BDTP. Personal Motivation in B2B SaaS with Sofia Quintero
from UI Breakfast: UI/UX Design and Product Strategy Hosted by Sofia Quintero, Jane Portman
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ — Sofia’s previous company Know Your Customers’ “Jobs to Be Done” Uncovering Customer Insights with Aggelos Mouzakitis Check out Sofia’s personal website Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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What this episode covers
How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.
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