EPISODE · Jan 20, 2026 · 6 MIN
BBA，势败如山倒
from 虎嗅·商业有味道
2025年，奔驰、宝马、奥迪在华销量分别同比下滑19%、12.5%、4.9%，全年销量均跌至70万辆以下，终结了此前五年的高位稳定态势。BBA的集体下滑，绝非短期波动，而是新能源浪潮下的结构性失守。他们在2026年将面对怎样的挑战呢？【时间轴】01:09 豪华根基真的被国产电动瓦解了吗？03:32 用户和渠道用脚投票，BBA翻身还是得靠价格
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BBA，势败如山倒
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This episode is 6 minutes long.
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This episode was published on January 20, 2026.
What is this episode about?
2025年，奔驰、宝马、奥迪在华销量分别同比下滑19%、12.5%、4.9%，全年销量均跌至70万辆以下，终结了此前五年的高位稳定态势。BBA的集体下滑，绝非短期波动，而是新能源浪潮下的结构性失守。他们在2026年将面对怎样的挑战呢？【时间轴】01:09 豪华根基真的被国产电动瓦解了吗？03:32 用户和渠道用脚投票，BBA翻身还是得靠价格
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