BBP 104 : The Magic of PR in an Experiential World featuring Petra Clayton

What this episode covers

It’s the Fourth Day of The Beauty Business Podcast National Spa Week specials! On Tuesday we tackled the topic of marketing and now we’re expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me. I’ll be the first to admit to getting mixed up between Marketing, Comms and Public Relations . . . so just how do they all fit together? Well, I met today’s special guest in one of the conferences I attended back when we were allowed to attend them in person and was truly amazed at the way she very clearly and simply explained PR and how to use it to grow your business. Between you and me I’ve been trying to get her on the show since then. Joining us on this episode is the founder and CEO of Custard Communication, Petra Clayton. This may be a quick episode but it’s packed with practical tips and enlightening information all about PR. National Spa Week Day 4 is Sponsored by: CryoAction Episode Highlights and Takeaways: Who is Petra Clayton (5:43) Difference between PR and Marketing (7:45) The Corona Shift in Communications (14:08) Practical PR Tips During The Pandemic (19:10) Final Thoughts to Share (22:11) Connect with Petra Clayton: Custard Communication Sharing is Caring! “PR is about positioning. It is about protecting your reputation. It’s about sharing what you’re doing through other channels.” – Petra Clayton Help a colleague or someone you know who’d be interested in sharing this quote or episode.

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