バンダイのカプセルトイ「ガシャポン」の世界のCXに注目③

本物のおよそ20分の1スケールに縮小された「ミニチュアAED」など、バンダイのカプセルトイ「ガシャポン」ではさまざまなアイテムがリリースされています。その中には、人気キャラクターをはじめ、「USBリモート会議ライト」といった実用的なアイテムまでそろっています。　こうした「豊富な商品バリエーション」を実現し、ユーザーを満足させていく背景には商品開発におけるバンダイさんの取り組みがあるようです。株式会社バンダイ・ベンダー事業部の松原大典さんにお話を伺いました。

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This episode was published on March 25, 2021.

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