Balancing Data and Gut Instincts with Sean Hiss, VP of GTM Operations at WEKA

This episode features an interview with Sean Hiss, VP of Go-to-Market Operations at Weka, a venture-backed data platform for AI. Sean is an expert in go-to-market strategy and revenue marketing, having previously held multiple senior leadership roles at technology and data powerhouses like Cisco Systems, Equinix, Datastax, and Hitachi Vantara.On this episode, Sean talks about prioritizing efficiently during growth, what he thinks are important qualities in GTM teams, and how he balances data driven decisions with gut instincts.—Guest Quote“I think fundamentally, most of us who go into operations, we do it because we're helpers and doers. I think my whole team is this way. And I would imagine that most of our industry is like this ‘we before me,’ kind of a scenario.” - Sean Hiss—Time Stamps *(01:13) Meet Sean Hiss*(01:37) What is Weka?*(03:10) Go-to-Market (GTM) vs RevOps*(05:40) How Weka’s GTM team is different*(07:54) Sean’s first 90 days in the role*(10:04) Segment 1: RevObstacles*(12:22) Setbacks Sean has faced*(17:52) Segment 2: The Tool Shed*(20:45) Sean’s favorite Metrics*(26:58) Sean’s Spreadsheet Tips*(30:33) Segment 3: Quick Hits*(32:11) The Biggest RevOp Misconception*(33:37) Some Final Advice from Sean—Sponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links Connect with Sean Hiss on LinkedInConnect with Ian Faison on LinkedinCheck out the WEKA Website