Bare Minimum Finance: A Hitchhiker Guide for Marketing Doctoral Students

Welcome to today’s episode of Revise and Resubmit. Imagine you’re a marketing doctoral student, neck-deep in research, when suddenly, finance rears its head—terms like “capital budgeting” and “financial ratios” start swirling around. Panic sets in. But what if there were a guide—a bullet-point style guide—designed just for you? A roadmap that breaks down finance concepts into ten simple sessions, from accounting basics to advanced financial decision-making. A guide that makes complex topics like the time value of money and capital budgeting methods not only accessible but practical. In this episode, we’ll dive into how this guide blends theory, practical examples, and visuals to help you connect finance with fields like management, economics, and data science. But here’s the real question: Can understanding finance empower you to make better research and career decisions? Let’s find out. Reference Mukhopadhyay, Mayukh, Bare Minimum Finance: A Hitchhiker Guide for Marketing Doctoral Students (August 23, 2022). Available at SSRN: https://ssrn.com/abstract=4715516 or http://dx.doi.org/10.2139/ssrn.4715516