BCFOODNEWS at 6: American Whiskey Makes a Splash North of the Border

In this episode of BC Food News, host Jennifer English explores the rising popularity of American whiskey in Canada. She notes that sales of American whiskeys have surged by 20% in Canada over the past five years, reaching your $270 million USD in 2023. This increase in sales is largely due to the efforts of the Distilled Spirits Council of the United States, or DISCUS, who are bringing classic bourbons and innovative single malts to Canada to increase awareness and appreciation. The episode also includes interviews with industry figures and highlights upcoming DISCUS events in Vancouver and Winnipeg aimed at fostering connections between American distillers and Canadian importers. As the episode concludes, listeners are encouraged to stay tuned for more news and updates in the world of food and drink.