Base Culture: Jordann Windschauer-Amatea, CEO & Founder

Jordann Windschauer-Amatea is the third consecutive 'mom entrepreneur' on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a passion into a business and subsequently into a brand with heart and soul. Jordann founded Base Culture as a bakery catering to the healthy, pure, and primal lifestyle that can be summed up as the Paleo diet while she was in college. She wanted to live a healthy lifestyle, but have a brownie, so she baked it until it was perfect. She could not find a co-packing facility, so she created her own and waited for 2 years to have it finished while keeping hundreds of stores and journalists interested in her products waiting. What I learned about Jordann is that she is stubborn and passionate – and those two traits may just be the key ingredients to her success. Today, at age 27, she is working out of a 44,000 square foot facility and her range of products can be found in over 7,000 stores nationwide.  Learn more about Base CultureSupport the show and get on monthly brand advisory calls with Fabian