PODCAST · business
Hitting The Mark
by Fabian Geyrhalter
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
Episodes
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SendCutSend: Jim Belosic, Founder & CEO
SendCutSend is a B2B manufacturing company, yet it's become a beloved brand among those familiar with it. The 700-employee company makes custom parts for DIYers in the garage and for innovation giants like Disney, Waymo, and Blue Origin. Jim pivoted from running a software and marketing shop to...
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Olde Raleigh Distillery: Brandon McCraney, Proprietor, Master Blender
Brandon McCraney is the Founder and Master Blender at Olde Raleigh Distillery, a family-owned and operated craft distillery focused on small-batch and limited-release bourbon and whiskies. Two years into this journey, Olde Raleigh was honored with the prestigious title of Best Micro Distillery in...
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Le Prunier: Allison Taylor, Co-Founder
Allison Taylor grew up on her family’s plum farm in Northern California, which has been around since 1916 and is one of the world's largest producers of dried plums. In 2018, Allison and her sisters launched Le Prunier, a plum-based skincare brand that reunited them with the farm and created a…
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[untitled]: José Chayet & Dan Lilienthal, Co-Founders
Dan Lilienthal and José Chayet co-founded [untitled], a sacred place for work-in-progress music used by hundreds of thousands of artists and producers, including Justin Bieber, Hayley Williams, and Geese. The brand was recently awarded one of Fast Company’s 10 most innovative music companies of...
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Air: Tyler Strand, Co-Founder, CTO & COO
Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives...
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IZIPIZI: Charles Brun, Co-Founder
15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling...
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Linden Creek: Alisa Sparks, Founder & CEO
Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and…
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Archer: Eugene Kang, CEO & Founder
Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1...
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HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture...
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Frank Darling: Kegan Fisher, CEO & Co-Founder
Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused...
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LYMA: Lucy Goff, Founder
Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque…
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Unleashed Brands: Michael Browning Jr., Founder & CEO
Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 locations, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts, Class 101, XP League, and Water...
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Ritual: Katerina Schneider, Founder & CEO
Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing. In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how…
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Fair Harbor: Jake Danehy, Chairman & Co-Founder
Jake Danehy runs the apparel brand Fair Harbor, which has repurposed nearly 40 million plastic bottles into best-selling apparel. He started the company in college with his sister and scaled it into a multi-million-dollar values-led brand. We talk about his childhood beach days in Fair Harbor,...
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B-SIDES: Yousuf Ahmed, Founder
Yousuf Ahmed made his way from the music industry via Goldman Sachs to upcycling leftover oats (a byproduct of making oat milk) into what he describes as plant-based and protein-packed upcycled crunch puffs that taste like summer camp and save the world. When I prepared for the show, I saw that…
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Une Femme: Jen Pelka, Co-Founder & CEO
5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to a clientele of mainly badass women, quite similar to the team who served them. Then the pandemic hit, and fast-forward to today…
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Aquaria: Brian Sheng, Co-Founder/CEO
Brian Sheng is the CEO and Co-Founder of Aquaria, a tech startup that literally makes water out of thin air. The company supplies premium drinking water for homes, businesses, and outdoor spaces and backup water generators that are completely independent of plumbing infrastructure. The brand was...
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Cambium: Ben Christensen, CEO/Founder
Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way. This approach creates local jobs and is done just as efficiently, if not more efficiently, than it is today. And Ben and his…
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Spring & Mulberry: Kathryn Shah, Co-Founder
Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for Veuve Clicquot Champagne, two brands 99% of us love and look up to. It was a trip to India and a cancer…
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Floura: Jeni Britton, Founder
Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 retailers with an annual revenue north of 125 million. Today, we dive into a new chapter of Jeni's entrepreneurial journey with...
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Hello Genius: Till Janczukowicz, Founder
This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Spotify for classical music,' on episode 21. But this is not a Let’s catch up with Till episode to check in on IDAGIO. Instead, I...
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BEZI: Ilay Karateke, Co-Founder
Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast. Product development started in the kitchen a year ago. Today, they're in stores across New York City with e-commerce…
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Rhone: Ben Checketts, Creative Director & Co-Founder
Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men. The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful. We…
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Uncle Matt's Organic: Matt McLean, Founder
Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange juice nationwide. Matt is hustling the same way he did 25 years ago with new product launches and...
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Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders
Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic. Frich busts into the world of corporate finance backed by a brand that could not be any more differentiated and...
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Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO
Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space. All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved...
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Bumo: Joan Nguyen, Co-founder & CEO
Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers. Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on,...
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Dirty Dough: Bennett Maxwell, Founder & Chairman
Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development. In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have taken the business out...
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Squared Away: Michelle Penczak, CEO & Founder
Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The…
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Ostroy: Alex Ostroy, Co-Founder & Creative Director
Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite. Coming from a graphic design and Creative Direction background, Alex’s story and advice will resonate...
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Omsom: Kim Pham, Co-Founder
Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces. This episode already ranks very high on my top favorite HTM interviews ever. When founders start...
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Thumbtack: Marco Zappacosta, Co-Founder & CEO
Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp. In this episode, we dive into how Marco’s background from having entrepreneurial parents -...
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Norwegian Wool: Michael Berkowitz, Founder & CEO
Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he...
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Toneoptic: Fabian Geyrhalter, Founder & CEO
Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go! You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about...
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Hydro Flask: Travis Rosbach, Founder
This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of you know and many of you own a piece of the brand. To say we succeeded would be an understatement. Travis Rosbach founded the world’s most used water...
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Best Day Brewing: Tate Huffard, Founder
Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough. Packed with relentless optimism, a distinctive brand design, and a powerful ethos, Best Day sees its…
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Cheddar Up: Nichole Montoya, Co-Founder & CEO
Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities. Nichole and I talk about how important design was to the success of the brand, how, as a...
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Popup: Matteo Grassi, Co-Founder
Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers' journeys. All of this said, Matteo also holds a Masters in...
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Pattern Brands: Suze Dowling, Co-Founder & Chief Business Officer
Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7...
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Staff: Charlie Weisman, Founder
Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help. At...
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Cadence: Steph Hon, Founder & CEO
Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move...
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ShopWorn: Larry Birnbaum, Co-Founder & CEO
Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment. This a fascinating proposition, one that challenges luxury brands as well as consumers to do…
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Noshi (For Kids): Tomo Delaney-Lethbridge, Founder & CEO
Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling...
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Better & Better: Vladimir Vukicevic, Co-Founder & CEO
Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace. To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his...
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Parachute: Ariel Kaye, Founder & CEO
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations. In this episode, we talk about how Ariel’s brand…
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Dutch (and formerly Hims): Joe Spector, Founder & CEO
Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded...
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Three Wishes: Margaret & Ian Wishingrad, Co-Founders
Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old. How they set the brand up to be on its way of accomplishing...
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East Fork: Alex Matisse, Founder
Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of...
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Terra Kaffe: Sahand Dilmaghani, Founder & CEO
Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I...
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Eat Just: Josh Tetrick, Co-Founder & CEO
Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis." If you enjoy a tough branding challenge, if you appreciate…
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ABOUT THIS SHOW
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
HOSTED BY
Fabian Geyrhalter
CATEGORIES
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Frequently Asked Questions
How many episodes does Hitting The Mark have?
Hitting The Mark currently has 134 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hitting The Mark about?
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
How often does Hitting The Mark release new episodes?
Hitting The Mark publishes regularly with 134 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Hitting The Mark?
You can listen to Hitting The Mark on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hitting The Mark?
Hitting The Mark is created and hosted by Fabian Geyrhalter.
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