UI Breakfast: UI/UX Design and Product Strategy
by Jane Portman
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
Episodes
-
BDTP. Marketing Channels vs Programs with Asia Orangio
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Please head...
-
Episode 292: Using Tokens in Design Systems with Jan Six
How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design...
-
BDTP. The Impact Mindset with Connor Joyce
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some…
more -
Episode 291: Shippable User Research with Alice Lee
Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more. Podcast…
more -
BDTP. Bullseye Customer Research with Michael Margolis
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and...
-
Episode 290: Creativity in Digital Product Design with John Roescher
Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more. Podcast feed…
more -
BDTP. Product SEO with David Pasztor
Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more....
-
Episode 289: OKRs in Product Development with Jeff Gothelf
How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more....
-
BDTP. Storytelling in SaaS with Stephen Steers
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Please...
-
Episode 288: User-centered Decision-making with Jason Giles
How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. Podcast feed: subscribe to...
-
BDTP. Managing Priorities with Harry Max
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.…
more -
Episode 287: Career Growth for Individual Contributors with Cliff Seal
What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more....
-
BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all…
more -
Episode 286: Experience-led Branding with Doug Hughmanick
How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for...
-
BDTP. Measuring Paid Media for SaaS with Barbara Galiza
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to…
more -
Episode 285: Designing for Real-world Experiences with Dave Waddell
How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about...
-
BDTP. PR Strategies for Founders with Sneha Saigal
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and...
-
Episode 284: Designing for Mature Markets with Simon Rohrbach
How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements...
-
BDTP. Hybrid Messaging Approach with Carolyn Beaudoin
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as…
more -
Episode 283: Implementing Design Systems with Dan Mall
How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your…
more -
BDTP. SEO Optimization for Existing Content with Kai Davis
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Please head over to the episode page for the detailed…
more -
Episode 282: Human Connection in Products with Evelyn Gosnell
What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying...
-
BDTP. Data-powered Growth with Arpit Choudhury
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Please head over to the episode page for the...
-
Episode 281: Designing for Maps with Loren Baxter
What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more. Podcast feed:...
-
BDTP. Pricing and Packaging for SaaS with Dan Balcauski
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing,...
-
Episode 280: User Interviewing Techniques with Steve Portigal
Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more....
-
BDTP. Running a Portfolio of Products with Tim Schumacher
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about…
more -
Episode 279: Managing Personal Knowledge with Jorge Arango
What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the...
-
BDTP. QA in Email Marketing with Michael Wilding
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using...
-
Episode 278: Product Management with Benjamin Humphrey
What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is...
-
BDTP. Proven Ideas for A/B Testing with Sahil Patel
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and…
more -
Episode 277: Designing for Technical Domains with Ridhima Gupta
How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product...
-
BDTP. Community-led Growth with Lloyed Lobo
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable...
-
Episode 276: Customer Satisfaction with Debbie Levitt
How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively…
more -
BDTP. Automated Webinars with Melissa Kwan
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo...
-
Episode 275: Design for Learning with Jenae Cohn
What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and...
-
BDTP. Marketing for All-in-one Platforms with Geoff Roberts
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Please...
-
Episode 274: Research Ops with Kate Towsey
How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more. Podcast feed…
more -
BDTP. Lifecycle Marketing with Nout Boctor-Smith
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences,...
-
Episode 273: Publishing Options for Design Books with Louis Rosenfeld
What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help…
more -
BDTP. Marketing for Humans with Sarah McCredie
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more. Please head over to the episode…
more -
Episode 272: User Respect with Christina Nguyen White
In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not...
-
BDTP. Re-engagement Emails with Tim Hart
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and...
-
Episode 271: Wireframing for Everyone with Leon Barnard
Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different...
-
BDTP. Customer Acquisition Strategies with Farzad Rashidi
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more. Please head over to…
more -
Episode 270: Prototyping for Mobile with Dan LaCivita
Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more. Podcast feed:...
-
BDTP. Prioritizing Engineering Resources with Phil Alves
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more. Please head over...
-
Episode 269: Two Hour Design Sprints with Teresa Cain
Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more....
-
BDTP. Virality & Word of Mouth with Gaurav Vohra
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early...
-
Episode 268: UI Typography with Oliver Schöndorfer
Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to...
Topics in this show
About this show
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
Hosted by
Jane Portman
Categories