Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finishes without damaging historic wood to testing modern hardening oils for durability and maintenance, Michael explains how preservation work balances craftsmanship, chemistry and common sense. His stories are packed with vivid details, including dramatic saves on high-profile projects and the kind of field-tested wisdom that only comes from decades of hands-on experience. Purser discusses restoring legendary properties like Edsel Ford’s home, revealing how history, architecture, materials and maintenance all collide in preservation work. Along the way, he shares practical lessons for today’s floor pros: educate clients, respect the original intent of a floor, and never assume sanding is the right answer. This episode is both inspiring and highly instructive for anyone who cares about wood floors, restoration or the craft behind exceptional work. Read Michael Purser’s article from the February/March 2026 issue of WFB: Modern Wood Floor Finishes: How We Got Here See all of Michael Purser’s articles and blogs for WFB here: https://www.woodfloorbusiness.com/authors/contact/15120122/michael-purser See more of Michael Purser’s work, videos and more at his website: https://rosebudfloors.com/ Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com.  Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.