BDTP. Email Deliverability with Lauren Meyer
from UI Breakfast: UI/UX Design and Product Strategy Hosted by Lauren Meyer, Jane Portman
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes SocketLabs – Lauren’s place of work Patrick McKenzie’s Twitter thread about self-hosting emails Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocols Spamhaus, SpamCop – spam blocklist providers Follow SocketLabs on Twitter Follow Lauren on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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What this episode covers
Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
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