PODCAST · business
All Things Wood Floor
by Wood Floor Business
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
Episodes
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From Carpet Cleaning to Custom Floors: Young Pro Cuyler Rigney's Path to Owning a Wood Floor Business
In this episode, host Stephen Diggins talks with Cuyler Rigney of Focal Point Floors in Delaware, Ohio, about his winding road into the trade. Rigney started out doing carpet cleaning with his father before teaching himself hardwood refinishing through YouTube videos, online forums like Dust…
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Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 2
In this episode, Stephen Diggins continues his conversation with AHF Products’ Milton Goodwin and Tim Ryan about the future of hardwood flooring and what contractors can do to build stronger, more successful businesses. They discuss the importance of working with trusted manufacturers, designers...
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Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 1
In Part 1 of this ATWF takeover episode, Stephen Diggins talks with AHF Products’ Milton Goodwin and Tim Ryan about the company’s latest innovations in solid and engineered hardwood flooring. They explain the evolution of Bruce Natural Choice, a 5/16-inch solid hardwood product now offered in…
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Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson
In this episode of “All Things Wood Floor”, host Stephen Diggins sits down with veteran wood flooring contractor Lorie Davidson of Davidson Wood Flooring in Dahlonega, Ga., to discuss the experience, craftsmanship and customer psychology behind exceptional hardwood floors. Lorie shares how he got...
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Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose
In this episode Josh Hansman of Cincinnati-based 50 Grit Flooring shares his unconventional journey building a thriving, referral-driven business in the competitive Cincinnati market. Hansman offers a candid look at what it really takes to grow a company—balancing craftsmanship with leadership,...
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From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business
In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master...
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Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2
In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finishes without damaging historic wood to testing modern hardening oils for durability and…
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Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1
In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane finishes, which helped revive wood flooring after wall-to-wall carpet nearly crushed the trade; how...
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Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2
Part two of "All Things Wood Floor" with lifelong wood floor pro and tool-repair wizard Tom Wimberly digs into the real-world habits that separate smooth, profitable jobs from headache callbacks. Wimberly breaks down dust containment the way only someone who’s lived it for decades can—why bags...
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Essentials for Keeping Sanding Machines Running: Tips from Tom Wimberly, Part 1
In Part 1 of this episode, Tom Wimberly of TNT Machine Repair shares how a 40-year career in hardwood flooring evolved into a full-time machine-repair calling. Raised in the trade and naturally mechanical, Tom started fixing his own equipment after a costly early experience with a bad repair job....
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A Walk Through Wood Floor History With New England Legend Charlie Auditore
In this episode of “All Things Wood Floor,” host Stephen Diggins welcomes New England legend Charlie “Big Charlie” Auditore, who was born in 1942, for an unscripted oral history of six decades in hardwood flooring—from post-WWII union jobs and on-site fistfights to million-foot parquet installs…
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From Floors to Fine Art: Jakko Woudenberg's Wood Floor Masterpieces
In this episode, the "Dutch Wood Artist" Jakko Woudenberg describes how, as a typical wood floor pro, he felt compelled to create something more. That journey has led him to creating some of the most incredibly wood floors in the world, including the phenomenal massive tree-ring floor and, most...
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Timber Flooring Down Under: Talking Nightmare Jobs, Saying No and Dedication to Quality With Troy Stanfield
Troy Stanfield of Plankd Flooring in Mount Baker, South Australia, walks listeners through his journey from furniture restoration to award-winning "timber" floors, sharing how his boutique, quality-first approach built a strong reputation and unique niche in Australia’s timber flooring trade.…
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Jumping Into Wood Flooring With No Experience and Building a Business From Scratch: A Conversation with Pro Josh Johnson
Josh Johnson, owner of Johnson Flooring in Decherd, Tenn., shares how he began by knocking on a flooring van’s window and learned the trade hands‑on, including his nightmare first sanding job and the huge mistake he made on that job. He also describes mentorships, equipment upgrades from a 110...
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Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 2
Part two of our interview with Daniel Boone dives into machine setup, edgers, training on buffers, and practical classroom-to-job techniques he uses to train wood floor professionals. Daniel also shares stories from international schools, the Train‑the‑Trainer initiative, and why mentoring the…
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Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 1
In this episode of All Things Wood Floor, host Stephen Diggins welcomes legendary wood floor pro and trainer Daniel Boone. A direct descendant of the iconic frontiersman, Daniel shares his own pioneering journey—from running an edger at age 12 in the family wood floor business to training wood...
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From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin
In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry.…
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Deep Dive With Canlak Coatings: Talking the Future of Finish and More with Laura Posadas and Doug McGrew
Join host Steve Diggins from Specialty Forest Products for this sponsored episode as he delves into the world of wood floor finishes with two experts from Canlak Coatings, the name behind trusted wood floor finish brands like Absco, Poloplaz, Sampson and Wilson Imperial. Laura Posadas and Doug...
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Starting Out as a Young Wood Flooring Pro: Talking with Israel Alejandre
In this episode of All Things Wood Floor, host Steve Diggins of Specialty Forest Products talks with young wood flooring pro Israel Alejandre, the owner of Cedar Oak Flooring based in Middlefield, Ohio. Featured as part of Wood Floor Business’s annual discussion about the Next Generation of...
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Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs
Brad Rushing of North Palm Beach, Fla.-based California Designs discusses what it is like being a retailer in one of Florida’s luxury markets, what he learned about business and people from his father, how the company has kept both clients and employees for decades, how Brad modernized the family...
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From Milling His Own Flooring To Installing It on Jobs: The Unique Career of Young Pro Jack Horton
Jack Horton’s father was a doctor, but he encouraged his four sons to go into the trades, and at age 16 Jack was learning to run a sawmill. Today, at age 30, he is a wood flooring contractor who installs, sands and finishes wood flooring he and his brother mill themselves, and they also sell...
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Secrets of Multi-Disc Sanding, Choosing Abrasives, Charging a Premium and More: Wood Flooring Pro T.J. Haas, Part 2
In Part 2 of this episode with T.J. Haas of Mad Science Flooring (www.madscienceflooring.com) in Syracuse, N.Y., T.J. and host Stephen Diggins discuss the right ways to use multi-disc and planetary sanding machines to get a floor flat while removing the scratches, how to choose your abrasives...
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Bowling Alleys, Electrical Safety, Ghosts and More: Wood Flooring Pro T.J. Haas, Part 1
T.J. Haas of Mad Science Flooring (www.madscienceflooring.com) in Syracuse, N.Y., grew up learning anything and everything about bowling lanes and wood flooring, and today he continues that legacy. In Part 1 of T.J.’s episode, hear T.J. and host Stephen Diggins discuss what it was like growing up...
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Talking Gym Floors: Insights from GameTime Wraps’ Mike Hoy and Chris Pester
In this sponsored episode, host Stephen Diggins dives into the world of wood floor experts Mike Hoy and Chris Pester, who have decades of experience in wood flooring and are now representing GameTime. GameTime now offers everything from vinyl graphics to coatings for sports floors and residential...
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A Lifetime of Wood Flooring in British Columbia: Perspectives from Pro Ron Teljeur
Lifelong wood flooring pro Ron Teljeur of Acorn Wood Floors in Aldergrove, British Columbia, grew up in the wood flooring business with his father, went to college to study physics and ended up circling right back to wood flooring—a job he still loves. In the years since he graduated, he started...
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Wood Flooring Life in Appalachia and on TikTok: Talking With Pro Aaron Sheaves
Aaron Sheaves of Sheaves Floors in Weyers Cave, Va., has been on wood flooring job sites as long as he can remember, but one thing he never would have predicted would be how posting on TikTok would transform his business — and generate income. On this episode, he and host Stephen Diggins discuss...
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The Portuguese Wood Flooring Powerhouse: Talking Shop With João & Susy Dias of Fino Oficio, Part 2
In Part 2 of this episode, João and Susy Dias of Fino Oficio continue their conversation with Stephen Diggins and explain why they only hire people with no experience in the wood flooring industry, how they manage to charge so much more money than other wood flooring companies, how they work...
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The Portuguese Wood Flooring Powerhouse: Talking Shop With João & Susy Dias of Fino Oficio, Part 1
In Part 1 of this episode, listeners will discover the origin story of how couple João and Susy Dias of Fino Oficio in Lisbon, Portugal, went from no experience in wood flooring to being one of the best-known wood flooring contracting companies in the world, why they are always willing to help...
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Wood Flooring Health 101: Advice from an Occupational Therapist to Reduce Injuries and Prevent Pain
Occupational therapist Jennifer Hale spends all day every day helping people do their jobs without pain, and in this episode, she's concentrating on hardworking wood flooring pros. Jennifer and host Stephen Diggins talk about how pros are really "industrial athletes," and how they need to train...
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Doing Floors By the Shore: Talking Retail Excellence with Adam Bissey
When Adam Bissey was a wood flooring contractor, he saw how so many retailers were missing opportunities, and so he made the leap to open a retail location of his own—one that is now a thriving staple on the Jersey Shore. In this wide-ranging conversation, host Stephen Diggins and Adam discuss…
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The Importance of Training, Ideas to Make More Money … and Elvis: A Conversation with Stauf USA’s David Ford
Lifelong wood flooring pro David Ford of Stauf USA is back to talk with Stephen about some important issues in the wood flooring industry, including reverence for the previous generations of pros and the importance of training and work ethic. They also discuss ideas for other value-added things...
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Keeping It Clean: How Low Country Flooring Went From Never Seeing a Sander to High-End Wood Flooring Experts
When Kent Rogerson and Jamie Lambert of South Carolina’s Low Country Flooring got their first wood flooring job, they had never even seen the tools required to do the trade. But they learned quickly and grew the business—and then realized they had to down-size the company as they pursued their...
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Talking Hardwood Lumber and Business Leadership: Insights from Frank Miller Lumber CEO Steve James
Steve James transitioned from a career at General Motors to the lumber industry when he became CEO of Frank Miller Lumber in Indiana, transforming the company culture there to create a motivated long-term workforce. James and host Stephen Diggins discuss the challenges of a lumber business…
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Breaking the Trademan’s Curse for Growth: How Matt Garcia Transformed His Business for Better Profits, Quality and Morale
Matt Garcia was a typical wood flooring pro with a small company of craftsmen when he moved to Texas and realized he had a huge opportunity to grow his business—but after trial and error, he also realized that in order to grow his business AND be profitable, he had to work on his business, not…
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Part 2: How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert
When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson and Jamie Lambert from Low Country Flooring. Hear Universal Floor’s Sprigg Lynn, along with Kent...
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How We Did This Massive Chevron Floor in a Historic D.C. Building: Sprigg Lynn, Kent Rogerson & Jamie Lambert, Part 1
When the U.S. government needed the massive chevron floor replaced in the Mellon Auditorium in Washington, D.C., Universal Floors tackled the job with the help of some friends, including Kent Rogerson and Jamie Lambert from Low Country Flooring. Hear Universal Floor’s Sprigg Lynn, along with Kent...
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Getting Paid, Getting Inspired … and Getting Back to Work After a Near-Death Accident: An Open Conversation with Angelo DeSanto
Angelo DeSanto is one of Wood Floor Business’s most popular authors and bloggers—in addition to running his own wood flooring business in Rancho Cucamonga, Calif. He and Stephen talk about how he stands up to contractors to get paid on time, the seemingly simple details that make a skilled wood...
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Growing Up in Wood Flooring and Beyond: Loba-Wakol’s Tyler Myatt and Cash Pyle
Loba-Wakol’s Tyler Myatt and Cash Pyle both grew up in the wood flooring industry before they began their careers working for wood floor industry leader Loba-Wakol. Now they use their knowledge to not only help contractors learn how to use the latest cutting-edge products in the industry but also...
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A Passion for Creative Custom Work: Award-Winning Pro Matthew Szyszka
Although still in his early thirties, Chicago wood floor pro Matthew Szyszka of Floor Master Company has made a name for himself and won awards for his intricate custom wood floors. In this episode, he discusses the details on some of his award-winning jobs, how he promotes custom work to his...
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From the White House to Brazil: Insights from John Stern’s Decades in the Wood Flooring Industry
John Stern’s experience in the industry goes back to before Brazilian species were imported into the U.S. and when the Oval Office still had a wood-look vinyl floor. As the founder of industry stalwart Kentucky Wood Floors, he worked for multiple presidents, traveled to foreign wood flooring…
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Wood Floors That Are Also Art: The Creative Genius of Tom Ourada
Tom Ourada combines wood flooring craftsmanship with sheer artistry to do wood floors like no one else does wood floors. His months-long projects can result in intricate hand-cut wildlife scenes or out-of-the-box modern designs, but they all stem from a passion for looking at a tree and imagining...
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Creating a High-End Niche and Healthy Company Culture: Texas Wood Floor Pro Matt Garcia
Wood floor Matt Garcia is a third-generation pro who started from scratch after moving from his native California to Texas. Matt talks with host Stephen Diggins about how, even though he’s far from a major population center, he’s built a high-end business and also opened a thriving showroom. They...
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Creating a Unique Business in Wood Floor Maintenance and Recoating: Courtney Lee
Courtney Lee carved out a unique business in Georgia when he branched out from carpet cleaning to doing wood floor cleaning and recoats many pros wouldn’t tackle. Lee talks with host Stephen Diggins about how his business developed, what life is like as a Black man in an industry where Black…
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Life in Business Together as a Sport Flooring Couple: Beth and Steve Stalker
Married couple Beth and Steve Stalker have been in the sports flooring business together since high school. In this episode, they discuss topics including how they keep their loyal employees, unique sports floor subfloor systems, health hazards particular to the sports flooring business (and why...
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A Lifetime in Wood Flooring: A Frank Conversation With Longtime Pro Bob Goldstein
Bob Goldstein grew up in the wood flooring industry in Florida, from hand-nailing a floor with his dad to working at all levels of the industry, including his own contracting business. Along the way he saw his sons enter the industry and, more recently, had to come with grips with the physical…
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Surviving and Thriving as a Wood Flooring Distributor: Horizon Forest Products’ David Williams and Steve Garner
When David Williams and Steve Garner took over struggling fledgling distributor Horizon Forest Products, they had a formidable challenge, but they persevered and expanded the company to cover a large swath of the U.S. Hear the business philosophies that guided them, how they remained profitable...
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WFB 2022 Ultimate Wood Floor Guy Clinton Duff: 40 Years of Wood Floor Pro Wisdom in Toronto
Clinton Duff—the Wood Floor Business 2022 Ultimate Wood Floor Guy—is someone who brings positive energy to every job site and every customer. Hear his conversation with host Stephen Diggins about how he got into the business (and why he wanted to leave on his first day), everyday life as a wood...
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WFB 2022 Ultimate Wood Floor Gal Elizabeth Imlach: Life in Wood Flooring as a One-Woman Show
Like many, Elizabeth Imlach didn’t mean to end up in the wood flooring industry—but after getting laid off during the Great Recession, she did, and now she runs her own one-woman wood flooring business in Northern California. Hear about how she got into the industry, her favorite parts of her...
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Prioritizing Family While Owning a Wood Flooring Company: Lessons From Genia Smith
When Genia Smith started in the wood flooring business, she wasn’t just the only woman working in wood flooring, she was the only woman in her area in construction. Along the way, she left her father’s business, moved to a different state, started her own company and a family, and found a way to...
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Working For Top Designers and Architects: Fame Hardwood’s Page Nazarian
At Fame Hardwood in Los Angeles, Page Nazarian set out to work with the nation's top architects and designers, and he did that—but he treats every client like a celebrity. Hear how Fame finds the right product for every project, from the homes of Hollywood A-listers to huge commercial...
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ABOUT THIS SHOW
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
HOSTED BY
Wood Floor Business
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