PODCAST · business
The Beauty Business Podcast
by Adam Chatterley
Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and kn
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215
BBP 114 : Get More Reviews Now!
Reviews, Testimonials, Feedback, Social Proof . . . we all want more! Whatever you call them, they all have the same purpose, to provide independent insight in to your business to help someone else decide whether to buy, or book. But how do you go about getting more reviews, where should you collect them, what […]
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214
BBP 113: How to Crush It On Social with Online Competitions
Love it or hate it, social media is an integral part of any business these days. We all know what a struggle it is to generate content in the hunt for more of the right followers, the ones that turn in to clients, and how to engage with them. Could social media competitions be the […]
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213
BBP 112 : “You Can’t Make Money Doing Brows”
Remember back in high school when you’d be given an essay to write and it would be some statement followed by the word ‘Discuss?’ Something like. . Life was harder for the average person in The Middle Ages. Discuss? That’s what the title of today’s episode is. The episode itself, however, well it’s a story […]
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212
BBP 111 : NOT Everyone is Your Client!
Chances are you’ve heard this before, or something similar and there’s a good reason, because it’s true. You’ve heard it, you’ve possibly even said it, or something similar, but do you really believe it . . . or are you actually still ignoring this crucial bit of advice in your business. But aside from being […]
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211
BBP 110 : Creating the Perfect Client Experience with Steph Crosby and Caroline Cornish
On this week’s podcast, we are are joined by not one, but two amazing women. Coincidence . . . given that it’s International Women’s Day this week? We ALL want our clients to have an amazing experience with us. And our clients want the same, but what things should we think about to deliver the […]
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210
BBP 109 : Marketing DOESN’T Get You Clients!
Stunned silence following that title! You’re either nodding your head thinking me wise beyond my years or about to yell at your screen but before you skip this episode in protest … hear me out first. There’s “more than what meets the eye” to this statement and you’ll have to listen to see what I’m […]
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209
BBP 108 : Should You Take Payments In Advance?
Do you take payment in advance for ALL your bookings? Nodding your head, then we’re on the same page. (Virtual high five there!) However, if you are still a little skeptical about taking advance payments – and don’t worry you are not alone – then let’s put all your fears to rest. In the episode […]
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208
BBP 107: The Enneagram – Using Self Knowledge to Sell More Services with Leslie Lyons
Welcome to our first Beauty Business Podcast episode for 2021! I am so glad to be back to give you more knowledge-packed episodes to help grow your business but also to introduce you to some amazing amazing people as guests on the show. Quick question for you though . . . would you say you […]
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207
BBP 106 : Say ‘Halo’ to Touch Less Health and Better Profits featuring Erin Lee
Wow! What a week it has been and we’re down to the last special episode of The Beauty Business Podcast for National Spa Week this year. For our sixth episode of the week, we are relaxing a little and taking a closer look at Halotherapy. Do you know what Halotherapy is? I didn’t! Joining me […]
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206
BBP 105 : Don’t Let Health & Safety Become Your Horror Story featuring Gareth Jones
Welcome to Day Five of The Beauty Business Podcast National Spa Week Specials. We’ve not been afraid to tackle some difficult topics this week, but this one takes it up a level. Today’s all about Health & Safety; which is essential even before the pandemic came along. But so many managers shy away from it, […]
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205
BBP 104 : The Magic of PR in an Experiential World featuring Petra Clayton
It’s the Fourth Day of The Beauty Business Podcast National Spa Week specials! On Tuesday we tackled the topic of marketing and now we’re expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me. I’ll be the first to admit to getting mixed up between Marketing, […]
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204
BBP 103 : People Power – Find Them, Grow Them, Keep Them featuring Kathryn Moore
Welcome to Day Three of The Beauty Business Podcast National Spa Week Specials. Our focus in this episode is Human Resources and Recruitment, specifically from two crucial perspectives: The Business Owner or Manager and the Individual. We’ll tackle how to effectively handle your team in these difficult times and also how to stand out […]
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203
BBP 102 : 6 New Strategies to Maximise Your Digital Marketing Right Now featuring Anna Ramsay
It’s Day Two of The Beauty Business Podcast National Spa Week Specials. Marketing in the digital era can be tricky considering all the social media platforms out there and the rules of engagement quickly shifting all the time. With the current crisis we are facing, we truly need to be connected to our clients more […]
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202
BBP 101 : Fearless About Finance – How to Learn to Love Your P&L featuring Hamish Ferguson
It’s a very special week here on The Beauty Business Podcast because it’s National Spa Week again here in the UK and we’ve gone a little wild – to support National Spa Week this year, I’m bringing you a whole week of amazing episodes for you to enjoy and learn. A new episode every single […]
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201
BBP 100 : Ask Adam: A Beauty Business Podcast Special
The Beauty Business Podcast turns 100 today! 🎂 A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 – it sounds terrible when listened back to it – but now to celebrate this momentous occasion, I am doing a special episode. It’s normally me doing the […]
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200
BBP 099 : Your Ultimate Guide To Retail Sales
Welcome to The Beauty Business Podcast on our 99th episode! It’s all about Retail this week across all of my platforms and channels. From the website, through social, YouTube and now the podcast my goal is to make sure retail sales are a serious part of your beauty business strategy. So expect a mini-masterclass here […]
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199
BBP 098 : H.O.W. to Recognise Talent in the Beauty Industry
We should always encourage everyone in the beauty business industry to recognize not only exceptional businesses, but also individual talent too. Problem is . . . we suck at it! In this episode, we will highlight why it’s so important to have someone to aspire to. We absolutely must celebrate those individuals who are contributing […]
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198
BBP 097: How To Make Better Business Decisions
Every day we make loads of decisions, even the simplest one like what to have for lunch, but we are constantly plagued with an ongoing list of decisions as a business owner. This can be draining, and we sometimes can’t avoid procrastinating our way into a hasty decision that can cause even bigger problems, and […]
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197
BBP 096 : Business Copycats: How To Deal With Them The Smart Way
You’ve likely worked hard to create the identity for your business, from your branding to your products and services. It is not something you just came up with overnight, chances are it took you some time to brainstorm ideas on how to make yourself unique from your competitors, then suddenly you come across someone else […]
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196
BBP 095 : Earn More, Work Less: The Benefits of Outsourcing with Victoria Tretis
Being a business owner means juggling lots of tasks and that eats away your time. So let’s get real here, you can’t keep doing everything, I don’t care if your superwoman. Keep doing everything and you will run out of time, or energy or both. With the recent pandemic, more and more people are now […]
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195
BBP 094 : A “Timely” Intervention For Beauty Business Owners
Hello September! A quick google search will reveal lots of booking software systems out there aimed at hair and beauty businesses. All of them take client bookings, hold some client details, some even take payments or send emails and text messages… but when it comes to actually helping you grow your business, saving you time […]
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194
BBP 093 : Should You Charge Your Clients for PPE, Additional Time, and Cleaning Costs?
You can barely move in the salon and beauty Facebook Groups for one question at the moment … Should you charge the additional PPEs and cleaning costs to your clients? There’s a lot to think about as it turns out within this one question and LOTS of different opinions, about whether you should or shouldn’t […]
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193
BBP 092 : How To Bounce Back from a Crisis with Sam Pearce
Bit of a different episode of The Beauty Business Podcast this week, we’re talking about how we can bounce back after experiencing something devastating in our business that does not only affect our business but our mental health as well. Sound familiar? Joining us in this episode is multi award-winning beauty business owner, Sam Pearce, […]
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192
BBP 091 : How to Spot an Opportunity and Seize It With Jade Jones
Prepare to be inspired by the journey of our special guest this week from the UK Lash Industry. So many people have suggested to me that I should have this guest on the show so I just had to get her on. I mean . . . who am I to disappoint? So joining us […]
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191
BBP 090 : What’s The Best Website Software To Use?
Welcome to Part 3 in our Website Mini-Series and today is the one you’ve been waiting for . . This time we will be tackling the most asked question of all when you are planning to build a website for your beauty business – What’s the BEST website software to use? Several factors come into […]
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190
BBP 089 : How to Have The #1 Beauty Business In Your Area with Tara Pollman
We are on our second episode for the Website Mini-series where we will be highlighting the benefits of having a website for your beauty business. Last week, we were able to pinpoint the importance of having a website especially for beauty business owners so this week, we will focus on bagging the coveted spot of […]
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189
BBP 088 : Does Your Website Make You Money?
Welcome to our latest mini-series all about websites. Our next few episodes are focusing in on this greatly over looked aspect of your business. With the influx of social media apps here and there, websites are now being neglected or worse – forgotten. But do you know that over 80% of people check out your […]
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188
BBP 087 : How to Create Your Million Dollar Beauty Business with Sheila Bella
Welcome to our “unexpected” podcast episode . . . this was actually scheduled for a later date as our special guest was supposed to be hosting a huge event in the US. However, you may have noticed the global pandemic bappening right now! Bad news for the event, but good news for us as we […]
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187
BBP 086 : Your Beauty Business Corona Crisis Plan
Already know you want the plan? Go straight to the download Are the news reports and expert opinions about the situation we are in right now driving you crazy? Well we can’t ignore what’s happening around us, but this episode is about alleviating that anxiety, PLANNING instead of panicking. This is a very short episode […]
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186
BBP 085 : The Essential Guide to Business in the Times of Coronavirus
First it was actual wildfires in Australia, now it’s a virus spreading like wildfire, 2020 is clearly been sent to challenge us. We are faced with this crisis right now and we are all wondering how we can keep our business afloat while on lockdown or in quarantine, especially when your business require physical contact […]
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185
BBP 084 : Lessons From Visiting Barber Shops Around the World featuring Matt Javit
Darn it . . . I missed a week there on the podcast, but I have a really good reason . . . I was busy preparing for The Beauty Business Boot Camp March Edition which is taking place this week. If you are taking part already then please share how much fun we are […]
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184
BBP 083 : Everything You Know About KPI’s is Wrong
Quick announcement . . . the much-awaited Beauty Business Boot Camp is BACK for March 2020! Due to our amazing results in January and no small amount of public demand, I am opening the doors again to every spa and salon owner wanting to quickly learn about how to get more clients, more revenue plus […]
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183
BBP 082 : How To Have Difficult Conversations With Your Team with Sue Ingram (Part 2)
If you thought part one ended on a cliffhanger like your favorite TV series, here’s Part Two as promised! Continuing our conversation about how to change our perception about difficult conversations and how we can approach it effectively. This time we really are getting into the conversations themselves, for when there is no other option […]
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182
BBP 081 : How To Have Difficult Conversations With Your Team with Sue Ingram (Part 1)
It’s a two parter . . . that’s how good this episode is, so good we had to make it two episodes! Meet our first guest for 2020 . . . an outstanding HR professional with over 25 years of experience and also the author of the bestselling book, “FIRE WELL: How To Fire Staff […]
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181
BBP 080 : Why Won’t My Clients Rebook?
In this 80th episode of The Beauty Business Podcast, let’s dive into what rebooking really means for your business while identifying the reasons why your clients aren’t rebooking plus we take a look at the benefits of having your clients coming back more and more often that most people overlook. I will also be sharing […]
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180
BBP 079 : Up Your InstaGame in 2020
Hello 2020 from The Beauty Business Podcast . . . if you are wondering why we took an extended break over December and January then you’d better listen to our first episode this year . . . I’ll let you in on the amazing things that have already happened this year like the Beauty Business […]
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179
BBP 078 : How to Set the Right Goals for YOU in 2020
Merry Christmas and Happy New Year. . . a little in advance as I know you are hustling for the holidays. ( More revenue…yay! ) Wow . . .can you believe it, 2020 is just a few days away. . . What would you like to achieve next year? Will 2020 be any different from […]
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178
BBP 077 : 7 Ways to Prepare Your Business for The Holidays (a.k.a. The Alternative Christmas Episode)
As we bid farewell to November. . . here’s an episode to kickstart my favorite holiday. . . Christmas! I am officially starting the holiday season with a Christmas related episode. . . (cue in some Christmas jingles). If you are wondering why I named this episode as a.k.a The Alternative Christmas Episode. . . […]
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177
BBP 076 : How To Get Your Life And Your Business To Where You WANT It To Be!
EDITED ON PAGE: WANT TO GET MORE REVIEWS: Steal my script . . . https://beautybusinesssecrets.co/review-script Welcome to another episode of The Beauty Business Podcast and this one’s a little bit different. While I love giving out practical and actionable tips or advice to make your business better. . . let’s get into some #RealTalk for […]
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176
BBP 075 : How to Get Your Spa on the Map by Winning More Awards with Helena Grzesk
Welcome back to our regular Podcast episode and to cap off last week’s 8-episode marathon in support of the National Spa Week, here’s another inspiring episode you should listen to. . . Recently, I was at the Good Spa Awards and had immensely enjoyed seeing spas who got recognized for their hard work. Plus last […]
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175
BBP 074 : National Spa Week : Special Edition – Employee Financial Wellness
Today’s the final part of our special podcast episodes supporting National Spa Week here in the UK! How time flies and really hope you’ve learned a lot. Today on the show we are looking closely at a particular topic that is . . well still very much a taboo. Money is not something you casually […]
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174
BBP 073 : National Spa Week : Special Edition – Leadership
Welcome back to another special edition of the show. This is part SIX in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th of November 2019. Today on the show we are delving in to the subject of Leadership within an organisation specifically within […]
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173
BBP 072 : National Spa Week : Special Edition – Business Health
Welcome back again for another special edition of the show. This is part FIVE in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th November 2019. Our episode today will tackle Business Health . . . what on earth is that? My special guest […]
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172
BBP 071 : National Spa Week : Special Edition – Commercial Health and Workplace Wellness Strategies
Welcome to the part four of The Beauty Business Podcast’s special series supporting National Spa Week here in the UK which takes place from the 4th to the 11th November 2019. In this episode, we will be talking about the importance of Commercial Health and Workplace Wellness Strategies. Joining us today is my special guest […]
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171
BBP 070 : What Separates a Great Spa from a Good Spa featuring Daphne Metland
Whenever you book a hotel, you look for the star ratings right? The ratings allow you to know which hotel has the best services or amenities with one as the lowest and five as the highest. Who wouldn’t want a 5-star hotel experience? The same goes with spas and they call them as Bubble Ratings […]
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170
BBP 069 : National Spa Week : Special Edition – Recruitment and Retention
Hello to day three of our special series of the Beauty Business Podcast episodes supporting National Spa Week and this year’s topic, 2019 if you are listening to this in the future, which is Wellness In the Workplace. Like I said in the title there . . . today’s topic is Recruitment and Retention. Unless […]
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169
BBP 068 : National Spa Week : Special Edition – Employee Physical Health
This is the second part in a special series supporting National Spa Week here in the UK, which takes place from the 4th to the 10th November 2019. Today we will be talking about the importance of looking after, and looking out for, your own physical health at work and also the physical health of […]
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168
BBP 067 : National Spa Week : Special Edition – Employee Mental Health
Welcome to a very special edition of the show. This is the first part in a special series supporting National Spa Week here in the UK which takes place from the 4th to the 10th November 2019. Today we are talking about the importance of looking after . . and looking out for . . […]
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167
BBP 066 : Time Sensitive 10 Ways to Make More Money at Christmas with Gift Cards
Sure . . . you should already be planning for 2020, but I’m not quite done with 2019 yet and neither should you be. You see I firmly believe that in the last two months of the year in the beauty and spa world, you can add around one third or up to half your […]
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166
BBP 065 : Salon Leadership: Getting The Best From You And Your Staff
As a beauty business owner, you take on various roles but the one that salon and spa owners find the most challenging . . getting their staff or team to do what you want them to do. Having your own staff or team realise your vision for your business in todays world requires a special […]
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ABOUT THIS SHOW
Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and kn
HOSTED BY
Adam Chatterley
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