BDTP. Implementing Self-service SaaS with Franciska Dethlefsen episode artwork

EPISODE · Sep 20, 2024 · 34 MIN

BDTP. Implementing Self-service SaaS with Franciska Dethlefsen

from UI Breakfast: UI/UX Design and Product Strategy · host Franciska Dethlefsen, Jane Portman

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode metadata supplied by the publisher feed · Published Sep 20, 2024

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How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

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BDTP. Implementing Self-service SaaS with Franciska Dethlefsen

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