BDTP. Email Deliverability with Lauren Meyer

from UI Breakfast: UI/UX Design and Product Strategy · host Lauren Meyer, Jane Portman

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSocketLabs – Lauren’s place of workPatrick McKenzie’s Twitter thread about self-hosting emailsGoogle Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocolsSpamhaus, SpamCop – spam blocklist providersFollow SocketLabs on TwitterFollow Lauren on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What this episode covers

Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

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BDTP. Email Deliverability with Lauren Meyer

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This episode is 39 minutes long.

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This episode was published on October 28, 2022.

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