BBC Radio 5 Live and RTÉ 2FM imaging

5 Live and 2FM imaging Explore two strikingly different approaches to radio station imaging in this edition of Earshot. Pete Maguire from RTÉ Ireland explains how 2 FM's new imaging completes a modernisation journey for the station and Paul Fernley of ReelWorld describes the search across Ireland for vocalists and voice artists led to a highly original and authentic sound for the national CHR brand. Ollie Raphael of Delicious Digital demonstrates the thought and musicianship that his organisation put into new work for BBC Radio 5 Live. Hear how the new package unifies the network's wide range of news and sports programming and learn about Delicious Digital's approach to media branding. Hayley Hayes is in the house too with Hayley's Homework, answering a listener's question from the previous edition.