Lee Kantor interviews David Bitan, founder of Bumble Roofing. David shares his journey building Bumble Roofing into a standout brand by focusing on “white glove” customer service, local ownership, and operational excellence—rare in the roofing industry. He discusses industry trends, the pitfalls of private equity rollups, and the […]
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223
The Mosquito Shield Playbook: Strategies for Growing a Thriving Franchise
In this episode of Franchise Marketing Radio, Lee Kantor talks with Brad Sutliffe, franchise owner of Mosquito Shield of Southern Delaware. Brad shares his transition from a 20-year insurance career to entrepreneurship, detailing how he and his wife researched franchising and chose Mosquito Shield for its recurring revenue, seasonality, and growth potential. He discusses building […]
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222
Earned Media Mastery: How to Leverage PR for Franchise Growth
In this episode of Franchise Marketing Radio, Lee Kantor talks with Heather Ripley, CEO of Ripley PR. Heather discusses the vital role of public relations in franchising and home services, emphasizing the importance of earned media, storytelling, and media training for franchisees. She shares strategies for balancing franchisor and franchisee marketing efforts, highlights trends in […]
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221
Caty Witt with PostNet
Caty Witt is a multi-unit PostNet franchise owner from Bakersfield, California. She started working in the shipping and printing industry at just 17 years old and quickly discovered her passion for business ownership. After earning her bachelor’s degree in Business Administration, Caty purchased her first PostNet location in 2020. Since then, she’s expanded with a […]
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220
Brad Schneider with The Growth Coach
Brad Schneider, President of The Growth Coach, shares insights on adaptability, leadership, and sustainable growth. With over 25 years of experience and expertise in behavioral coaching, he helps leaders and teams drive performance, reduce burnout, and navigate change with confidence across his organization and with his own clients. Connect with Brad on LinkedIn. This transcript […]
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219
Alex Green with Radfield Home Care
Alex Green, Radfield Home Care’s CEO and co-founder, created Radfield alongside his sister. Both Alex & Hannah grew up in their parent’s care home for older people and Radfield Home Care was created as a direct extension of this family passion for quality care. Alex also had previous careers in financial services and community media. […]
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218
Building a Franchise Empire: Essential Insights for Emerging Brands
In this episode of Franchise Marketing Radio, Lee Kantor interviews John Francis (Johnny Franchise), who shares his lifelong experience in franchising. Johnny discusses the industry’s evolution, key challenges for franchise owners, and the importance of selecting the right franchisees and building a strong foundation before scaling. He offers practical advice for emerging brands, emphasizing careful […]
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217
Dawn Perry with CertaPro Painters®
Dawn Perry joined CertaPro Painters®, North America’s Most Referred Painting Company®, in August 2022 as the Chief Brand Officer. In this role, she leads the company’s brand strategy and marketing. With more than 15 years of franchise marketing expertise and 30+ years of marketing experience, she has a proven track record of driving lead generation […]
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216
Jen Chaney with Right at Home
Welcome to Franchise Marketing Radio, where we bring you the stories and insights from the leaders of franchising across industries. Today, we’re thrilled to have a conversation with Jen Chaney, Certified Franchise Executive (CFE) and Vice President of Franchise Development at Right at Home, a leading brand in the in-home care franchise space. Jen has […]
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215
Bob Johnston with The Melting Pot
Bob Johnston is the chief excitement officer and chairman of the board of directors for Front Burner. He provides the strategic growth vision and oversee the team of senior leaders for the company and affiliated Melting Pot, Melting Pot Social, and Oronzo brands. Bob started when he was 14 with no ambition to be in […]
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214
Doug Smith with Belfor Franchise Group
Doug Smith, Senior Vice President of Franchise Development at BELFOR Franchise Group, has decades of experience in the industry. He has a strong track record working in franchise sales and development leadership roles to help franchise systems grow their footprint. Doug has been an integral part of BELFOR Franchise Group’s acquisition of HRI and the […]
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213
Ty McBride with Preservan Wood Rot Repair
Ty McBride is the founder of Preservan Wood Rot Repair. He has a background deeply rooted in the home-building industry, having grown up in it. His journey began in 2001 when he started clearing home-building sites. He gradually took on various roles within the family business over the next 14 years. However, it was a […]
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212
Jason Markowicz with Fitness Premier
Jason Markowicz is an entrepreneur passionate about fitness, franchising, and real estate. As the CEO of Fitness Premier 24/7 Clubs, he has successfully scaled a fitness brand into a thriving regional powerhouse in the Midwest, now focusing on nationwide expansion through strategic franchise partnerships. Jason is also the Founder of PTS Capital Partners, an investment […]
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211
Workout Anytime’s Director of Global Franchise Development Terri Harof
Terri Harof has over 30 years of senior level expertise in sales & marketing and business development. She has worked with local, regional, and national businesses as well as global brands and has extensive franchise experience in the restaurant and health club sector. As Director of Franchise Development Chief Brand Believer, her responsibilities include comprehensive management of the […]
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210
Tiffany Hamlin with World Gym
Tiffany Hamlin is the VP of Fitness Operations & Strategic Development at World Gym, bringing over 18 years of expertise to the role. Her passion for “Changing Lives Through Fitness” has driven her success in business operations, program development, and strategic vendor relationships. Tiffany co-created STUDIOX and its specialized formats, including INCINER8 BOX and INCINER8 […]
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209
Matt Kelton with Children’s Lighthouse
Matt Kelton is a seasoned franchise executive with a rich legacy spanning 25 years. As a third-generation franchise leader, Matt brings a profound understanding of the industry, rooted in his family heritage. His career began as a successful multi-unit franchisee, igniting his passion for helping individuals achieve their dreams of business ownership and creating lasting […]
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208
Jeff Dudan with Homefront Brands
Homefront Brands is led by Chairman and CEO Jeff Dudan. Dudan has more than 30 years of experience founding, building, operating and exiting national franchise brands. He founded the restoration and environmental services franchise AdvantaClean in 1994 and grew it to 240 locations in 37 states before exiting in 2019. He is currently also the […]
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207
Casey Ridley with The Designery
Casey Ridley is a seasoned entrepreneur and Founder and President of The Designery, a thriving venture at the forefront of the home services industry. With extensive entrepreneurial experience, Casey has firmly established himself as a dynamic and results-driven business leader. Casey graduated with a Bachelor of Business Administration in Management and a Concentration in Supply […]
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206
Todd Bingham with Top Rail Fence
Todd Bingham is President of Top Rail Fence, part of Homefront Brands. Todd has 18 years experience in the franchise industry with lengthy stints in the franchise consulting business as well as growing established and emerging franchisors. Connect with Todd on LinkedIn.
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205
David Blue with Homefront Brands
David Blue is a dual brand president at Homefront Brands, a leading company that owns and operates multiple franchise brands in the home services industry. He oversees the strategic direction, marketing, and operations of Homefront Brands, a portfolio of five franchise concepts that provide various solutions for homeowners, such as exterior home cleaning, yard and […]
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204
Nora Farhat: Multi Brand Franchise Owner
Nora Farhat is a CEO, entrepreneur, and seasoned business owner with a proven track-record of founding, managing and selling five multimillion-dollar companies. She’s an international operations and strategy expert with 20+ years of experience in managing budgets exceeding $500M and implementing strategic leadership initiatives across healthcare, automotive, and service industries, both in America and abroad. […]
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203
DeNita Carani and Jessica Riedy with Pet Wants
Welcome to Franchise Marketing Radio, where we explore the exciting world of franchise business models and bring you stories of success, innovation, and entrepreneurial spirit. I’m your host, Rob Gandley, and today, we have a special episode featuring two prominent leaders from Pet Wants, a company dedicated to enhancing the health and wellness of pets […]
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202
Ana Malmqvist with Melting Pot
Ana Malmqvist is the Chief Marketing Officer at Front Burner Brands which includes Melting Pot Fondue Restaurant, where she leads innovative marketing strategies to drive brand growth and engagement. With a distinguished career spanning over 20 years, Ana has held pivotal roles at Bloomin’ Brands, Outback Steakhouse, and Carrabba’s Italian Grill, where she spearheaded comprehensive […]
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201
Sean Foley and Jessica Bisher with redbox+ Dumpsters
Welcome to another episode of Franchise Marketing Radio, where we bring you the latest insights and stories from the world of franchising. Today, we have a special episode in honor of National Waste & Recycling Workers Week. We’re delighted to have two distinguished guests from the redbox+ Dumpsters franchise. Joining us is Jessica Bisher, the […]
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