BDTP. B2B Marketing Attribution with Steffen Hedebrandt
from UI Breakfast: UI/UX Design and Product Strategy Hosted by Steffen Hedebrandt, Jane Portman
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-to-market benchmarks 2022 — a study by Dreamdata HubSpot, Segment — marketplaces to list your product ICP — ideal customer profile Capterra, G2 — other popular review sites Follow Steffen on LinkedIn Try Dreamdata for free Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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What this episode covers
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
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